Episode Summary:

Hey, food bloggers: your Instagram traffic doesn’t have to get stuck on Instagram. What if every comment on your Reel could send followers straight to your blog (and your ads)? What if they could save recipes to their email or even shop the recipe with one click? Enter: Grocers List. Ben, the founder of this amazing tool, is on the podcast to share how his food-blogger-specific platform has helped over 1000 of the top food creators drive more traffic, grow their email list and unlock new ways of earning revenue from Instagram followers. I’d been looking forward to this conversation for months, and I’m so excited to give you a behind-the-scenes look at this amazing tool that everyone has been raving about. Learn more about Grocers List and get 100% off your first month when you use the code PODCAST. Create your account here to get set up in minutes!

In this episode, Ben shares:

• Why he created Grocers List when tools like ManyChat and LinkDM already existed
• The different money-making features that Grocers List has like Comment for recipe, Save to email, and Shop the Recipe
• How the tool actually works and why people rave about how easy and time-saving it can be
• The different ways you can use Grocers List, the bare bones traffic-boosting strategy, plus ways you can level it up (like how Pinch of Yum uses it!) for email list growth

Check out this episode's blog post  Connect with Ben: Instagram Grocers List (use code: PODCAST) Resources Mentioned: Book a FREE Discovery Call  Pinch of Yum Happy Subscribers Episode 

Coaching Programs & Services:

Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

This doesn’t usually show up in email marketing conversations… but might be the real reason your email strategy isn’t moving forward… Not time. Not tools. Not templates. But trust.

In this episode of Happy Subscribers, I’m sharing how I went from doing everything myself as a freelancer — email strategy, copywriting, tech setup, copyediting, project manager, you name it — to leading a team of 9+ incredible subcontractors who now run the day to day of Duett. But for years, I held on tight to every little thing. Even after hiring amazing people, I didn’t let go (and project timelines got stretched). And you know what that made me? The bottleneck.  You know, the place where things get STUCK.

I had to LEARN some things. About myself, about working with others… So today, I’m taking you behind the scenes of how I moved from overwhelmed solopreneur to a CEO of a team that’s excited to support creators with email marketing and what this story of *trust* could mean for you, too. If email marketing has ever felt like a weight on your shoulders or a to-do list that never gets done, this episode might just help you see what’s possible when you have a team behind you that you can trust. 

In this episode, you’ll learn about:

• How I knew it was time to hire help and why email felt so hard to outsource at first
• What we do to ensure every client project is strategic, thoughtful, and tailored (honestly, the work got better when I stopped doing it all myself!)
• What it really looks and feels like to train and trust a team with your business and your voice
• How strong systems give you more room for creativity, not less
• 3 big lessons I learned stepping into leadership (and why being “the boss” didn’t come naturally)
• Why handing off your email doesn’t mean losing your voice — it means finally having the space and clarity to use it really well

Check out this episode's blog post 

Coaching Programs & Services:

Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

In this episode, you get to meet my friend Ally Anderson of Akari Digital and she is a freaking WHIZ. I mean that with all of the air in my chest. I learned so much on this call with her that I cannot wait for you to hear and learn about it too!   Whether you’re a content creator, blogger, course creator or service provider, join us as we go deep into the stats and numbers of email marketing!    Once you have better data, you’ll be able to use your time and energy on the strategies that work BEST for reaching your audience. We love saving time and getting better outcomes, don’t we?

In this episode, Ally shares:

• Examples of KPIs for different platforms, different goals and different types of creators

• Her honest opinion on using the double opt-in as you grow your list

• The one really important tech factor that could be keeping your emails from being seen

• Practical strategies for how to track your activity and engagement from email

• What tracking tool you need to set up ASAP

Check out this episode's blog post  Connect with Ally:https://akaridigital.ca/start/ Episode Resources: Book a FREE Discovery Call 

Coaching Programs & Services:

The Duett Debut - Done for you email copywrting & automation setup 

Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

Today kicks off part one of a two-part series all about defining and creating your personal brand — not just on your website, but in your emails, too.  Because in a world of content overload (and AI!), your brand is what makes you recognizable, relatable, and worth remembering. Establishing a clear brand helps you differentiate yourself online — for your audience and for yourself.

