Download my free guide here to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀

In this week's episode of The Blogger Genius Podcast, I sat down with seasoned bloggers and hosts of the The Smart Influencer Podcast, Christina Hitchcock and Corinne Schmidt, to discuss effective monetization strategies for bloggers and creators who have been impacted by Google algorithm changes.

Understanding the Impact of Google Algorithm Changes

Christina Hitchcock's Experience

Christina Hitchcock shared her observations on the recent shifts in Google's algorithms. While she hasn't been directly targeted, she has noticed a decline in traffic as her previously high-ranking content has slipped down the search results. Christina views these changes as an opportunity to pivot and explore new avenues in blogging, emphasizing the importance of adaptability.

Corinne Schmidt's Perspective

Corinne Schmidt echoed Christina's sentiments, noting a 25% drop in traffic year-over-year despite her strong keywords remaining intact. As a single mom relying on blogging for income, Corinne expressed the stress of these changes but also highlighted the excitement of exploring new creative avenues. She believes the current environment has leveled the playing field, encouraging bloggers to return to creativity and experimentation.

Show Notes:

• MiloTree
• 6 Purchasing Triggers Guide
• The Smart Influencer Podcast
• It's a Keeper
• Wondermom Wannabe
• The 3 AI Prompts You Need to Create a Freebie Cheatsheet
• Join The Blogger Genius Newsletter
• Personality Quiz: What Digital Product Should I Create?
• Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

• iTunes
• YouTube
• Spotify

Actionable Monetization Strategies

1. Growing and Engaging Your Email List Both Christina and Corinne emphasized the importance of email marketing as a powerful tool for monetization.

Christina's Approach

Doubling Email List: Christina has doubled her email list in the past year, reaching just under 75,000 subscribers.

Segmentation: She segments her audience based on their interests—recipes or printables—and sends tailored emails accordingly.

Consistent Engagement: Christina emails her list every day, alternating between recipe and printable content, which helps build relationships and drive sales.

Corinne's Strategy

Printable Opt-Ins: Corinne uses printable opt-ins to grow her email list.

Collaborations: She engages in collaborations with other bloggers to share content and drive traffic, participating in themed collaborations and bundles to reach new audiences.

Leveraging Purchasing Triggers

Use these six purchasing triggers to develop products that resonate with your audience:

1. Making Money
2. Saving Money
3. Saving Time
4. Promoting Happiness
5. Alleviating Pain
6. Raising Social Status

By evaluating products against these triggers, bloggers can enhance their marketing and sales efforts. Jillian suggests using tools like ChatGPT to brainstorm product ideas that align with these categories.

1. Exploring New Traffic Sources Corinne shared her success with push notifications, which allow users to subscribe to updates from her site. Despite her initial skepticism, she found that push notifications significantly increased site visits. This demonstrates the value of exploring different traffic sources to drive engagement.
2. Utilizing Content Syndication Christina discussed her experience with MSN's partner program, which requires consistent publishing to gain approval. Syndicating content through MSN not only drives traffic but also generates ad revenue. Christina highlighted the benefits of using tools that simplify content formatting, such as slideshow galleries.
3. Testing and Iteration Both Christina and Corinne stressed the importance of testing various strategies to find what works best. They shared their experiences of trying different approaches, from push notifications to content syndication, and how some methods may not yield immediate results but can pay off over time.
4. Building Relationships with Subscribers The speakers emphasized the importance of building relationships with subscribers by providing value through free content and then offering relevant products. Christina mentioned that once someone opts in for a freebie, they are more likely to consider purchasing additional products.
5. Long-term Strategy I encouraged bloggers to think beyond immediate sales and consider long-term strategies, such as creating membership programs or subscription services. By addressing ongoing problems faced by their audience, bloggers can develop sustainable income streams.
6. Overcoming Self-Doubt The speakers acknowledged that many bloggers struggle with self-doubt regarding the value of their offerings. They encouraged listeners to recognize the worth of their content and to be confident in charging for it. By reframing their mindset, bloggers can better position themselves in the market.

Conclusion

Embrace experimentation and not take failures personally. Monetizing your expertise doesn't have to be overwhelming; instead, it can be a journey of learning and adaptation. The key takeaway is to start small, test ideas, and leverage community support to find success in the ever-evolving blogging landscape.

Connect with Christina and Corinne through their podcast, The Smart Influencer Podcast, where they share insights and lessons learned from their blogging journeys.

For those interested in the six purchasing triggers discussed in the episode, Jillian offers a free resource available at milotree.com/triggers, encouraging everyone to take the first step toward growing their audience and monetizing their expertise.

This episode serves as a reminder that while the blogging landscape may be changing, there are always new opportunities to explore and strategies to implement for success.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• Digital Products for Food Bloggers: How to Turn Recipes into Revenue
• New Strategies to Unlock Pinterest Success in 2025
• The Essential Mindset Shift Every Blogger Needs for 2025

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience

I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

In my recent episode of the Blogger Genius Podcast, I'm interviewing Megan Porter, host of the Eat Blog Talk podcast, about the world of food blogging now. Megan shares her thoughts on the current trends and challenges in the food blogging space including how food bloggers are finding success right now in diversifying their traffic and selling their knowledge as digital products.

Key Trends in Food Blogging

1. Diversifying Traffic Sources

One of the most significant trends Megan highlights is the shift away from relying solely on Google for traffic. With recent algorithm changes causing fluctuations in traffic, many bloggers are turning to alternative sources like Pinterest.

• Leverage Pinterest as a Search Engine: Treat Pinterest not just as a social media platform but as a search engine. Conduct keyword research to optimize your pins and ensure they are discoverable.
• Create Multiple Pins for Each Post: Develop various pins for each blog post, targeting different use cases and scenarios. For example, a chili recipe could be marketed for family dinners, camping trips, or potlucks.
• Consistency is Key: Plan to invest at least six months to a year into your Pinterest strategy before expecting significant results. Create around five unique pins for each new blog post and update older content regularly.

1. Updating Older Content

Another trend Megan discusses is the practice of updating older blog posts. This strategy helps maintain or boost traffic by improving the relevance and searchability of your existing content.

• Audit Your Content: Regularly review your blog archives to identify posts that could benefit from updates. Focus on improving the quality, adding new information, and optimizing for current SEO best practices.
• Repurpose Content: Consider repurposing older content into new formats, such as videos, infographics, or social media posts, to reach a broader audience.

The Impact of Google Changes

1. Building Authority and Expertise

Google's algorithm changes have made it more challenging for newer bloggers to gain traction. Megan emphasizes the importance of building authority and expertise over time.

• Consistency and Persistence: Stay committed to producing high-quality content consistently. It may take time, but persistence is key to building credibility.
•  
• Develop a Unique Point of View: Differentiate yourself by sharing your opinions and personal experiences. Authenticity can attract a loyal audience who resonates with your perspective.
•  
• Focus on Domain Authority: Work on building your domain authority by earning backlinks from reputable sites, guest posting, and collaborating with other bloggers.

Monetization Strategies

1. Exploring Digital Products

Megan and I discuss digital products as a potent revenue stream for food bloggers. With a solid email list, bloggers can effectively market ebooks, online challenges, and other digital offerings.

• Understand Your Audience: Conduct surveys or engage with your audience to understand their needs and preferences. Tailor your digital products to meet these demands.
• Start Small: Even with a smaller email list (around 1,000 to 2,000 subscribers), you can find significant potential for income. Focus on delivering value and building trust with your audience.
• Evaluate and Double Down: Regularly assess your monetization efforts to identify what is generating income. Double down on successful strategies and refine those that are underperforming.

1. Affiliate Marketing

Despite the challenges posed by Google’s algorithm changes, affiliate marketing remains a viable income source for many bloggers.

• Create High-Quality Content: Focus on producing content that genuinely serves your audience. High-quality, informative posts are more likely to attract and retain readers.
• Diversify Affiliate Programs: Don’t rely on a single affiliate program. Explore various programs and products that align with your niche and audience interests.
• Transparency and Trust: Be transparent about your affiliate relationships and prioritize building trust with your audience. Authentic recommendations are more likely to convert.

Leveraging AI in Blogging

1. Embracing AI as a Tool

Initially, there was concern about AI's impact on blogging. However, many bloggers are now embracing AI as a valuable tool for brainstorming and content creation.

• Use AI for Idea Generation: Utilize AI tools to brainstorm content ideas and generate prompts. This can help overcome writer’s block and provide fresh perspectives.
• Collaborative Writing: Treat AI as a supportive companion in your writing process. Use it to refine your writing and explore new angles.
• Stay Updated: Keep abreast of the latest AI tools and technologies that can enhance your blogging efforts. Experiment with different tools to find what works best for you.

Community and Support

1. Building a Supportive Community

Megan highlights the importance of community among bloggers. She runs various groups and memberships designed to provide support and connection for food bloggers.

• Join Blogging Communities: Participate in online groups, forums, and memberships where you can share challenges, seek advice, and celebrate successes with fellow bloggers.
• Network and Collaborate: Build relationships with other bloggers in your niche. Collaborate on projects, guest post on each other’s blogs, and share each other’s content.
• Mentorship and Learning: Seek out mentors and learning opportunities within the community. Continuous learning and support can help you navigate the ups and downs of blogging.

Overcoming Burnout and Staying Focused

1. Managing Burnout

Burnout is a common struggle among bloggers, especially those who are creative and often drawn to new ideas and projects.

• Regularly Assess Priorities: Ensure that your efforts are directed toward activities that will yield the best results. Focus on what aligns with your goals.
• Set Achievable Goals: Break down your long-term vision into smaller, manageable goals. This can help you stay motivated and track your progress.
• Stay Connected to Your “Why”: Understand the reasons behind your blogging journey. Staying connected to your purpose can help you push through challenges and remain focused.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• The Essential Mindset Shift Every Blogger Needs for 2025
• Level Up Your Blog with These Game-Changing AI Tools
• Embracing Imperfection: The Power of B-Minus Work

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience

I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

👉 Get the 3 AI Prompts You Need to Create a Freebie in 10 Minutes.👈

In my latest episode of The Blogger Genius Podcast, I welcome back Kate Ahl, founder of Simple Pin Media, for her fifth appearance on the show. Together, we delve into the current challenges faced by content creators and online entrepreneurs and opportunities, particularly in the realm of Pinterest marketing.

This episode is packed with valuable insights and actionable advice to help you navigate the ever-changing digital landscape and find success on Pinterest.

Show Notes:

• MiloTree
• Simple Pin Media
• The 3 AI Prompts You Need to Create a Freebie Cheatsheet
• Join The Blogger Genius Newsletter
• Personality Quiz: What Digital Product Should I Create?
• Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

• iTunes
• YouTube
• Spotify

Understanding the Current Digital Marketing Landscape

The Shift from Traffic to Problem-Solving

Kate and I kick off the conversation by addressing the uncertainty that has characterized the past year for many in the digital space. Kate emphasizes the importance of shifting one's mindset from merely focusing on traffic to solving problems for the audience. This approach can lead to significant success, especially in a time when many creators are feeling the impact of changes in ad revenue and traffic patterns.

The Role of Pinterest as a Visual Search Engine

Despite the challenges, Pinterest remains a powerful visual search engine that can drive traffic, sales, and email signups. Kate confirms that while organic traffic is still viable, creators should not shy away from utilizing paid ads. Pinterest is enhancing its ad integrations, which can help in selling products and generating leads.

Key Strategies for Pinterest Success

1. Clarify Your Purpose

• Reassess why you are using Pinterest and what you hope to achieve—whether it's driving traffic, generating sales, or building an email list.
• Define clear goals and align your Pinterest strategy accordingly.

1. Optimize Your Profile

• Ensure that your Pinterest profile accurately reflects your brand and offerings.
• Use relevant keywords in board names, descriptions, and pin titles to enhance visibility.
• Regularly update your profile to keep it fresh and relevant.

1. Conduct Keyword Research

• Use the Pinterest trends tool to identify popular topics and incorporate those keywords into your content.
• Refresh your keywords periodically to stay aligned with current trends.
• Analyze what is currently trending on Pinterest and adapt your content strategy accordingly.

1. Analyze Your Pins

• Regularly review your pins to determine which images and keywords are performing well.
• Use this analysis to inform future content creation and optimization strategies.
• Experiment with different pin formats and styles to see what resonates with your audience.

Adapting to Seasonal Trends

Kate emphasizes the importance of tailoring Pinterest content to seasonal trends. For instance, the approach to promoting gold earrings may differ based on the time of year—focusing on styling tips during summer events like weddings, while shifting to gift-giving ideas around holidays like Mother's Day or graduations. This adaptability is crucial for maximizing engagement and performance on Pinterest.

The Impact of Emerging Technologies

Embracing AI in Marketing

We touch on the role of AI in content creation and marketing. Kate discusses the potential of AI-generated images, particularly in the context of Pinterest. While acknowledging the benefits, she cautions against using AI images that may misrepresent products, especially in the food industry. Authenticity and integrity remain paramount in maintaining trust with audiences.

Looking Ahead to 2025

As the episode wraps up, we reflect on the future of business in 2025. We discuss the importance of being open to learning new skills and adapting to changes in the market. we both feel optimism about the opportunities that lie ahead, particularly in leveraging AI and fostering genuine connections.

Building a Community and Authentic Connections

Networking and Authentic Connections

Both Kate and I stress the importance of networking and building authentic relationships in the business landscape. We encourage listeners to engage in person, attend events, and connect with others to foster collaboration and growth. This human connection is seen as vital in navigating the complexities of online business.

The Importance of Personal Connection

Kate emphasizes that Pinterest users often start their searches with specific pain points rather than brand names. This insight highlights the need for content creators to position themselves as solutions to these problems, making it essential to connect with users on a personal level.

Conclusion

Kate and I recommend content creators embrace change, prioritize authenticity, and leverage the evolving tools at your disposal to thrive in the digital marketplace. By focusing on foundational strategies, staying informed about trends, and engaging with their audience, creators can navigate the evolving digital marketing landscape and build sustainable businesses.

Try MiloTree for 30 Days Free

Try out MiloTree, the software we've created to help users grow and monetize their audience. The first 30 days are completely free, making it an easy option for those looking to experiment with new freebies and digital products. Learn more here!

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• The Essential Mindset Shift Every Blogger Needs for 2025
• Level Up Your Blog with These Game-Changing AI Tools
• Embracing Imperfection: The Power of B-Minus Work

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience

I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your follow

In my recent episode of The Blogger Genius Podcast, I recorded my newest Thanksgiving guided meditation reflecting on our past year, expressing gratitude, and setting our intentions for the year ahead.

Here's the transcript of the meditation to read and enjoy. Happy Thanksgiving!

Transcript of my 2024 Thanksgiving Meditation: Embracing Gratitude and New Beginnings

Jillian Leslie 00:00:04 Hello and welcome back to The Blogger Genius Podcast. I am Jillian Leslie, your host. If you've been listening to my podcast for a while, you know, at Thanksgiving I like to record a short guided meditation. So today I'm calling this meditation "Gratitude and New Beginnings" because these are two concepts I hope to focus on in my own life in the coming year. And I thought you might like to also. So together right now, let's put our busyness aside for these ten minutes and focus on the abundance in our lives and the bright possibilities of the year ahead. So let this be a space for clarity, curiosity, and optimism as we set the stage for new beginnings. So let's take a deep breath. In and out. And again, in and out. And let's settle into the present moment. Allow your body to relax. Your shoulders to soften your mind to quiet and your heart to open. And let's start with gratitude. So right now think about the people experiences and lessons that have shaped you this year.

Jillian Leslie 00:01:50 So just take a moment and think about what it is that you're grateful for. Now I'm going to pepper this meditation with just a few of my favorite Mark Twain quotes, because I have been seeing them pop up in things I've been reading, and I've been thinking, Mark Twain just has a way of saying things that penetrate. So let's start with this first quote. The best way to cheer yourself up is to try to cheer somebody else. Have powerful, right? So take a moment to reflect on how those small acts of kindness, both given and received, have brightened your life. Is there someone you've said something nice to you and you've watched them smile, and then you smile in response? Or has someone said something nice to you recently and it's touched you, and you know that it's touched them right back. So feel the warmth of those moments and allow yourself to savor them. We all Impact each other. And now consider how gratitude connects us to something larger than ourselves. So let's meditate on the idea that kindness and gratitude transcend all barriers.

Jillian Leslie 00:03:28 Picture yourself surrounded by this light of kindness, radiating outward to touch everyone you meet. And as you do. Take a deep breath. In and out. In and out. As we reflect on the year that's passed, it's easy to hold on to worries and regrets. Now, this quote I looked up recently because if there is one that could sum up my life, it would be this quote. I've had a lot of worries in my life, most of which never happened. So yes, I am a worrier. I'm a planner. I'm always looking for the other shoe to drop. I'm looking for where danger is lurking. And I ask you, does this sound familiar? Because I never go back and say to myself, That turned out okay because I've moved on to the next worry. So reminding myself that sometimes I can spend a lot of my effort consumed, consumed with fear about things that never come to pass. And if I could even take one tenth of that energy and put it toward faith, my overall time on this planet might be a lot lighter.

Jillian Leslie 00:05:02 And if only I could channel that energy into more positive uses. So this is the intention I'm setting for myself in the new year. It's trusting in myself, trusting in my friends and family, and knowing that if something does not work out, I have the inner strength to deal with it and move forward. I do believe it's better to live in a world of faith than fear, and I will be working on that. And if you're a worrier too, I challenge you to do the same. Even if it's just in little ways. So please join me. And I'm also going to ask myself, what worries am I holding on to that no longer serve me? Can I say goodbye to them? Can I see them for what they really are? Things that keep me stuck and paralyzed. So together, let's call up a worry. So think of a worry and visualize it in your hands and place it in a box in front of you. And now conjure up another worry. Hold it in your hands.

Jillian Leslie 00:06:33 And place it in the box. And finally, a third worry. Hold it and then place it in the box. Now in your mind. Shut the box and push it away from you. So it's no longer near you. So it's completely out of sight. Our fears don't have to define us. And now feel the space we've just created within ourselves a space of peace and openness and readiness for what's to come. And with that, let's take a deep breath. In and out and in and out. Now let's turn our focus toward the future. Imagine what 2025 could hold for you and your business and your family and your dreams. So Mark Twain said, the secret of getting ahead is getting started. I use this exact quote in a bunch of my presentations just to get people to take that first step. So think about what new beginnings you want to embrace in the year ahead. Where can you take that small step forward even today? Please let go of perfection. Embrace, be minus work and lean into progress.

