The Smart Influencer Podcast

Your recipes shouldn’t stop working for you once you hit publish.

In this follow-up conversation with Peter from Allspice, we’re catching up on what’s changed since his last visit and exploring how a recipe operating system can help you get more value from the content you’ve already created. We talk about going beyond individual recipe posts with tools like recipe lists, meal plans, and pantry tracking, and how those features can create a better experience for your audience.

We also dig into a bigger issue every creator should be thinking about: audience ownership. Plus, Peter shares what Allspice is building for social-first food creators who may not even have a traditional blog.

If you have an archive full of recipes, this episode will get you thinking differently about what that content can do for your audience and your business.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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ITEMS MENTIONED IN THIS EPISODE

AllSpice

FULL SHOW NOTES

[https://www.dropbox.com/scl/fo/0roahei0e6wkjsfhojs5u/APKe-zspk71M6voQwypR1mM?rlkey=9jh8xy9ulrh4bw89ge2rluux9&st=eh5ykz7x&dl=0

CONNECT WITH PETER SULLIVAN

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COMMENTS, QUESTIONS, RECIPE IDEAS

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What if the fastest way to grow your audience isn’t creating more content… but getting in front of someone else’s audience instead?

In this episode, we’re breaking down one of the most overlooked growth strategies for creators and online business owners: collaborations. From bundles and virtual summits to podcast swaps and strategic partnerships, we’re sharing how smart creators grow faster by working together instead of trying to do it all alone.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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ITEMS MENTIONED IN THIS EPISODE

The Smart Influencer Summit

FULL SHOW NOTES

https://thesmartinfluencer.com/e290-the-audience-growth-trick-nobody-uses-enough/

CONNECT WITH CORINNE & CHRISTINA

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COMMENTS, QUESTIONS, RECIPE IDEAS

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If you’re doing all the “right” things—building your career, earning more, staying busy—but still not building real wealth, this episode will challenge everything you’ve been told.

We’re breaking down the Anti-Preneur Framework: a smarter, more strategic approach to financial freedom that doesn’t rely on hustle, burnout, or chasing the next big thing. Because career success alone doesn’t create wealth—and in many cases, the system is working against you.

In this conversation, we unpack the hidden forces keeping high earners stuck, why traditional advice falls short, and how to structure your income, decisions, and opportunities so your career actually fuels your financial future.

If you’re ready to stop spinning and start building real leverage, this episode will give you a new set of rules to play by.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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ITEMS MENTIONED IN THIS EPISODE

• The Anti-Preneur Skool Community
• Deal Framework
• Paint Your Life
• The Smart Influencer Summit

FULL SHOW NOTES

https://thesmartinfluencer.com/e289-the-anti-preneur-framework-the-new-rules-of-financial-freedom/

CONNECT WITH DR. MATT MARKEL

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COMMENTS, QUESTIONS, RECIPE IDEAS

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Most people start their workday reacting. This habit helps us lead instead.

In this episode, we’re pulling back the curtain on the simple morning briefing process that keeps our businesses focused, organized, and moving forward—without constant chaos. We’re sharing how we prioritize what actually matters, stay aligned on projects and decisions, and avoid getting buried in busywork before the day even begins.
It’s not complicated. It’s not a three-hour morning routine. It’s a practical CEO habit that helps us work smarter, make better decisions, and create momentum every single day.

If you’ve been starting your mornings overwhelmed and already behind, this episode might completely change the way you work.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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FULL SHOW NOTES

https://thesmartinfluencer.com/e288-the-ceo-habit-that-helps-us-work-smarter-every-day/

CONNECT WITH CORINNE & CHRISTINA

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COMMENTS, QUESTIONS, RECIPE IDEAS

Email us at [email protected]

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The way you're using AI right now is already outdated, and it's costing you time you don't have to lose.

In this episode, Christina and Corinne break down the shift from chatting with AI tools to building agentic workflows that run entire tasks without either of them sitting at the computer. They get into exactly what used to get outsourced or paid for that now runs through AI, and how fast the digital product landscape is changing underneath every creator's business.
What you'll learn:

The real difference between using AI as a chat tool and using it as an agentic system
Specific tasks that used to require a paid contractor or VA that now run on autopilot
How to start moving from prompting to delegating in your own business
What's shifting in the digital product landscape because of agentic AI
Where creators are still wasting time on tasks AI can already handle
A simple way to think about what to automate first

If you're still doing manually what AI could already be doing for you, this episode will change how you spend your time.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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ITEMS MENTIONED IN THIS EPISODE

• The Smart Influencer Summit
• Wisprflow
• Empowered AI Collective

FULL SHOW NOTES

https://thesmartinfluencer.com/e287-turn-your-ai-chats-into-systems-that-work-while-you-dont/

CONNECT WITH MONICA FROESE

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The way you're using Claude right now is probably costing you time you don't have to lose.

In this episode, Christina and Corinne break down the exact system they use inside Claude to run White Birch Media Group, covering the three tools that confuse almost every creator: Skills, Projects, and Cowork. They get into what each one is actually built for, why using the wrong one creates more work instead of less, and how to know in five seconds which one a task calls for.
What you'll learn:

The real difference between a Skill, a Project, and Cowork (and why "just use whichever" is costing you time)
How to know which tool fits a task before you start typing
The mistake most creators make when they try to do everything in one place
A simple way to organize your own Claude setup so it actually scales with your business
Why the right setup means less re-explaining yourself every single time

If you've ever opened Claude and felt unsure where to even start, this episode gives you a clear system to follow from now on.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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LINKS MENTIONED IN THIS EPISODE

The Smart Influencer Summit

FULL SHOW NOTES

https://thesmartinfluencer.com/e286-inside-our-claude-setup-what-we-use-when-why/

CONNECT WITH CORINNE & CHRISTINA

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COMMENTS, QUESTIONS, RECIPE IDEAS

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Support the show

Most people are using AI to save a few minutes here and there. Smart business owners are using it to build systems.

In this episode, we explore the difference between using AI as a productivity tool and using it as a systems tool. Because the real power of AI isn't helping you write one email faster—it's helping you create repeatable processes that save time, reduce decision fatigue, and make your business run more efficiently.

We're sharing how we've integrated AI into our workflows, where it creates the biggest leverage, and why thinking bigger than "productivity hacks" can completely change the way you work.

If you're ready to stop using AI as a shortcut and start using it as infrastructure, this episode will show you what's possible.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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ITEMS MENTIONED IN THIS EPISODE

• Shruthi's Substack
• The Smart Influencer Summit

FULL SHOW NOTES

https://thesmartinfluencer.com/e285-ai-as-a-systems-play-not-a-productivity-play/

CONNECT WITH SHRUTHI BASKARAN-MAKANJU

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COMMENTS, QUESTIONS, RECIPE IDEAS

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If your business only works when you’re constantly making decisions, it’s no wonder you feel overwhelmed.

In this episode, we’re joined by Abriana Sanford to break down why most business problems aren’t actually business problems—they’re systems problems. Because productivity isn’t about doing more, it’s about deciding less.

We’re talking about why most systems fail (hint: they’re built for your “best day,” not your real life), and how to create systems that actually stick. The kind that reduce decision fatigue, remove friction, and keep your business moving—even when you’re tired, distracted, or stretched thin.

If you’re ready to stop relying on willpower and start building a business that runs with more ease and consistency, this episode will show you how.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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ITEMS MENTIONED IN THIS EPISODE

Abriana's Organizing Services

The Smart Influencer Summit

FULL SHOW NOTES

https://thesmartinfluencer.com/e284-design-a-business-that-runs-without-constant-decisions/

CONNECT WITH ABRIANA SANFORD

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If AI has ever left you frustrated, underwhelmed, or wondering what all the hype is about, this episode is for you.

Because the problem probably isn’t AI—it’s the way most people are using it.

In this episode, we’re breaking down the mindset shift that changes everything: treating AI like a collaborator instead of a search engine. We’ll show you why bloggers often get generic, disappointing results, how to communicate with AI more effectively, and what happens when you start briefing it like a contractor or creative partner instead of tossing random prompts at it.

If you’ve been curious about AI but haven’t quite figured out how to make it truly useful in your business, this conversation will help everything click into place.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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ITEMS MENTIONED IN THIS EPISODE

The Smart Influencer Summit

FULL SHOW NOTES

https://thesmartinfluencer.com/e283-youre-not-bad-at-ai-youre-using-it-wrong/

CONNECT WITH CORINNE & CHRISTINA

• Get notified when new episodes drop 
• Check out our YouTube channel
• Join the convo on Facebook
• Connect on Instagram

COMMENTS, QUESTIONS, RECIPE IDEAS

Email us at [email protected]

Support the show

The recipe blogging world is changing—fast. And the creators who adapt are the ones who will win.

In this episode, we’re diving into what’s next for recipe bloggers, from improving user experience on WordPress sites to exploring new monetization pathways beyond traditional ads. We’re also taking a closer look at tools like Allspice Labs and how they’re helping both bloggers and home cooks create a better, more seamless experience.

We unpack the bigger shifts happening across the industry—AI, mobile apps, and changing user behavior—and what they mean for your content, your traffic, and your revenue. Most importantly, we’re talking about how to stay ahead without feeling like you have to reinvent everything overnight.

If you want to future-proof your recipe content and build a smarter, more sustainable business, this episode is your roadmap.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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ITEMS MENTIONED IN THIS EPISODE

• AllSpice
• The Smart Influencer Summit

FULL SHOW NOTES

https://thesmartinfluencer.com/e282-better-ux-new-revenue-smarter-tools-the-future-of-recipe-blogging/

CONNECT WITH PETER SULLIVAN

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CONNECT WITH CORINNE & CHRISTINA

• Get notified when new episodes drop 
• Check out our YouTube channel
• Join the convo on Facebook
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COMMENTS, QUESTIONS, RECIPE IDEAS

Email us at [email protected]

Support the show