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Often, we see editing in isolation from the creative process.

In fact, many creatives don’t realise that editing is not an optional step, and miss it.

The consequences of weak editing or missing it altogether are never obvious.

When our photos don’t stand out, we are unable to create a brand’s style or don’t see progress in winning clients - we think of everything except editing. The role of editing and how it might be holding us back is not something that comes to us. 

This week on the podcast, the queen of editing, Roberta Dall'Alba, shares powerful editing tips, but also how to use them to grow your business. 

She shares the direct link between editing and business growth, an efficient editing workflow that saves time, pros and cons of different Lightroom versions, the power of AI in editing, bringing storytelling to editing, and much more.

This isn’t just a masterclass in post-processing but a mindset shift to edit like a true Creative.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/120-photo-editing-tips-to-elevate-your-photography-grow-your-business-with-roberta-dallalba-part-1

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Lightroom course link: https://robertadallalba.com/lightroomtransforms

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Mini-course: A guide to diversifying your  photography business

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The 10-step photoshoot
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