Episode Summary:

The way this episode SURPRISED me… 😮

Kayla Burton — food blogger, food blog coach, and kind-hearted tech tutorial queen — joined me on Happy Subscribers, and y’all, I’ve got to spill the beans: She nurtured her email list weekly for two years with massively helpful, no-fluff content helping other food bloggers. Then she launched her first webinar… and ended up with THIRTY new coaching clients. (Yes, THIR-TY!)

If you want a real life example of a two year commitment to value, consistency and connection — this conversation with Kayla will give you practical tips for your own journey with email marketing.

My favorite takeaway?

When you genuinely care about your audience and help solve their real problems (with consistency and generosity) the results show up in relationships and revenue.

Kayla’s story is proof that thoughtful, helpful emails don’t just build trust… they build a loyal, engaged community that’s excited to learn from you.

In this episode, Kayla shares:

• What she’s learned from sending newsletters for 2+ years including 6 of her favorite personal lessons

• Why she was nervous to send emails at first and what’s changed to boost her confidence in a way that makes it easier

• How she’s used her newsletter to find her voice and confidence as a thought leader in the food blogging industry

• How community building actually happens through email marketing

• Why you don’t need anything fancy to grow a thriving, newsletter list of dedicated fans

Check out this episode's blog post  Episode Resources:Free 5-Day Food Blog Foundations Email Course Email Strategy Playbook  Connect with Kayla: Instagram

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Q4 is like the Super Bowl for most content creators.  Shopping deals, food, holiday decor, food, entertainment ideas, FOOD. Tis the season for more site traffic! Yay!   When I think of people visiting to your site in droves — coming in HOT from Google and Pinterest — my immediate thought is: How do we turn those page visits into email subscribers?  In this week’s episode of Happy Subscribers, I’m sharing all sorts of ways to do this — and ways to make it simple to “turn up” what you’re currently doing or what you’ve done in the past to: • Drive more email list sign-ups • Boost site traffic from email (both with new subscribers AND your existing ones) • Make your seasonal emails stand out and feel purposeful • Keep your subscribers happy in a busy inbox season • Make more money from sales and promotions 

Check out this episode's blog post 

Episode Resources:

Spotlight Subscribe (Grow)

Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

Being a publisher is HARD WORK. There are ways to make it easier, but the reality is:

• Your to-do list will never be done
• Your content will never be perfect
• A new social platform will pop up (will you join it?!)

But it’s also WORTH IT.  In this episode, I’m joined by Colin Devroe of NerdPress for the permission slip you didn't know you needed to embrace the ever-changing landscape of the online space. To keep showing up. To differentiate yourself. And to and to enjoy the journey, even when the path feels messy or uncertain. Whether it’s life, growing a garden, or raising kids, things are always in flux.  So what does this mean when your JOB as a publisher is "always changing, always flowing?" (cue Pocahontas) “Be okay with a constant state of change… Be okay with the chaos. Be okay with a to-do list that may never be done.” Your role as a publisher online is VERY important. To your audience, to the world, but also to your own sense of autonomy and creativity, and my conversation with Colin will give you more of what you need to keep the fire alive… even when things feel weighty.

Check out this episode's blog post  Connect with Colin:Website Hubbub

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Two things need your attention right now:

1. Your relationship with caffeine... who, me?

2. The way you write and send emails

Because while you may be sending emails… are you actually building relationships?

In this episode, Matthew Smith — founder of Really Good Emails and Wimp Decaf Coffee Company — is here to challenge our thinking on both fronts.

And let me tell you… he’s convincing. 😂

Matthew says that how we speak to our customers through email shapes how they feel about us especially in a time of AI overload (I’m sensing a theme here…). “Email is relationship delivered.”

In this episode, you’ll learn about:

• The narcissistic nature of most email copy and why that turns readers off
• Using “empathy guesses” to make your emails feel more personal and your readers more understood
• How to be “programmatically relational” (yes, even in automations!) to better serve your readers and your bottom line
• Defeating decision fatigue with ONE clear offer for new subscribers
• Why educating your audience about their purchase and your brand builds real trust

Connect with Matthew:Website (Use code: HAPPY SUBS for 20% off!)Instagram  Episode Resources: The Challenger Sale by Matthew Dixon and Brent Adamson Beefree Email Template Builder Term mentioned: Non-violent communication framework 

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

This one feature from Kit has helped 44% of my email list find me... no pop-ups, paid ads, or consistent social promos required.

And it’s so promising (and proving) results for creators that even big name bloggers are switching platforms just to access it. 

If you’re already a Kit user, I want to help you leverage the Creator Network to recommend (and be recommended) to potential subscribers. And if you’re not a Kit user (yet), you may want to consider the switch!

Maybe you’ve heard about the Creator Network but haven’t dug into it yourself. I get it, it can be a lot to wrap your mind around but tune in to this episode to learn more

Hot take: This list growth engine is powerful enough to consider moving to Kit. It’s seriously one of the best features of Kit... AND once it’s set up, it grows your list for you on autopilot.

Trust me, whether you’re a Kit user (yet) or not, tune in to see what’s possible when you use the Creator Network to grow your list!

In this episode, you’ll learn about:

• What the Creator Network is and how it works
• How to recommend creators your audience will love
• Tips for setting up your profile to attract great-fit subscribers
• How to keep your list healthy as it grows
• The tech setup you need to make sure your new subscribers get your welcome emails
• Answering specific Duett subscriber questions that YOU might be wondering about too!

Check out this episode's blog post  Episode Resources: Apply for a free mini coaching call Kit (affiliate link) Kit's Creator Network (affiliate link) Duett Creator Network profile 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

With SEO algorithm changes impacting website traffic and social media reach feeling unpredictable, it’s more important than ever to build parts of your business you truly own. 

In this episode, I’m joined by copywriter and marketing strategist Emily Baksa, who helps food bloggers turn what they already have into profitable digital products. Emily guides clients through simple, strategic launches... no big rebrands, no expensive new course builds, just low-cost, high-value products that solve real problems and generate real income for creators.

We dig into the strategy behind small (but mighty offers), the tech and email setups that make selling seamless, and the mindset shifts you need to start charging for your expertise with confidence. If you’ve been wondering whether creating a digital product is worth it, or how to do it without scaring off your audience, this conversation will give you the clarity (and courage) to take that next step.

In this episode, you’ll learn about:

• How to identify a profitable product idea using content you already have
• Ways to test what your audience actually wants (and will pay for!)
• How to price low-ticket offers for maximum reach and impact
• Mindset shifts to overcome discomfort around selling
• Why building an email list and creating your own products gives you long-term stability 

Check out this episode's blog post 

Connect with Emily:

Emily's free resources Instagram Resources Mentioned:Free mini coaching call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

If you’ve ever felt like paying for ads is the only way to grow your audience, this episode is your permission slip to stop handing your money over to The Big Guys. Because there’s another way — a more reliable, personable, and profitable way — and Tracy Beavers joined me on Happy Subscribers to talk us through it. I’m thankful she did because I learned a LOT about what’s possible for growing my reach and somehow she makes it all seem so dang achievable. If you haven’t met Tracy yet, she’s an organic growth expert, educator, and coach with 20 years of corporate sales experience who’s helping business owners grow their list and boost visibility without a giant ad budget.  And her secret weapon? Conversations. Specifically: conversations in the DMs with real people, like the real person you are. Not just any DMs. But conversations that lead to:

• New subscribers because you’re resourceful and helpful with lead magnets to share
• New collaborations because you know your niche and can show up in others’ spaces
• Less stress around finding “the next lead” (thanks to a system and strategy that puts *people* first)

In this episode, you’ll learn about:

• How to get replies in the DMs (and what I likely did wrong when I tried it… oops!)

• Tracy’s launch strategy (refined over 10 launches and counting!!)

• The mindset shifts you need to DM strangers without feeling icky

Check out this episode's blog post  Connect with Tracy: Create Online Business Success Podcast Her FREE Facebook Group  Resources Mentioned:

Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

Most food bloggers try to monetize with ads and affiliates.
 Adam built a system that pays him before the traffic even shows up.
 Now he uses his blog as a funnel to sell cooking classes, grow a thriving membership, and support a mission he genuinely believes in — and his email list is doing a lot of the heavy lifting. In this episode, Adam Sobel, award-winning vegan chef and founder of The Cinnamon Snail, shares how he flipped the traditional food blog model on its head by focusing on evergreen funnels, email automation, and intentional content strategy. His approach isn’t just strategic, it’s deeply purposeful. After closing his beloved NYC food truck during the pandemic, he started teaching cooking online… and quickly became obsessed with optimizing funnels, email strategy, and the subscriber experience. (A man after my own heart.) I can’t wait for you to go down these email and product funnel rabbit holes with us. You’ll learn so much from Adam!

In this episode, you’ll learn about:

• Why Adam treats his food blog as top-of-funnel and not the final product that relies on traffic solely for ad revenue
• How he grows his list by 1000 subscribers each month (without paying out of pocket, thanks to strategic tripwires and product offers that cover his Facebook ad spend)
• The systems he’s built to turn page views into free class sign ups, purchases with order bumps, and new membership sign ups
• The strategies he uses to engage with subscribers in a way that honors their experience with his brand so far (aka, personalization!)
• How he uses Kit tags, liquid content, and super smart email automations to test what's working within his web of funnels
• The mindset shift he believes every content creator needs to hear (and should make) that will change how you think about your revenue and impact 

Check out this episode's blog post 

Connect with Adam:

Adam's website & classes

Episode Resources:

Countdown Hero Mighty Network Kit SamCart Thrivecart (alternative one-time purchase)

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Feeling like marketing your business means doing all the things, all the time? 

In this episode, I'm joined by friend and client Tayler Cusick Hollman — marketing strategist, founder of Enji, and longtime business owner with marketing WISDOM to share! She and I talk about how to make marketing feel less overwhelming and more effective… especially when you don’t have time to waste.

Tayler breaks down the biggest mistakes she sees small businesses make when it comes to marketing and how to get clearer on where to focus your time and energy.

We talk about how knowing your audience inside and out makes every other marketing decision easier from what kind of content to create, to which platforms to prioritize, to how to sell without feeling salesy. 

In this episode, you’ll learn about:

• Why “just post on Instagram” isn’t a great marketing strategy (and what to do instead)



• What questions you need to answer in order to create *a strategy that actually works for your business*
• Tayler’s multiple life cycle marketing sequences and how you can use a similar strategy for your subscriber journey
• Why your to-dos should directly align with your goals (and what tasks are more than okay to get rid of)
• Ways you can learn more about what your audience really, really wants and how to incorporate this into your email strategy

Check out this episode's blog post 

Connect with Tayler: Follow Enji on Instagram Episode Resources: How to create a simple marketing strategy for your small business Check out Enji – Tayler’s software that helps small business owners plan and execute a simple marketing strategy  BDOW! List building tool Your First Welcome Sequence Freebie

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about what it actually takes to turn new subscribers into loyal readers (and buyers). From evergreen emails to intentional post purchase onboarding, Elli shares the system she’s built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the heavy lifting.  You’ll also get a peek into her email based membership — a low-cost, high value offer that delivers content to members on autopilot plus her take on using AI to write emails without sounding like a robot.

In this episode, you’ll learn about:

• A peek inside Elli’s paid, email based membership and how it runs on autopilot each week
• Why growing your list through Facebook ads or social media isn’t enough if you don’t have a plan to nurture them


• How weekly evergreen emails can keep cold leads engaged and promote your offers over time


• The key connection between your free content and what subscribers do after they spend “their first dollar” with you


• Why real life conversations with your audience are your best email content ideas
• How she uses AI as a second draft editor to organize written content without losing her voice

Check out this episode's blog post  Connect with Elli: Supported CEO CEO Journal Club  The Recalibration Journal  Instagram Episode Resources: Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert