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This week on the podcast, I’m sharing key Photography techniques to make sure the hero doesn’t fall flat but stands out in your photos.

I share ways to make sure the hero takes the center stage and isn’t mistaken for the sidekick. 

Composition techniques that make sure that your hero is not in a spot it shouldn’t be in, and lighting concepts that you may not be aware of.

Simple but powerful principles that can make the hero stand tall, get the spotlight, and command attention, as your photo deserves.

Keeping basic, key principles in mind and being aware of how they’re playing out in your photo can make sure your hero is always the star.

You’ll have the viewer hooked, create a strong visual story, the photo will look cohesive and intentional, and your photography will be at an advanced level. Your photo will make an impact.

It will not only be a work of beauty for other creatives to get inspired by but also catch the attention of brands, who will immediately be able to visualise how you’ll work with their products. 

But when the miss is embedded in composition or the subtleties of lighting, it goes unseen by most creators and leaves them wondering.

Making the hero shine doesn’t require fancy gear or complicated techniques. It requires awareness & technique - the skills you already have.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/122-photography-techniques-to-make-sure-the-hero-doesn-t-look-flat-in-your-photos 

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course: A guide to diversifying your  photography business

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

Editing is directly linked to business results. It is the finishing touch to our creativity and to that raw photo. And if that end product does not blow the viewer’s minds, it’s a red alert - a gap we may not see, but clients most definitely will, which will begin to show up as fewer clients, clients not returning, confusion, and second-guessing ourselves.

Editing isn’t just about creating a magnificent photo. It’s about creating a solid business on the foundation of solid skills because our editing skills position us as experts & increase our value to the client. 

This week on the podcast, the queen of editing, Roberta Dallalba, continues to share powerful editing tips that not only elevate our photography but also grow our business. 

Clients can love us. They can love our work ethic, our creativity, our talent, the raw photo out of the camera, the experience of working with us, but at the end of the day, if our editing doesn’t match their needs, none of that matters. 

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/121-photo-editing-tips-to-elevate-your-photography-grow-your-business-with-roberta-dallalba-part-2

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Lightroom course link: https://robertadallalba.com/lightroomtransforms

Use Discount code for 10% off: FOODLENS10

Mini-course: A guide to diversifying your  photography business

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

Often, we see editing in isolation from the creative process.

In fact, many creatives don’t realise that editing is not an optional step, and miss it.

The consequences of weak editing or missing it altogether are never obvious.

When our photos don’t stand out, we are unable to create a brand’s style or don’t see progress in winning clients - we think of everything except editing. The role of editing and how it might be holding us back is not something that comes to us. 

This week on the podcast, the queen of editing, Roberta Dall'Alba, shares powerful editing tips, but also how to use them to grow your business. 

She shares the direct link between editing and business growth, an efficient editing workflow that saves time, pros and cons of different Lightroom versions, the power of AI in editing, bringing storytelling to editing, and much more.

This isn’t just a masterclass in post-processing but a mindset shift to edit like a true Creative.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/120-photo-editing-tips-to-elevate-your-photography-grow-your-business-with-roberta-dallalba-part-1

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Lightroom course link: https://robertadallalba.com/lightroomtransforms

Use Discount code for 10% off: FOODLENS10

Mini-course: A guide to diversifying your  photography business

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

Free work or working in exchange for anything except $$$ isn’t a NO-NO. 

In fact, it can be a big fat “YES” too.

I share how to easily decide when to work for free. After endless mistakes & many lessons learnt, I’ve created a decision-making process for offers to work for free or in exchange for products.

I’ve created a simple way to quickly decide whether an opportunity without monetary compensation is worth taking on or not. In this episode, I share exactly how to make that decision in minutes and free yourself from doubt, frustration, and being taken for a ride. 

Working for free can be powerful, very high-value, and catapult your business  - but only when you do it on your own terms.

This episode will show you exactly how to make a quick decision with complete confidence - a decision that will leave you joyful, satisfied, profitable, and creative, in spite of not being paid in cash. 

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/119-work-for-free-here-s-how-to-decide-when-it-s-worth-it

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course: A guide to diversifying your  photography business

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

If we send our rates and the client ghosts us, we blame ourselves for being too expensive.

If we don’t send our rates, but request more information and then the client ghosts us, we blame ourselves for sabotaging the opportunity. 

If we send our rates and the conversation moves further, we think it’s sheer luck. 

We are forever living in this debate between yes and no, sending or not sending, overcharging or undercharging.. Ughhh!

The loop of doubt and insecurity continues.

The truth is that this loop exists because we are missing an essential part of the business - boundaries.

Boundaries and rules for the way we do things.

In fancy words, a sales process.

As we continue our mindblowing series with Candice Ward, a food photographer with a background in corporate sales, she talks about the absolute necessity of having a sales process in place.

She shares the essential steps in a sales process, transitioning from pitching to closing the deals, the best way to handle objections, using a sales process to position yourself as a premium service.. and so much more. 

Having a sales process in place gives us the highest level of clarity, and when we have clarity, the client has clarity. .. because it comes through in everything we do and say.

If you’ve felt shaky sending out your rates, been unsure about how to proceed with a project, negotiate, or clear objections - having a sales process in place is your answer.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/118-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-3

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course: A guide to diversifying your  photography business

Pitch to profit playbook - https://candiceward.mykajabi.com/playbook

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

Pitching through email or video is a pain but it is one of the most essential tools for building a business.  If it feels frustrating to keep sending pitches without hearing back, then there’s a need to shake things up.

This week, Candice Ward, food photographer and business coach for creatives with a background in corporate sales, returns on the podcast to talk about one of the most effective, fun, and strategic ways to reach out to brands - video pitching.

Candice shares why video is such a powerful tool for pitching, the key elements of a high-converting video pitch, common mistakes to avoid, and how to create a repeatable video outreach system that saves time but still feels personal.

There’ll always be someone who does the job cheaper

There’ll always be someone who gives more photos 

There’ll always be someone who offers a different rate 

Stand out, differentiate yourself, and become memorable & unignorable - by video pitching.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/117-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-2

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course: A guide to diversifying your  photography business

Pitch to profit playbook - https://candiceward.mykajabi.com/playbook

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

This week on the podcast, Candice Ward, a business coach for creatives, food photographer, dessert blogger, and online educator with a background in corporate sales, shares how to use LinkedIn powerfully to boost your leads without stress and overwhelm. 

She shares different ways to use LinkedIn, how to power it with chatGPT prompts, types of LinkedIn content that build credibility, how to optimize your LinkedIn profile to attract inbound leads, and the best way to turn a LinkedIn connection into a paying client without sounding salesy. 

LinkedIn can come across as a stiff platform. But boy! It is a powerhouse and often underutilized. As creatives we flock towards Instagram and more visual platforms but if you’re trying to build a business, a presence on LinkedIn is non-negotiable. At least now, with the fickle algorithm of Instagram. 

This episode is a conversation you will love. Bring a notebook and make tons of notes because the strategies discussed are absolute game-changers

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/116-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-1

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course: A guide to diversifying your  photography business

Pitch to profit playbook - https://candiceward.mykajabi.com/playbook

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

Collaborations are crazy effective, they double the results and double the impact but can go sideways, which can be detrimental to business growth, which makes it essential to approach them the right way. 

This week on the podcast, Aimee Twigger @twiggstudios discusses how collaborations could be the secret sauce for business growth. She explains how collaborations lead to business success and the best way to approach them to avoid partnerships going sideways.

She talks about rewarding collaborations, how to reach new audiences, tackle challenges, resolve conflicts, and use collaborations to double the results you deserve. 

Collaborations are mighty powerful because 2 (or more) minds are better than one. Collective effort brings bigger results and nothing should stop us from tapping into the power of partnerships. If anything, we should take that leap because of the mighty results it brings.

Many factors play a part in a successful collaboration, and we need to be aware of them because when collaborations don’t go well, they leave a bad taste, scar us, and shut us out of the idea of partnerships.

Get into collaborations - make them impactful, joyful, and highly profitable, as they should be.

Collaboration is a powerful tool that completely changes the course of our business and creative journey. Welcome the opportunity to collaborate with open arms but also with eyes wide open. 

Tune in to learn how to stay on top of your collaboration game and drive it to bring you the highest results.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/115-how-to-use-collaboration-to-improve-your-photography-and-grow-your-business-with-aimee-twigger-part-2

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course: A guide to diversifying your  photography business

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

The struggle of feeling alone in business is real. We all wish for a listening ear, an accountability partner, or a mentor. In some way or the other, most of us wish we had a sounding board to encourage us and complement the gaps in our skills:  a no-judgment person who shares the same passion for the mission. 

Collaboration is having a partner in crime or a partner in creativity so the journey feels supported, understood, less lonely, and fast-tracked to success. 

This week on the podcast, Aimee Twigger @twiggstudios shares how collaborations could be the secret sauce for growth in business. She shares how collaborations improve photography techniques and also lead the path to business success.

She talks about the benefits of collaboration, how it takes skills up a notch, signs of successful collaboration, different types of collaborations, and what to look for in potential collaborators.

Aimee has experienced personal and business success through several collaboration projects and shares how collaborations can change the course of the journey & even save Creatives from giving up on their passion.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/114-why-collaboration-is-the-secret-sauce-for-business-growth-improving-photography-skills-with-aimee-twigger-part-1

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course : A guide to diversifying your  photography business

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

In this week’s podcast, I’m sharing 3 simple ways to work with colour without falling back on the colour wheel. I’m sharing an unconventional approach to simplify the colour selection process to make your photos unique and stunning. 

The episode covers selecting the number of colours in a photo, working with neutrals and creating a striking multi-colour composition. I talk about strategic colour placements, absolute no-no’s for a cohesive, impactful palette, and an easy practice to include in your workflow to check if your colours work. 

If you've ever doubted your colour choices, struggled to choose a palette, or hesitated before introducing a bold new colour, allow me to share simple ways to work with colour easily, fearlessly, and intentionally .. and without the colour wheel. 

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/113-3-ways-to-confidently-work-with-colour-without-using-the-colour-wheel

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course : A guide to diversifying your  photography business

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling