Writing the book is only half the job—selling it is the other half. In this episode, we’re joined by Stephanie Moon to talk about what most authors get wrong when it comes to marketing, and how to fix it. From treating your publisher as a partner (not a magic wand) to starting your marketing plan before the book is even done, we’re breaking down what it really takes to get your book into readers’ hands—and why thinking like a marketer is no longer optional for authors who want real results.

If you’ve got a book—or want to write one—this is the episode you can’t afford to miss.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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FULL SHOW NOTES

https://thesmartinfluencer.com/e265-why-authors-need-to-think-like-marketers-not-just-writers/

CONNECT WITH STEPHANIE MOON

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In this episode, we’re joined by Ben Jabbawy from Grocer’s List to break down the features that are helping creators grow their email lists faster—and turn those lists into real revenue. From viral “comment for DM” workflows and story reply opt-ins to save-to-email tools and paid memberships, we’re digging into what’s working right now and what’s coming next. Whether you’re looking to streamline list growth or scale your monetization strategy, this conversation is packed with smart, actionable ideas you’ll want to implement ASAP.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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FULL SHOW NOTES

https://thesmartinfluencer.com/e265-the-tools-smart-creators-are-using-to-grow-their-lists-and-revenue/

CONNECT WITH BEN JABBAWY

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If your traffic is up but your revenue isn’t, this episode might sting a little.

Because the problem probably isn’t traffic.

In this episode, we’re breaking down the Traffic Trap — the belief that more visitors will magically fix your business. The truth? If revenue isn’t rising alongside your pageviews, you don’t have a traffic problem. You have an alignment problem.

We’re talking about what’s actually breaking between attention and income, why chasing more eyeballs can keep you stuck, and how to shift from volume-focused thinking to conversion-focused decisions.

More traffic feels productive. Alignment is what actually pays.

If you’re ready to stop spinning and start scaling, this conversation will change how you look at your numbers.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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FULL SHOW NOTES

https://thesmartinfluencer.com/e264-if-revenue-isnt-growing-traffic-isnt-your-problem/

CONNECT WITH CORINNE & CHRISTINA

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If you’re sending emails every week but your revenue feels inconsistent, unpredictable, or underwhelming — this episode is your wake-up call.

Not all emails are created equal. Some build engagement. Some build trust. And some directly generate revenue. If you don’t know which is which, you’re not running a strategy — you’re guessing.

In this episode, we break down the Email Monetization Matrix and show you how to identify which emails move the needle, which ones warm your audience, and which ones are just filling space. Because when you understand the role each email plays, you stop hoping for sales — and start engineering them.

If you want your list to feel less like a chore and more like a revenue engine, this is where to start.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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FULL SHOW NOTES

https://thesmartinfluencer.com/e263-not-all-emails-are-created-equal-heres-what-actually-pays/

CONNECT WITH CORINNE & CHRISTINA

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If you constantly feel behind, overwhelmed, or like you’re juggling too many things at once — this episode is going to hit home.

Because the truth is… it’s not your to-do list.

In this episode, we’re breaking down the real reason you feel stuck in task mode and why managing more tasks isn’t the answer. Overwhelm usually isn’t about having too much to do — it’s about not deciding what actually matters. When everything feels important, nothing gets real focus.

We’re talking about the mindset shift from task manager to decision maker, how to identify what truly moves the needle in your business, and why clarity — not productivity hacks — is what finally creates momentum.

If you’re ready to stop spinning and start leading your business with intention, this conversation will change how you look at your calendar, your priorities, and your power.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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FULL SHOW NOTES

https://thesmartinfluencer.com/e262-the-real-reason-you-feel-behind-and-its-not-your-to-do-list/

CONNECT WITH CORINNE & CHRISTINA

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If you feel like you’re working nonstop but your blog still feels fragile, chaotic, or overly dependent on you — this episode is for you.

Thriving bloggers don’t work more hours. They build better systems.

In this episode, we break down the three core systems every sustainable, growing blog has in place. These aren’t fancy tools or complicated workflows. They’re foundational structures that create consistency, stability, and revenue without constant hustle.

If you’re tired of feeling like you’re holding everything together with duct tape and willpower, this is your permission to stop grinding and start building something that actually supports you.

Because working harder isn’t the answer. Building smarter is.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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FULL SHOW NOTES

https://thesmartinfluencer.com/e261-stop-working-harder-build-these-3-systems/

CONNECT WITH CORINNE & CHRISTINA

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In this episode, we’re joined by Tara Bench from Foodie Creatives to talk about the power of stepping away to move forward. We’re diving into why retreats and in-person experiences aren’t just a nice break—they’re a strategic move for building community, sparking collaboration, and avoiding burnout. Tara shares behind-the-scenes insights from the Foodie Creatives Retreat, the impact of surrounding yourself with like-minded creatives, and how hiring the right help can shift everything.

If you’ve been running on empty, craving connection, or wondering what’s next—this conversation is the reset you didn’t know you needed.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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FULL SHOW NOTES

https://thesmartinfluencer.com/e260-why-retreats-arent-a-luxury-theyre-a-strategy/

CONNECT WITH TARA BENCH

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If your traffic is growing but your revenue isn’t, the problem probably isn’t your pageviews—it’s your funnel. In this episode, we’re walking you through a simple, no-dashboard-needed approach to find the biggest monetization leak on your site. No tools. No spreadsheets. Just real talk about how people move through your content—and where they’re silently dropping off. You’ll learn how to spot the break, choose one fix that actually matters, and finally start turning traffic into income that feels consistent and intentional.

This isn’t about doing more. It’s about tightening what’s already working—so your blog starts pulling its weight.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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FULL SHOW NOTES

https://thesmartinfluencer.com/e259-stop-blaming-traffic-start-fixing-whats-broken/

CONNECT WITH CORINNE & CHRISTINA

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Most people think a brand is just a logo or a color palette—but that’s surface‑level noise. Your brand is how the world perceives you, what you stand for, and the strategy behind how you show up and connect with your audience. In this episode, we sit down with Katie Trant to break down what a brand actually is (and what it isn’t), why a personal brand still counts as a real brand, and why any brand—especially a personal one—needs intentional strategy to work effectively. Whether you’re just starting or scaling, this is your wake‑up call to stop winging it and start branding with purpose.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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LINK MENTIONED IN THIS EPISODE

HEY NUTRITION LADY

FULL SHOW NOTES

https://thesmartinfluencer.com/e258-the-branding-wake-up-call-every-creator-needs-to-hear/

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Maria Lucey launched her YouTube channel with zero experience—and just months later, it helped her walk away from her full-time job. In this episode, Maria shares the exact strategies she used to turn YouTube into a powerful growth engine for her blog, email list, and income. From driving traffic with just one video, to landing brand deals, building authority with Google, and busting every excuse you’ve heard about why you “can’t” do YouTube—this episode is packed with tactical takeaways and serious inspiration.

If you’ve been sitting on starting a channel, this is your sign to hit record.

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DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!

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LINKS MENTIONED IN THIS EPISODE

• vidIQ
• TubeBuddy
• Maria Lucey Dietitian
• gling
• Final Cut Pro
• iMovie
• Youtube

FULL SHOW NOTES

https://thesmartinfluencer.com/e257-the-youtube-strategy-that-grew-her-blog-her-email-list-and-her-bank-account/

CONNECT WITH MARIA LUCEY

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Support the show