Jillian Leslie 00:08:30 So as we picture ourselves moving forward, let's take a deep breath. In and out and in and out. As we envision 2025. Let's approach it with curiosity. Here's another Mark Twain quote I really like. The two most important days in your life are the day you were born and the day you find out why. Let's start that again. As we envisioned 2025, Let's approach it with curiosity. And here's another Mark Twain quote I really like. The two most important days in your life are the day you are born and the day you find out why. Ask yourself, what's my deeper? Why? What fuels me? What lights me up? So let's take a moment to ask yourself that. And now make a note of the first thought that popped into your mind. And make a note of the feeling that idea brought up. Did it light you up? Get you a little excited? So let that purpose guide your vision for the new year. Put on the hat of the helper. Who can you impact? Whose life can you change? This is where you want to go deeper in both your business and your personal life.

Jillian Leslie 00:10:26 And I call this having real impact. In fact, picture picture yourself waking up each morning in 2025 with a feeling of hope, creativity and excitement for what lies ahead. So with that vision, take a deep breath. In and out and in and out. Building something new isn't always easy, but it's always worth it when it's aligned with your purpose. 2025 is a year to celebrate your wins, big and small, and let them leave marks of pride and happiness on your heart. You are stronger than you think. With courage, curiosity and resilience, you can create something extraordinary. Take a deep breath in. And out and in and out. One more intention for the year ahead. Think about traveling outside of your comfort zone. Try new things. Meet new people. Take risks. Because this is where the growth happens. What new connections, ideas or opportunities can you open yourself to in 2025? How can you expand your perspective to embrace growth and innovation? Let go of what's not working and instead get curious about what could work.

Jillian Leslie 00:12:20 The future is bright. It's full of possibility, and it is waiting for you. So as I close, take one more deep breath. In and out and in and out. Carry with you the gratitude of this moment and the optimism of new beginnings. Remember, 2025 is yours to create one courageous step at a time. Thank you for joining me in this meditation of gratitude and new beginnings. I am so grateful for you, for your vision and your journey. Happy Thanksgiving!

I want to hear from you!

Now I'd love to hear from you. What are you hoping to create or achieve in 2025 for your business and life? What small, courageous steps are you ready to take? Share your thoughts with me—whether it’s an idea for growth, a goal you're setting, or a worry you're ready to let go of.

Let’s make 2025 the year we embrace curiosity, gratitude, and bold action. I’m here cheering you on every step of the way! Email me at [email protected] or DM me on Instagram—I can’t wait to hear your vision for the future.

✨MiloTree Black Friday Sale starts November 22nd! Join the waitlist here!✨

In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025.

Shifting Mindsets: From Pageviews to People

One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic.

• MiloTree
• MiloTree Black Friday Sale Waitlist
• The 3 AI Prompts You Need to Create a Freebie Cheatsheet
• Join The Blogger Genius Newsletter
• Jenny Melrose
• Personality Quiz: What Digital Product Should I Create?
• Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

• iTunes
• YouTube
• Spotify

Key Takeaways

• Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience.
• Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience.

Building a Strong Foundation

Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales.

Website Essentials

• Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it’s visible without scrolling
• Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged.

Nurturing Your Audience

I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer.

Actionable Tips:

• Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers.
• Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community.

Clarity and Strategy

Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for.

Strategic Steps:

• Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to.
• Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement.
• Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams.

Overcoming Overwhelm

Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don’t hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated.

Learning from Experience

Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls.

Lessons Learned:

• Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes.
• Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry.

Final Thoughts

Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• Set Yourself Up For Successful Brand Work with Jenny Melrose
• The Future of Blogging: Why Authenticity Beats AI Every Time with Kimberly Espinel
• Embracing Imperfection: The Power of B-Minus Work

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience

I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

In the most recent episode of the Blogger Genius Podcast, I sit down with Kimberly Espinel, a renowned food photographer and Instagram expert behind the blog The Little Plantation. Together, we explore the evolving landscape of food blogging, the impact of AI, and actionable strategies for leveraging Instagram to build community and engagement.

The Evolution of Food Blogging

The Pandemic Boom

Kimberly reflects on the surge in food blogging during the pandemic. With more people cooking at home, the demand for recipes and food content skyrocketed. However, as the world returns to normal, maintaining this momentum requires a strategic approach.

The Importance of a Blog as a Home Base

While social media platforms like Instagram, TikTok, and YouTube are essential for showcasing personality and connecting with your audiences, Kimberly emphasizes the importance of having a blog as a home base. A blog provides a stable platform for your content, unaffected by the ever-changing algorithms of social media.

Show Notes:

• MiloTree
• The 3 AI Prompts You Need to Create a Freebie Cheatsheet
• Join The Blogger Genius Newsletter
• The Little Plantation
• Eat Capture Share Podcast
• How to Make Your Food Famous
• Personality Quiz: What Digital Product Should I Create?
• Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

• iTunes
• YouTube
• Spotify

The Role of AI in Content Creation

AI as a Tool, Not a Replacement

Both Kimberly and I discuss the impact of AI on content creation. Tools like ChatGPT can generate recipes and content quickly, but they lack the personal touch that makes your blog unique. Kimberly stresses that while AI can provide information, it cannot replicate the unique voice and personality of a content creator. This personal touch is essential for building a loyal audience.

Building Connections Through Personal Branding

Injecting Personality into Content

Kimberly suggests that bloggers need to inject more of their personality into their content to stand out. This can be achieved through various formats on Instagram, such as reels and stories, where creators can share personal anecdotes and behind-the-scenes glimpses of their lives.

Overcoming Introversion

One common concern among content creators: the discomfort of being on camera, especially for introverts. Kimberly acknowledges that while it can be challenging, showing one's face and personality can significantly enhance engagement. She encourages introverts to start small, perhaps by using voiceovers or sharing behind-the-scenes content, to gradually build their comfort level.

The Importance of Authenticity

Testing Different Content Formats

Kimberly shares her experience of testing different content formats on Instagram. She found that posts featuring her face or personal stories garnered significantly more engagement than text-based posts. This reinforces the idea that audiences crave genuine connections with creators.

The Future of Food Photography

Kimberly addresses the rise of AI-generated images in food photography. While some may see this as a threat, she believes there will always be a demand for authentic, human-created content. Clients often prefer working with photographers who bring a unique perspective and personal touch to their work.

Actionable Strategies for Instagram Success

Creating Engaging Reels

Kimberly emphasizes the importance of creating reels, as they are currently the most effective way to reach new audiences. Reels allow you to showcase your personality and creativity in a short, engaging format.

Sharing Personal Stories

Sharing personal stories and experiences fosters a sense of community and connection. Kimberly suggests using Instagram stories to share behind-the-scenes content, personal anecdotes, and day-in-the-life posts.

Analyzing Performance Metrics

Kimberly emphasizes the importance of reviewing your analytics to understand what content resonates with your audience. For instance, while carousel posts may receive more likes, reels often lead to greater follower growth. By analyzing performance, you can identify trends and replicate successful content strategies.

Engagement Strategies

To drive engagement and move followers off Instagram to your website or email list, Kimberly recommends using prompts in stories and captions. Instead of direct links, she suggests asking followers to DM for links or use specific keywords, which can increase engagement and visibility.

Sustainable Posting Practices

Consistency is crucial, but it should not come at the expense of your well-being. Kimberly advises finding a posting rhythm that feels sustainable and enjoyable. Ideally, posting three times a week can be effective, but it’s essential to adjust based on your personal circumstances and mental health.

Utilizing Different Instagram Features

Each part of Instagram serves a different purpose. The grid is for outward-facing content, stories are for building intimacy, and DMs are for deeper connections. Kimberly suggests creating unique content for each feature rather than simply resharing reels, as this can lead to lower engagement.

Building Your Email List

Offering Freebies and Running Challenges

Kimberly shares her strategies for growing her email list, including offering freebies and running challenges. These initiatives not only provide value to her audience but also encourage sign-ups for her newsletter.

Adapting to Change

Flexibility and Openness

The digital landscape is constantly evolving, and Kimberly stresses the importance of being flexible and open to change. Regularly reviewing analytics and being willing to adjust your strategy is key to long-term success.

Finding Joy in Content Creation

Embracing the Journey

While Kimberly acknowledges the challenges of content creation, she encourages embracing the opportunity to express oneself and connect with others. The emotional rollercoaster of blogging is part of the journey, and finding joy in the process is essential.

Conclusion

Personal branding and authenticity in the evolving landscape of food blogging have become paramount. As AI continues to change the way content is created and consumed, bloggers who embrace their unique voices and connect with their audiences on a personal level will thrive. By following Kimberly's actionable tips and strategies, you can enhance your Instagram presence, build deeper connections with your audience, and achieve greater success in your blogging endeavors.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• Navigating the Instagram Algorithm: Tips for Creators with Sesil Ivanova
• Steal Her Strategy: Instagram Follower Growth from 2k to 100k in 4 Months with Petranka Atanasova
• Level Up Your Blog with These Game-Changing AI Tools with Britt Remer

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience

I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

⚡Set up your Black Friday sale easily with my AI prompt and email templates. Grab them!⚡

In my latest episode of The Blogger Genius Podcast, I delve into the exciting and often overwhelming topic of running a Black Friday sale. If the thought of running your own sale during Black Friday has left you feeling daunted, I'm here to simplify the process and show you how to capitalize on this opportunity and do it with ease.

The Importance of Black Friday Sales

Black Friday is a prime time for bloggers and online entrepreneurs to test their digital products. Consumers are already in a "spending" mindset, making it the perfect moment to introduce your offerings, whether it's your first digital product or your hundredth. This is an opportunity not to be missed, even if you are just experimenting with an idea.

Show Notes:

• MiloTree
• Black Friday Guide
• Join My Blogger Genius Podcast Email List
• Become a Blogger Genius Facebook Group
• ChatGPT
• Canva
• Calendly
• Zoom

Subscribe to the Blogger Genius Podcast:

• iTunes
• YouTube
• Spotify

Essential Tools for Your Black Friday Sale

To get started, here are four key resources you'll need:

The MiloTree Black Friday Guide: This one-page PDF includes a powerful AI prompt to help you brainstorm product ideas and provides email templates for your sales campaign during Black Friday.

ChatGPT: This will assist you in generating content and ideas for your products.

Canva: Ideal for creating visually appealing digital downloads, such as ebooks, checklists, or printables.

MiloTree: Our platform simplifies the setup of your sales page and payment processing. With MiloTree, you can create an AI-generated sales page in just two minutes, making the process incredibly efficient. Plus, we offer 30-days free so you don't have to pay a dime!

The Shift in Blogging

There has been a significant shift in the blogging landscape. Traditionally, blogging operated on a one-to-many model, where content was created for anonymous users and monetized through ads and affiliate marketing. However, the trend is moving towards a one-to-few model. This means that you only need a thousand true fans who are willing to spend $100 a year on your products or services to generate a substantial income of $100,000.

I believe this is one of the best times to be a blogger and to start selling what you know. The playing field has been leveled, and those who are willing to experiment and try new things will find success.

Setting Up Your Sale

Here is my step-by-step approach to setting up your Black Friday sale:

1. Brainstorm Your Product

Use the AI prompt from my Black Friday guide to come up with product ideas that resonate with your audience. Think about what problems you can solve or what value you can add to their lives.

1. Choose Your Product

I recommend selling simple digital downloads, such as:

• Checklists
• Guides
• Ebooks
• Digital art
• Printables

Alternatively, you could offer online coaching sessions in your area of expertise. For coaching, you can use a free Calendly account for scheduling and Zoom for hosting.

1. Create Your MiloTree Account

With a free 30-day trial, you can set up your account without any financial risk. Connect it to Stripe for payment processing, add your product details, and watch as MiloTree generates your sales page with AI.

1. Promote Your Sale

Share your sales page across social media, your blog, and especially through email. Email is the most effective way to sell so I've provided seven customizable email templates in my guide to help you reach your audience effectively.

Overcoming Challenges

Many listeners may feel disillusioned due to their drop in traffic and income. But you don't need a massive audience to make sales; you just need to connect with those who already trust you. Perfection is not necessary; what matters is providing something valuable and actionable.

Crafting an Irresistible Offer

To make your offer enticing, consider creating a sense of urgency. Since it's Black Friday, you could offer:

• Discounts
• Limited-time bonuses
• Exclusive add-ons for early buyers

MiloTree allows for coupon codes and upsells, making it easy to enhance your sales strategy.

The Future of Selling Digital Products

Selling digital products is a powerful way to pivot your business and build a reliable income stream. However, it requires testing and experimentation. You may have ideas about what people will buy, but the only way to know for sure is to try. Get your offers in front of potential buyers during Black Friday, as this is a time when people are ready to spend.

As we look towards 2025, owning your products and services will become increasingly important. The digital landscape is changing, and while you can't control traffic fluctuations or social media algorithms, you can control what you sell.

Key Takeaways for a Successful Black Friday Sale

• Set a clear, realistic sales goal to measure your success.
• Choose a product or service that is easy to set up and valuable to your audience.
• Create your offer simply and make it appealing with discounts or bonuses.
• Don’t overthink the process; just start.
• Leverage urgency and fear of missing out (FOMO) to encourage purchases.
• Promote your sale everywhere, especially through your email list, social media, and communities where your ideal customers hang out.

Conclusion

I encourage you to take action by downloading my Black Friday guide and starting your free trial of MiloTree. This Black Friday could be the most profitable one yet and I'm rooting for everyone to succeed. If you have questions, you can reach out to her directly via email.

If you know someone who could benefit from this information, be sure to share the episode, and don't forget to subscribe for more valuable content in the future.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie
• Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie
• Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience

I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

In my latest episode of the Blogger Genius Podcast, I welcome back Britt Reber, founder of Growing Your Traffic, for an in-depth discussion on the transformative role of AI in blogging and SEO.

Britt shares her thoughts on how best to leverage AI tools, which are her favorites, how to maintain a human touch in your content, and evolving monetization strategies for bloggers.

Show Notes:

• MiloTree
• Join The Blogger Genius Newsletter
• Britt Reber
• Growing Your Traffic Resource Guide
• Personality Quiz: What Digital Product Should I Create?
• Become a Blogger Genius Facebook Group
• ChatGPT
• Jasper
• Nightwatch
• Keywords Everywhere

Subscribe to the Blogger Genius Podcast:

• iTunes
• YouTube
• Spotify

The Value of Connection in a Digital World

Building Genuine Relationships

Despite the vast amount of information available online, genuine human connection has become increasingly valuable. The COVID-19 pandemic has intensified this craving for connection, leading people to seek out content and communities that resonate with them.

Actionable Tips:

• Engage with Your Audience:** Respond to comments, emails, and social media messages to build a sense of community.
• Share Personal Stories:** Incorporate personal anecdotes and experiences into your content to create a more relatable and engaging narrative.
• Offer Value: Provide valuable content that addresses your audience's needs and interests, fostering a loyal following.

AI Tools for Content Creation and SEO

Britt shares her agency's experience with AI tools, highlighting their role in enhancing content creation and SEO. She expresses her preference for Jasper, an AI writing tool known for its versatility and ease of use. While ChatGPT is also a viable alternative, especially with its paid version offering more up-to-date information, Britt believes that investing in a quality AI tool can significantly enhance content creation efficiency.

Actionable Tips:

• Choose the Right AI Tool: Evaluate different AI tools like Jasper and ChatGPT to find the one that best suits your needs.
• Use AI for Drafting: Utilize AI tools to draft content quickly, then refine and add your personal touch to maintain authenticity.
• Stay Updated: Keep up with the latest AI advancements to leverage new features and capabilities.

Effective SEO Strategies

Britt also shares about her favorite SEO tool, Nightwatch, which allows users to monitor keyword rankings and connect with Google Analytics and Search Console. This tool provides valuable insights into traffic trends and keyword performance, enabling her agency to track client progress effectively.

Actionable Tips:

• Monitor Keyword Rankings: Use tools like Nightwatch to track your keyword performance and adjust your strategy accordingly.
• Analyze Traffic Trends: Regularly review your website's traffic data to identify patterns and opportunities for improvement.
• Optimize Content: Continuously update and optimize your content based on keyword performance and user behavior.

Keyword Research Strategies

Keyword research is still very important for driving traffic. Britt highlights the effectiveness of using Google’s autocomplete feature and the "People Also Ask" section to discover relevant keywords. She encourages listeners to analyze the top-ranking pages for their target keywords to understand what makes them successful.

Actionable Tips:

• Use Google Autocomplete: Type in your main keywords and see what suggestions Google provides to discover related search terms.
• Explore "People Also Ask": Review the questions in this section to identify common queries and create content that addresses them.
• Analyze Competitors: Study the top-ranking pages for your target keywords to understand their content structure and strategy.

The Role of Backlinks

Britt explains that backlinks are crucial for improving a website's authority and visibility on search engines. She notes that a natural backlink profile is essential, which means having a diverse mix of links from both low-powered and high-powered websites. Google favors this variety, as it appears more organic.

Actionable Tips:

• Create High-Quality Content: Focus on producing valuable, informative content that naturally attracts backlinks.
• Guest Posting: Reach out to reputable websites in your niche for guest posting opportunities to gain quality backlinks.
• Analyze Competitor Backlinks: Use tools like Ahrefs or SEMrush to study your competitors' backlink profiles and identify potential link-building opportunities.

Monetization Strategies for Bloggers

The monetization landscape for blog monetization is changing. Traditional revenue streams, such as affiliate marketing and ad placements, are becoming less effective due to increased competition and changes in user behavior. Britt advises bloggers to explore high-ticket affiliate offers and to consider creating digital products, such as online courses or mentorship programs, as a means of generating income.

Actionable Tips:

• High-Ticket Affiliate Offers: Partner with brands that offer high-ticket items to earn higher commissions.
• Create Digital Products: Develop online courses, eBooks, or membership programs to diversify your income streams.
• Offer Services: Consider offering consulting, coaching, or other services that leverage your expertise.

The Importance of Personal Connection

Britt emphasizes that when people invest in a mentorship or membership program, they are often buying into the person behind the brand rather than just the product itself. This underscores the necessity of sharing personal stories and connecting with audiences on a deeper level.

Actionable Tips:

• Build Trust: Share your journey, successes, and challenges to build trust with your audience.
• Engage Personally: Offer personalized interactions, such as live Q&A sessions or one-on-one consultations, to strengthen your connection with your audience.
• Show Authenticity: Be genuine and transparent in your communications to foster a loyal and engaged community.

Conclusion

By leveraging AI tools, maintaining a human touch in content creation, and exploring diverse monetization strategies, bloggers can navigate the evolving digital landscape and achieve long-term success.

Key Takeaways:

• Embrace AI Tools: Use AI to enhance content creation efficiency while maintaining authenticity.
• Focus on Connection: Build genuine relationships with your audience through personal stories and engagement.
• Diversify Income Streams: Explore high-ticket affiliate offers and create digital products to generate income.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie
• The Best Blog Content Tools You’ve Never Heard Of with Britt Reber
• Why Blogging Is Far from Dead with Amy Reinecke and Jennifer Draper

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience

I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your digital products and growing your audience with MiloTree!

✨ ✨ Want to sell digital products but don't know where to start? Book a free 20-minute strategy call with me here. ✨ ✨

In my latest episode of the Blogger Genius Podcast, I delve into a transformative concept that can help creators and entrepreneurs overcome the paralyzing grip of perfectionism.

This episode is a must-listen for anyone who has ever felt stuck, waiting for the perfect moment to share their work with the world. Let me introduce you to the power of "B-minus work," a mindset that encourages progress over perfection.

Show Notes:

• MiloTree
• 6 Purchasing Triggers PDF
• Personality Quiz: What Digital Product Should I Create?
• Join My Blogger Genius Email List
• Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

• iTunes
• YouTube
• Spotify

What is B-Minus Work?

B-minus work is a standard that is above average but not flawless. It’s about producing work that is good enough to share, even if it isn’t perfect. This concept is not about settling for mediocrity; rather, it’s about recognizing that striving for perfection can often lead to inaction and missed opportunities.

Why B-Minus Work Matters

• Reduces Pressure: The relentless pursuit of perfection can be exhausting and counterproductive. By aiming for B-minus work, you alleviate the pressure to be perfect, allowing yourself to take action and make progress.
•  
• Encourages Consistency: Consistently producing and sharing work, even if it’s not perfect, helps you build momentum and develop your skills over time.
•  
• Fosters Authenticity: Imperfect work often resonates more with audiences because it feels genuine and relatable. People appreciate authenticity over polished but impersonal content.

Overcoming Perfectionism: My Personal Journey

I call myself a "recovering perfectionist." In school I constantly aimed for A+ grades, a mindset that ultimately hindered my growth as a blogger and entrepreneur. The pressure to achieve perfection can lead to inaction, as the fear of not meeting high standards becomes paralyzing. And this was definitely true for me.

Key Takeaways from My Story

• Self-Compassion: Be kind to yourself and recognize that everyone makes mistakes. Self-compassion can help you move past self-doubt and take action.
• Learning from Experience: Each piece of work you share, even if it’s not perfect, is an opportunity to learn and improve. Embrace the process of continuous learning and iteration.

Actionable Tips to Embrace B-Minus Work

1. Set Realistic Goals

Instead of aiming for perfection, set achievable goals that allow you to make steady progress. Break down larger tasks into smaller, manageable steps.

Example: If you’re launching a new product, focus on creating a minimum viable product (MVP) that you can refine over time based on feedback.

2. Embrace Discomfort

Sharing work that isn’t perfect can be uncomfortable, but this discomfort is a sign that you’re pushing your boundaries and growing.

Action Step: Challenge yourself to share a piece of work that you feel is B-minus. Notice the discomfort and remind yourself that it’s a natural part of the process.

3. Reframe Failure

View mistakes and imperfections as opportunities for growth rather than failures. Each misstep is a chance to learn and improve.

Mindset Shift: Instead of thinking, "I failed," reframe it as, "I learned something valuable."

4. Focus on Progress, Not Perfection

Celebrate your progress, no matter how small. Each step forward is a victory that brings you closer to your goals.

Tracking Progress: Keep a journal or a progress tracker to document your achievements and reflect on how far you’ve come.

5. Seek Feedback

Feedback from others can provide valuable insights and help you improve your work. Don’t be afraid to ask for constructive criticism.

Feedback Loop: Create a feedback loop where you regularly seek input from trusted peers or mentors and use it to refine your work.

The Impact of B-Minus Work

Jillian emphasizes that the fear of judgment often stems from our own harsh self-critique. By accepting the discomfort of imperfection, you can continue to show up consistently, learn from your experiences, and ultimately find success.

Real-Life Examples

• Blog Posts: Share blog posts that may not be perfect. Your audience will appreciate the authenticity and the valuable content you provide.
• Products: Launch products that are functional. Use customer feedback to make improvements over time.
• Emails: Send out emails and if you have a typo realize it's not that big a deal. The important thing is to communicate and connect with your audience.

Conclusion: Progress Over Perfection

Embracing B-minus work is like running a race. Instead of fixating on perfect form, focus on making progress, one step at a time. Consistency and perseverance are key to achieving growth and success.

Final Thoughts

Value Your Unique Voice: Recognize the value of your unique voice and ideas. Your B-minus work could resonate deeply with someone else.

Take Action: Don’t wait for the perfect moment. Share your work, learn from the experience, and keep moving forward.

I invite you to reach out with their thoughts on the episode and get on a free 20-minute call with me to discuss your digital product strategy. Also, please share the episode with friends who may benefit from the message. Remember progress is about taking one step at a time.

By embracing the discomfort of imperfection and taking action, you can unlock your potential and make a meaningful impact. Remember, B-minus work is not about settling for less; it’s about giving yourself the freedom to grow and succeed.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie
• How to Overcome Blogger Burnout Now with Jillian Leslie
• How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience

I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

⚡ Get the free PDF of the "Six Powerful Buying Triggers to Elevate Your Product" HERE.⚡

In my latest episode of The Blogger Genius Podcast, I delve into the transformative potential of selling digital products for bloggers and online entrepreneurs.

As the digital landscape evolves, there's a noticeable shift from merely driving traffic to fostering genuine relationships with your audience. This shift is crucial for encouraging people to buy from you and building loyalty.

In this episode, I introduce six powerful buying triggers that can elevate a product from being a "nice to have" to a "must have." By aligning your products with these triggers, you can tap into the underlying motivations that drive consumer purchases, making your offerings more appealing and compelling.

Show Notes:

• MiloTree
• 6 Purchasing Triggers PDF
• Personality Quiz: What Digital Product Should I Create?
• Join My Blogger Genius Email List
• Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

• iTunes
• YouTube
• Spotify

The Six Buying Triggers

1. Making Money

One of the most compelling triggers is the potential for a product to help customers make money. Products that teach users how to generate income or grow their wealth are inherently attractive.

For instance, a downloadable ebook that provides step-by-step strategies for monetizing a blog through affiliate marketing can be a game-changer. If a product can demonstrate a clear financial benefit, it shifts from being a luxury to a necessity.

Actionable Advice:

• Create Value-Driven Content: Develop ebooks, courses, or webinars that offer actionable strategies for income generation.
• Showcase Success Stories: Use testimonials and case studies to highlight how your product has helped others achieve financial success.
• Offer Guarantees: Consider offering a money-back guarantee to reduce the perceived risk for potential buyers.

2. Saving Money

The second trigger revolves around products that help customers save money. In today's economy, many individuals are actively seeking ways to reduce their expenses.

If a product can show users how to cut costs effectively, it becomes highly valuable. Examples include budgeting workshops or meal planning guides that help families manage their finances better.

Actionable Advice:

• Highlight Cost Savings: Clearly communicate how your product can help users save money in the long run.
• Provide Practical Tips: Offer practical, easy-to-implement tips that users can start using immediately.
• Bundle Offers: Create bundles that offer more value at a reduced price, making the purchase more attractive.

3. Saving Time

The third trigger is the ability of a product to save time. Time is a precious commodity, and busy individuals are often willing to pay for solutions that streamline their tasks. Products that offer time-saving solutions, such as template libraries for social media posts or automated email marketing systems, are particularly appealing to those who feel overwhelmed by their responsibilities.

Actionable Advice:

• Emphasize Efficiency: Highlight how your product can simplify tasks and save users time.
• Offer Ready-Made Solutions: Provide templates, checklists, or automated tools that users can implement quickly.
• Demonstrate Time Savings: Use case studies or testimonials to show how much time users have saved by using your product.

4. Moving Toward Happiness

The fourth trigger focuses on products that promise to enhance happiness or well-being. Many consumers are motivated by the desire for joy, fulfillment, or peace. Products that contribute to emotional or physical well-being, such as self-care memberships or digital journals promoting mindfulness, can create a strong emotional connection with potential buyers.

Actionable Advice:

Create Emotional Connections: Use storytelling to connect with your audience on an emotional level. Promote Well-Being: Highlight the benefits of your product in terms of emotional or physical well-being. Use Positive Imagery: Incorporate positive, uplifting imagery in your marketing materials to evoke feelings of happiness.

5. Moving Away from Pain

The fifth trigger is about alleviating pain or discomfort. Whether physical, emotional, or logistical, people are often willing to invest in solutions that promise relief from their problems. Products addressing specific pain points tend to be more compelling, as consumers are often more motivated to spend money to escape discomfort than to pursue happiness.

Actionable Advice:

• Identify Pain Points: Clearly identify the pain points your product addresses.
• Offer Solutions: Provide clear, actionable solutions to alleviate these pain points.
• Use Testimonials: Share testimonials from users who have experienced relief from their problems by using your product.

6. Raising Social Status

The final trigger involves enhancing a customer's social status. Many individuals are driven by the desire to be perceived as successful or knowledgeable. Products that help improve one's image or credibility, such as personal branding guides or premium memberships to exclusive communities, can be highly attractive.

Actionable Advice:

Highlight Social Proof: Use testimonials, endorsements, and case studies to build credibility. Offer Exclusive Access: Provide premium memberships or exclusive content that enhances the user's social status. Showcase Success: Highlight how your product can help users achieve success and recognition in their field.

The Importance of Your Customer's Transformation

When selling a product, it's essential to convey not just what the product is, but also the future version of the customer that it can help create. Customers are not just buying a product; they are investing in the transformation that the product promises.

For example, when marketing a digital planner, the focus should be on the organized, successful version of the customer that will emerge from using the planner, rather than just the planner itself.

Actionable Advice:

• Use Storytelling: Incorporate storytelling in your marketing to illustrate the transformation your product offers.
• Showcase Before and After: Use before-and-after scenarios to highlight the transformation.
• Focus on Benefits: Emphasize the benefits and outcomes that customers will experience by using your product.

Practical Application

As listeners consider their own digital products, reflect on which of the six buying triggers your products align with. If a product can fit into multiple categories, that’s even better, as it opens up various marketing avenues. Additionally, understanding the transformation that the product offers is crucial for effective marketing.

Actionable Advice:

• Evaluate Your Product: Assess your product to determine which buying triggers it aligns with.
• Focus on Transformation:** Ensure your marketing materials highlight the transformation your product offers.
• Start Simple: For those new to product creation, start with simple solutions that tap into these triggers rather than diving into more complex offerings like courses.

Case Study: MiloTree

To illustrate these concepts, here is MiloTree as a case study. See how MiloTree aligns with the six buying triggers:

• Income Generation: MiloTree helps bloggers sell unlimited digital products, making it a valuable tool for generating income.
• Cost-Effectiveness: The platform is designed to be affordable, saving users money.
• Time Savings: MiloTree is user-friendly, allowing users to set up their first product quickly.
• Happiness: The platform is designed to simplify the process for those who dislike complicated technology.
• Pain Relief: Users won’t have to spend hours figuring out how to use the platform, alleviating frustration.
• Social Status: By helping users make money, MiloTree can enhance their social standing.

Conclusion

Create products that genuinely help people and excite them. Download the PDF with the six buying triggers and the AI prompt to brainstorm product ideas. For those who want to discuss their product ideas further, please reach out via email or social media.

Subscribe to the Blogger Genius Podcast for more valuable insights and to take advantage of the 14-day free trial offered by MiloTree to start selling digital products easily and affordably.

By understanding and leveraging these six buying triggers, bloggers and online entrepreneurs can create compelling digital products that resonate