Being laser-focused about where we want to take our business and working on the right aspects that will bring results.

Creating a portfolio and marketing it, is a huge part of building a photography business. 

In fact, it is the key step in starting right because if the client does not like what they see, there’s no 2nd conversation from there.

But when our portfolio is created the right way and shared the right way, it helps us work with better clients, negotiate better rates, and in fact, raise our rates. 

The secret lies not just in creating beautiful work but also in being smart and strategic about how we create, share, and update it. 

In this week’s podcast episode, we continue our conversation with Lucia Marecak, food photographer, food photography teacher, coach, and creative online business consultant based in Italy. Lucia shares everything about creating a powerful portfolio that brings clients, helps you raise your rates, and differentiates you from the competition.

Lucia shares everything from creating separate portfolios, the different ways to market your portfolio, use it to attract clients, tips to present your portfolio in pitches, how to use it to raise your rates, and the importance of feedback to improve and upgrade your portfolio.

We are always creating new content, new photos, new recipes, new videos. It’s so easy to start being strategic about our content creation anytime.

We can start today.

And if we already have a robust, well thought-out portfolio, then we can start sharing it in ways that all that hardwork can make the impact it truly deserves. And we start anytime, wherever we are in our journey. Basically, we can start today!

The beauty of it is that it’s never too late. The train hasn’t left the station. As soon as we learn the power of creating and marketing it a portfolio, we can start right away.

Here’s how to create a photography portfolio that brings results. 

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

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Show notes available at https://www.myfoodlens.com/blog/103-how-to-create-a-professional-photography-portfolio-to-grow-your-business-part-2

Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/