In this episode, you’ll learn about:

• The difference between a “pretty logo” and a true brand strategy (and why skipping the strategy step will come back to bite you)
• The “waterfall effect” of branding: how strategy flows into visuals, messaging, and your email subscriber experience
• The role of brand values in how you show up online and how they help you attract the right audience
• How showing up as your real self (quirks and all) creates stronger human connection than polished perfection
• A simple gut-check you can use to see if your brand still feels on point or if it’s time for a refresh

👉 And don’t forget — this is just part one! Next week on The Vine Podcast (go ahead and subscribe now), Madison interviews me about the next step: weaving your brand into email with a welcome sequence that helps new subscribers get to know you right from the start.

Check out this episode's blog post  Connect with Madison: The Vine Podcast Grace + Vine Studios Website Grace + Vine Studios Instagram Joyfully Mad Food Blog Joyfully Mad Instagram Episode Resources:FREE Duett's Your First Welcome Sequence Duett Services:

The Duett Debut - Done for you email copywriting & automation setup  Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

The way this episode SURPRISED me… 😮

Kayla Burton — food blogger, food blog coach, and kind-hearted tech tutorial queen — joined me on Happy Subscribers, and y’all, I’ve got to spill the beans: She nurtured her email list weekly for two years with massively helpful, no-fluff content helping other food bloggers. Then she launched her first webinar… and ended up with THIRTY new coaching clients. (Yes, THIR-TY!)

If you want a real life example of a two year commitment to value, consistency and connection — this conversation with Kayla will give you practical tips for your own journey with email marketing.

My favorite takeaway?

When you genuinely care about your audience and help solve their real problems (with consistency and generosity) the results show up in relationships and revenue.

Kayla’s story is proof that thoughtful, helpful emails don’t just build trust… they build a loyal, engaged community that’s excited to learn from you.

In this episode, Kayla shares:

• What she’s learned from sending newsletters for 2+ years including 6 of her favorite personal lessons

• Why she was nervous to send emails at first and what’s changed to boost her confidence in a way that makes it easier

• How she’s used her newsletter to find her voice and confidence as a thought leader in the food blogging industry

• How community building actually happens through email marketing

• Why you don’t need anything fancy to grow a thriving, newsletter list of dedicated fans

Check out this episode's blog post  Episode Resources:Free 5-Day Food Blog Foundations Email Course Email Strategy Playbook  Connect with Kayla: Instagram

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Q4 is like the Super Bowl for most content creators.  Shopping deals, food, holiday decor, food, entertainment ideas, FOOD. Tis the season for more site traffic! Yay!   When I think of people visiting to your site in droves — coming in HOT from Google and Pinterest — my immediate thought is: How do we turn those page visits into email subscribers?  In this week’s episode of Happy Subscribers, I’m sharing all sorts of ways to do this — and ways to make it simple to “turn up” what you’re currently doing or what you’ve done in the past to: • Drive more email list sign-ups • Boost site traffic from email (both with new subscribers AND your existing ones) • Make your seasonal emails stand out and feel purposeful • Keep your subscribers happy in a busy inbox season • Make more money from sales and promotions 

Check out this episode's blog post 

Episode Resources:

Spotlight Subscribe (Grow)

Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

Being a publisher is HARD WORK. There are ways to make it easier, but the reality is:

• Your to-do list will never be done
• Your content will never be perfect
• A new social platform will pop up (will you join it?!)

But it’s also WORTH IT.  In this episode, I’m joined by Colin Devroe of NerdPress for the permission slip you didn't know you needed to embrace the ever-changing landscape of the online space. To keep showing up. To differentiate yourself. And to and to enjoy the journey, even when the path feels messy or uncertain. Whether it’s life, growing a garden, or raising kids, things are always in flux.  So what does this mean when your JOB as a publisher is "always changing, always flowing?" (cue Pocahontas) “Be okay with a constant state of change… Be okay with the chaos. Be okay with a to-do list that may never be done.” Your role as a publisher online is VERY important. To your audience, to the world, but also to your own sense of autonomy and creativity, and my conversation with Colin will give you more of what you need to keep the fire alive… even when things feel weighty.

