Episode Summary:

In this episode, I’m joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about what it actually takes to turn new subscribers into loyal readers (and buyers). From evergreen emails to intentional post purchase onboarding, Elli shares the system she’s built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the heavy lifting.  You’ll also get a peek into her email based membership — a low-cost, high value offer that delivers content to members on autopilot plus her take on using AI to write emails without sounding like a robot.

In this episode, you’ll learn about:

• A peek inside Elli’s paid, email based membership and how it runs on autopilot each week
• Why growing your list through Facebook ads or social media isn’t enough if you don’t have a plan to nurture them


• How weekly evergreen emails can keep cold leads engaged and promote your offers over time


• The key connection between your free content and what subscribers do after they spend “their first dollar” with you


• Why real life conversations with your audience are your best email content ideas
• How she uses AI as a second draft editor to organize written content without losing her voice

Check out this episode's blog post  Connect with Elli: Supported CEO CEO Journal Club  The Recalibration Journal  Instagram Episode Resources: Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of Jar Of Lemons, a food blog that’s all about helping busy women create healthy, delicious meals without the overwhelm.

Christine started blogging back in 2015, but it wasn’t until 2022 — motivated by a drop in search traffic — that she began showing up more intentionally through her email list. And, let the record show, she has the results to prove how it’s paid off for her — with more subscribers, a deeper connection with readers, an approachable personal brand, and how she’s become someone her audience trusts (and wants to buy from!).

If you’re not sure *how* to show up as a personal brand to your audience — and create a consistent connection with your list — then you’ll want to tune in to hear how Christine made this shift in her own approach.

In this episode, you’ll learn about:

• What caused Christine to focus on email (after 7 years of blogging) and what strategies she put in place right away

• Her Instagram opt-in strategy that grows her list by 200–500 subscribers every week

• What automations she uses to help readers get familiar with her brand and get even more value from her content

• How she’s incorporating sales into regular weekly emails (and seeing it pay off!)

• The surprising mindset shifts allow Christine to create a list of more happy, connected email subscribers

Check out this episode's blog post  Connect with Christine:

Website  Instagram TikTok

Resources Mentioned:

Email Strategy Playbook

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriving blog, product suite, and soon-to-be-published cookbook. In this episode of Happy Subscribers, I’m joined by Sophie Sadler, German food blogger and creator of dirndl kitchen, who shares her journey of growing her blog, her email list, and her business one lovely, energizing experiment at a time. Sophie shares how she slowly built her audience (even after ignoring email marketing for seven years!), but how she’s finally prioritizing email to connect with readers beyond social media algorithms. PLUS, we have a full-on coaching chat about selling to her audience, using an evergreen nurture sequence in Flodesk, and ways she can make more money from her email list. You don’t need to have email all figured out before you start. Sophie’s experience is proof that you can create an email strategy that grows with your business — even 3 kids, 1 cookbook, multiple courses, a membership, and hundreds of recipes later.

In this episode, you’ll learn about:

• Why Sophie ignored email marketing for years — and what finally changed her mind about giving it the time of day

• How experimenting with new content, opt-ins, and email strategies keeps her audience engaged (and herself excited about her work!)

• The technical how-tos to finally start your own long-term nurture sequence in Flodesk

• Strategies for selling to your list and what you can include in EVERY email to make sure they know how to buy from you

• How hiring help felt scarier when traffic dropped — and what she’s doing to diversify her income

Check out this episode's blog post  Connect with Sophie: Sophie’s Website 3-Day Eat Like a German Email Challenge  Sophie's Instagram Resources Mentioned: Free Mini Coaching Call Application

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

“What do you actually want your email list to do for you and how do you want to show up for them?” - Becky Mollenkamp Let’s be real: choosing an email platform can feel like a techy tug-of-war. Do you pick a platform built for list growth and discoverability (like Substack)? Or do you stick with a tool designed for long-term sales and automation (like Kit)? In this episode of Happy Subscribers, I’m joined by feminist business coach and serial podcaster Becky Mollenkamp, who uses both Substack and Kit to help you think more strategically about which platform actually works for you, your audience, and your business goals. Tune in to get a true “inside look” at the what and why between these two competing platforms!

In this episode, you’ll learn about:

• Why Becky left Kit for Substack and why she came back to Kit later
• The hidden downside of paid newsletter models (and what no one’s really telling you)
• What makes Substack feel more like social media than email marketing
• Why you don’t have to use every bell and whistle of an email platform to “make it worth” the cost
• How to define success for your email list (no matter which platform you choose) based on the content and goals of your business

Check out this episode's blog post  Connect with Becky: Becky’s Website & Email List Feminist Founders on Substack Assigned Reading on Substack Feminist Podcasters Collective

Episode Resources:

Email Strategy Playbook Book a FREE call with Allea

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

If you’ve been sitting on a list of subscribers for a while but feel like your email strategy is still a bit… chaotic? Or non-existent? Or stuck in 2019? You’re not alone. In this episode, I’m sharing five specific reasons email can feel harder than it should — even when you know it matters and what to focus on instead to finally feel confident (and even excited!) about how you’re showing up in your subscribers’ inboxes. This episode was inspired by a conversation with my client Jean — a busy mom, blogger, and creator who was stuck in the “I should be doing more with email…” loop. But here’s the thing — she didn’t need more content or better intentions. She needed a system that actually worked for her. So if it’s been a while since you checked your automations, sent a newsletter you were proud of, or felt clear on what’s actually happening when someone joins your list — this episode will help you take the right next step, with way less friction.

In this episode, you’ll learn about:

• Why email feels heavy (even when you’re motivated to make it work)

• What broken systems and decision fatigue are really costing you

• How to build trust with subscribers without having to “be on” all the time

• What actually makes automation work and why it doesn’t have to feel robotic

• Five practical shifts to make email easier, more sustainable and way more fun 

Check out this episode's blog post 

Episode Resources:

Email Strategy Playbook

Book a FREE Discovery Call

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

“If you’re only writing the kind of emails you’d want to read, you’re leaving money on the table.” - Allison Hardy Writing sales emails is a CRAFT, but it also needs to generate RESULTS, right? Thing is: not everyone buys for the same reasons, so if you want to sell more confidently (and serve more people), you need to write for what your different types of buyers actually need to hear and what they’ll respond to.  In this episode of Happy Subscribers, I’m joined by fellow email marketing strategist Allison Hardy, creator of the Six Figure Secrets Podcast, to unpack the seven emails every sales sequence needs and how to align each one to a different buyer type on your list. We break down what motivates different buyers to take action, how to address their specific questions or hesitations, and why your sales sequence should never speak to just one kind of buyer.

In this episode, you’ll learn about:

• The 7 buyer types on your email list and how to write emails that speak to each one
• Why telling simple, relatable client stories builds trust with skeptical buyers
• How to make your emails feel personal and approachable without oversharing
• The role of a lead magnet in attracting the right people
• Allison's two primary suggestions for list growth leading up to a launch

Check out this episode's blog post  Connect with Allison: Allison’s Six Figure Secrets Podcast  Allison's Instagram Allison's $80k Email Template

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

In this episode of Happy Subscribers, I’m joined by Bree Pair — creator coach, founder of Thrive, and email marketing fangirl — to talk all things email list growth, mindset, visibility, and the role data plays in making smarter decisions AND how it actually allows us to be more creative.  We explore how creators can find stability (and financial freedom!) in email marketing, what numbers to pay attention to, and how to avoid the cycle of constant creation that leads to burnout. Whether you’re a blogger, influencer, coach, or online educator — Bree’s insights will help you use your email list more strategically while still showing up as your true self to connect authentically with your subscribers.

In this episode, you’ll learn about:

• What data actually matters when it comes to growing your email list (hint: it’s not just your conversion rate)
• The definition of “leading” and “lagging” KPIs (key performance indicators) — and how knowing the difference will change your outlook on growth
• Why obsessing over open rates and click-throughs can kill your creative momentum — and what to obsess over instead 
• The mindset shifts creators need to show up confidently in their emails and get SEEN
• Why storytelling — even short and simple mentions of personal details — builds trust and connection with your audience (guys, Bree gives us examples!!)

Check out this episode's blog post 

Connect with Bree:Thrive Together WebsiteThe Thrive Podcast for Content Creators The Visibility Marketing Game  Episode Resources: We Need Your Art by Jenni Marie  Free Mini Coaching Call Application 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Travel blogging isn’t dead — and neither is blogging in general. It’s still a more-than-viable way to make money online while doing something you love!

In this episode, I want you to meet Laura Peters of Mike & Laura Travel. Laura is a travel blogger — and she’s also a blogging expert committed to helping other travel bloggers transform their passion into sustainable businesses that captivate readers while also providing a pathway to true freedom and adventure.

And how does she love to do this most? EMAIL, BABY.

We talk about the exact ways Laura uses her email list today (she’s managing multiple!) to connect with readers, build a stable, income-generating business, and help her audiences thrive by sharing super valuable content through weekly emails.

And perhaps my favorite takeaways are what I learned from Laura about doing things your own way — like her LIVE (not-evergreen!) weekly webinar, her SLO (self-liquidating offer) funnel setup, and how she keeps everything simple to avoid burning out.

In this episode, you’ll learn about:

• How Laura went from “no traffic” to full-time travel blogging income (and six figures!) in under 18 months
• Why she shows up LIVE for her webinar every single week — and how that improved her conversion rates vs. going evergreen
• How Laura has built a massively successful business while not relying on social media
• The difference between being a travel blogger and an influencer (and where they overlap)
• Creative ways to earn more money from your email list, including the exact funnel Laura uses to grow her list and make sales — even if you’re not in a “business” niche

Check out this episode's blog post  Episode Resources:

Scale Your Travel Blog course Laura’s email archive (great for research or inspiration!)

Connect with Laura:

Website Instagram Travel Blogging Coaching

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

If you’ve ever felt stuck wondering what to send your list… how to promote your products without sounding pushy… or whether email is even worth the all effort — you are very-much not alone.

In this episode of Happy Subscribers, I’m teaming up with Bjork Ostrom from Food Blogger Pro to answer email marketing questions from their membership community. (These are the same questions I hear from creators like you all the time!) 

If you’re a creator of any kind — food blogger or not — and you’re looking for simple, sustainable ways to grow your list and connect with your readers, this episode’s for you.

In this episode, you’ll learn about:

• What to actually send your list (and why you don’t need to start from scratch every week)

• Why sending the same email to your whole list is actually totally OK

• How to balance weekly emails with automations that keep working in the background

• Why “freebie overwhelm” might be slowing you down — and how to fix it

• How to promote your product or membership without overwhelming your audience

• What you actually need in place to start growing your list with confidence

• How to know when it’s time to segment your list (and when it’s totally fine to wait)

Check out this episode's blog post  Episode Resources:

Food Blogger Pro Membership (affiliate link)

Apply for a mini email marketing coaching call with Allea

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

What does it look like to treat your blog like a magazine and your emails like a conversation?

In this episode of Happy Subscribers, I’m chatting with Tara Bench — known online as Tara Teaspoon — a seasoned food editor, cookbook author, and blogger who has worked for brands like Martha Stewart Living and Ladies’ Home Journal before launching her own online platform.

While Tara never planned to be a blogger, she’s built a thriving content business — and today, she’s getting strategic with how she uses email marketing to connect with her audience, drive traffic, and increase revenue. From workflows to welcome sequences, she’s testing new ideas (including sending 4–5 emails a week!) and making email work for her business.

Whether you're just getting started with email or looking to make yours more personal, impactful, and efficient — this episode is packed with inspiration and practical tips you can use right away.

In this episode, you’ll learn about:

• The specific strategies Tara uses to grow her email list — including collaborations — and which forms she STOPPED using

• The mix of short + long emails she sends each week (and why variety works!)

• The systems she uses to plan her email content around seasons and holidays

• Why she doesn’t worry about repeating content — and how that’s actually a smart subscriber strategy

• How Tara mixes personal storytelling and professional content to create emails her readers love

• Tips for writing ahead and building authentic relationships — even when you’re not writing in real time

Check out this episode's blog post  Connect with Tara:

Tara’s website

Follow Tara on Instagram

Tara’s cookbooks

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert