This is part two of an interview with James Richardson discussing the Consumer Packaged Goods industry. If you've ever wondered how food items get into the grocery store or become the next household name, these episodes are for you! This week, we'll be digging into how little business owners who have a food brands can compete with big names using their "little guy" status to their advantage! If you love the study of people, how culture shapes purchasing habits, and how foods become popular, you're going to love listening to this series!