Episode Summary:

What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriving blog, product suite, and soon-to-be-published cookbook. In this episode of Happy Subscribers, I'm joined by Sophie Sadler, German food blogger and creator of dirndl kitchen, who shares her journey of growing her blog, her email list, and her business one lovely, energizing experiment at a time. Sophie shares how she slowly built her audience (even after ignoring email marketing for seven years!), but how she's finally prioritizing email to connect with readers beyond social media algorithms. PLUS, we have a full-on coaching chat about selling to her audience, using an evergreen nurture sequence in Flodesk, and ways she can make more money from her email list. You don't need to have email all figured out before you start. Sophie's experience is proof that you can create an email strategy that grows with your business — even 3 kids, 1 cookbook, multiple courses, a membership, and hundreds of recipes later.

In this episode, you'll learn about:

• Why Sophie ignored email marketing for years — and what finally changed her mind about giving it the time of day

• How experimenting with new content, opt-ins, and email strategies keeps her audience engaged (and herself excited about her work!)

• The technical how-tos to finally start your own long-term nurture sequence in Flodesk

• Strategies for selling to your list and what you can include in EVERY email to make sure they know how to buy from you

• How hiring help felt scarier when traffic dropped — and what she's doing to diversify her income

Check out this episode's blog post Connect with Sophie: Sophie's Website 3-Day Eat Like a German Email Challenge Sophie's Instagram Resources Mentioned: Free Mini Coaching Call Application

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

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