Check out this episode's blog post  Connect with Colin:Website Hubbub

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Two things need your attention right now:

1. Your relationship with caffeine... who, me?

2. The way you write and send emails

Because while you may be sending emails… are you actually building relationships?

In this episode, Matthew Smith — founder of Really Good Emails and Wimp Decaf Coffee Company — is here to challenge our thinking on both fronts.

And let me tell you… he’s convincing. 😂

Matthew says that how we speak to our customers through email shapes how they feel about us especially in a time of AI overload (I’m sensing a theme here…). “Email is relationship delivered.”

In this episode, you’ll learn about:

• The narcissistic nature of most email copy and why that turns readers off
• Using “empathy guesses” to make your emails feel more personal and your readers more understood
• How to be “programmatically relational” (yes, even in automations!) to better serve your readers and your bottom line
• Defeating decision fatigue with ONE clear offer for new subscribers
• Why educating your audience about their purchase and your brand builds real trust

Connect with Matthew:Website (Use code: HAPPY SUBS for 20% off!)Instagram  Episode Resources: The Challenger Sale by Matthew Dixon and Brent Adamson Beefree Email Template Builder Term mentioned: Non-violent communication framework 

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

This one feature from Kit has helped 44% of my email list find me... no pop-ups, paid ads, or consistent social promos required.

And it’s so promising (and proving) results for creators that even big name bloggers are switching platforms just to access it. 

If you’re already a Kit user, I want to help you leverage the Creator Network to recommend (and be recommended) to potential subscribers. And if you’re not a Kit user (yet), you may want to consider the switch!

Maybe you’ve heard about the Creator Network but haven’t dug into it yourself. I get it, it can be a lot to wrap your mind around but tune in to this episode to learn more

Hot take: This list growth engine is powerful enough to consider moving to Kit. It’s seriously one of the best features of Kit... AND once it’s set up, it grows your list for you on autopilot.

Trust me, whether you’re a Kit user (yet) or not, tune in to see what’s possible when you use the Creator Network to grow your list!

In this episode, you’ll learn about:

• What the Creator Network is and how it works
• How to recommend creators your audience will love
• Tips for setting up your profile to attract great-fit subscribers
• How to keep your list healthy as it grows
• The tech setup you need to make sure your new subscribers get your welcome emails
• Answering specific Duett subscriber questions that YOU might be wondering about too!

Check out this episode's blog post  Episode Resources: Apply for a free mini coaching call Kit (affiliate link) Kit's Creator Network (affiliate link) Duett Creator Network profile 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

With SEO algorithm changes impacting website traffic and social media reach feeling unpredictable, it’s more important than ever to build parts of your business you truly own. 

In this episode, I’m joined by copywriter and marketing strategist Emily Baksa, who helps food bloggers turn what they already have into profitable digital products. Emily guides clients through simple, strategic launches... no big rebrands, no expensive new course builds, just low-cost, high-value products that solve real problems and generate real income for creators.

We dig into the strategy behind small (but mighty offers), the tech and email setups that make selling seamless, and the mindset shifts you need to start charging for your expertise with confidence. If you’ve been wondering whether creating a digital product is worth it, or how to do it without scaring off your audience, this conversation will give you the clarity (and courage) to take that next step.

In this episode, you’ll learn about:

• How to identify a profitable product idea using content you already have
• Ways to test what your audience actually wants (and will pay for!)
• How to price low-ticket offers for maximum reach and impact
• Mindset shifts to overcome discomfort around selling
• Why building an email list and creating your own products gives you long-term stability 

Check out this episode's blog post 

Connect with Emily:

Emily's free resources Instagram Resources Mentioned:Free mini coaching call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert