You're in the trenches. The good news is, others have been there before you and lived to tell the tale! Today's podcast was recorded live at our First Friday event War Stories with Legends.  Jared Fuller interviews legends of B2B SaaS, Peter Caputa and Jill Rowley. <a href='https://www.linkedin.com/in/ACoAAAAAHLIBqNuKkgfg54h_6_NQbSuq9bp8FVc'>Peter Caputa</a> built HubSpot's agency program before executive alignment was ever established and <a href='https://www.linkedin.com/in/ACoAAAAE5cYB3-8C98Dfb4ZWO6zhbpwaXZhwSe8'>Jill Rowley</a> won one of the most important deals in Eloqua's history by partnering! Kick-back and hear how they did it.

You're in the trenches. The good news is, others have been there before you and lived to tell the tale! Today's podcast was recorded live at our First Friday event War Stories with Legends. Jared Fuller interviews legends of B2B SaaS, Peter Caputa and Jill Rowley. Peter Caputa built HubSpot's agency program before executive alignment was ever established and Jill Rowley won one of the most important deals in Eloqua's history by partnering! Kick-back and hear how they did it.

You're in the trenches. The good news is, others have been there before you and lived to tell the tale! Today's podcast was recorded live at our First Friday event War Stories with Legends.&nbsp; Jared Fuller interviews legends of B2B SaaS, Peter Caputa and Jill Rowley. <a href="https://www.linkedin.com/in/ACoAAAAAHLIBqNuKkgfg54h_6_NQbSuq9bp8FVc" rel="noopener noreferrer">Peter Caputa</a> built HubSpot's agency program before executive alignment was ever established and <a href="https://www.linkedin.com/in/ACoAAAAE5cYB3-8C98Dfb4ZWO6zhbpwaXZhwSe8" rel="noopener noreferrer">Jill Rowley</a> won one of the most important deals in Eloqua's history by partnering! Kick-back and hear how they did it.

102: War Stories With Legends - Stories from the Trenches with Jill Rowley and Peter Caputa

Join Producer Jared Fuller &amp; Co-Host Isaac Morehouse for the world's first official podcast on Nearbound, the fastest-growing and most effective motion in B2B SaaS today.&nbsp; Nearbound is the Go-To-Market strategy that taps into those buyers trust at every stage of the journey for intel, intros, and influence.&nbsp; It impacts Sales, Marketing, Success, and Partnership teams. It’s not a department, but a strategy that overlays every department with a series of motions and tactics. Volumes of knowledge are shared about general sales, marketing, CS, and partnerships, but this is the only podcast dedicated to bringing you new learnings, hot takes, news, and expert insights every week on all things Nearbound.&nbsp; Nearbound matters because buyer behavior matters. We’ve moved from the ‘How’ to the ‘Who’ economy. No longer are buyers asking, “How do I solve X?” There is too much noise. SEO is gamed, ads and cold emails are being tuned out. Now, buyers are asking, “Who can help me solve X?” They are looking to nodes of trust in their network. Welcome to the first-ever, official Nearbound podcast.

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Join Producer Jared Fuller & Co-Host Isaac Morehouse for the world's first official podcast on Nearbound, the fastest-growing and most effective motion in B2B SaaS today.  Nearbound is the Go-To-Market strategy that taps into those buyers trust at every stage of the journey for intel, intros, and influence.  It impacts Sales, Marketing, Success, and Partnership teams. It’s not a department, but a strategy that overlays every department with a series of motions and tactics. Volumes of knowledge are shared about general sales, marketing, CS, and partnerships, but this is the only podcast dedicated to bringing you new learnings, hot takes, news, and expert insights every week on all things Nearbound.  Nearbound matters because buyer behavior matters. We’ve moved from the ‘How’ to the ‘Who’ economy. No longer are buyers asking, “How do I solve X?” There is too much noise. SEO is gamed, ads and cold emails are being tuned out. Now, buyers are asking, “Who can help me solve X?” They are looking to nodes of trust in their network. Welcome to the first-ever, official Nearbound podcast.

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102: War Stories With Legends - Stories from the Trenches with Jill Rowley and Peter Caputa

102: War Stories With Legends - Stories from the Trenches with Jill Rowley and Peter Caputa

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