By Bjork Ostrom
4.9
371371 ratings
The podcast currently has 499 episodes available.
Cultivating and nurturing relationships, the power of reciprocity, and the role relationships play in growing your business.
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Welcome to episode 490 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mo Bunnell from Bunnell Idea Group about his new book, Give to Grow.
Give to Grow with Mo Bunnell
In this week’s episode, we’re excited to share Mo's incredible journey from the world of actuaries to the vibrant realm of entrepreneurship. Mo dives deep into how he transitioned from crunching numbers to building a thriving business, discovering that the real magic lies in forging genuine connections. He emphasizes that generosity and relationship-building are key ingredients for success, and you'll definitely want to hear his insights!
Mo also explores the power of reciprocity in fostering meaningful relationships. He shares practical tips on making clear, trustworthy offers that can open doors to high-value connections, even if you’re starting from scratch. Whether you have a long list of contacts or are just beginning, Mo’s advice on tracking opportunities and nurturing relationships will inspire you to take proactive steps toward collaboration and growth. Don’t miss this chance to learn how to elevate your networking game!
Three episode takeaways:
Resources:
Thank you to our sponsor!
This episode is sponsored by Yoast.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Mastering product development and sales, prioritizing problem-solving for your audience, and overcoming perfectionism with Jillian Leslie from MiloTree.
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Welcome to episode 489 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Leslie from The Blogger Genius Podcast and MiloTree.
Evolving Your Brand: When and How to Sell Products as a Food CreatorIn this week’s podcast episode, Jillian Leslie explains everything you need to know about selling a product as a food creator. Bjork and Jillian discuss the strategy behind developing a product and the importance of leaning into problem-solving for your audience.
Jillian also walks listeners through how to get started selling products, how to scale products and generate recurring revenue, and how to overcome perfectionism within your business.
Three episode takeaways:Resources:
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This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude.
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Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from Thee Burger Dude.
Differentiating Your Content in a Crowded Market with Brian Watson
In this week's episode, Brian Watson from Thee Burger Dude shares his inspiring journey from posting on Instagram to building a successful blog on WordPress. He'll reveal his secrets to standing out in a crowded digital landscape — including tips on simplifying your content creation process, focusing on versatile recipes, and the power of blogging and why it remains a vital tool for content creators.
Plus, he'll debunk the myth of chasing numbers and encourage you to be gentle to yourself to prioritize your mental well-being. Whether you're a seasoned blogger or just starting out, this episode is packed with practical advice to help you grow your audience and build a sustainable online business!
Three episode takeaways:
Resources:
This episode is sponsored by Yoast and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Creating a brand to withstand algorithm changes, going beyond branding basics, and how your brand can influence your business strategy.
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Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Trant from Foodie Brand Lab and Hey Nutrition Lady.
Actionable Steps to Shape a Successful BrandThere has been a lot of buzz around the importance of building a strong brand as a food creator. Amidst the volatility of search algorithms and the rise of AI, food bloggers are looking for a way to stand out and build a loyal following.
Enter, Katie Trant! She has a Masters in Nutrition and started her own food site, Hey Nutrition Lady, back in 2010. She also works full-time at brand and business consultancies helping big companies define their brand. So you might say she was well-positioned to start Foodie Brand Lab to help food bloggers (like you!) refine their brand strategy.
In this interview, Bjork and Katie discuss everything you need to know about brand: what it is, why it matters, how to define your brand, and how it can influence your business strategy. Katie also provides actionable steps to start building a stronger brand to help you stand out in the crowded space of food blogging.
3 episode takeaways:Resources:
This episode is sponsored by Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Working with brands, communicating with clients, and staying organized with Chris Pieta from Creative Biz Launch.
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Welcome to episode 486 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Pieta from Creative Biz Launch.
Building Brand Relationships that Last with Chris PietaIn this week’s episode, Chris highlights the value of narrowing your focus. By clearly defining what you offer and identifying your ideal client, you can transform your outreach efforts. When you zero in on how to help them achieve their goals, your messaging becomes much more impactful!
Chris will also talk about the power of personal connections (consider hopping on a call instead of just firing off emails)—it’s all about building relationships! Plus, he'll share how using a CRM can streamline your processes and keep your emails from landing in spam. With a solid onboarding system, you’ll make the transition smooth for new clients. Be sure to tune in for these tips to supercharge your business!
Three episode takeaways:Narrow Down Your Niche: Chris emphasizes the importance of knowing exactly what you’re selling, your ideal client, and how you can help them achieve their dream outcome. This will help you tailor your outreach and messaging to resonate with the right people!
Reach Out Strategically and Nurture Relationships: When it comes to working with brands, you’ll want to lean on the power of clear communication and strategic outreach. Hop on a call with a client rather than exchanging emails—this personal touch can help you better understand your client’s needs and pave the way for a successful collaboration. You’ll also learn how you can use cold outreach to connect with potential clients and the different phases of a discovery call.
Streamline Your Process with Systems: A CRM can be a game-changer for managing leads, tracking interactions, and automating tasks. Chris also emphasizes the importance of setting up proper email infrastructure to prevent your emails from going to spam and creating a clear onboarding process to ensure a smooth transition for new clients!
Resources:
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love.
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Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love.
Achieving Quiet Success as a Six-Figure Food CreatorFood blogging can be a dream job — hey, we wouldn’t have started Food Blogger Pro if we didn’t believe that! But it also requires a lot of hustle, perseverance, and uncertainty. Elizabeth Emery first started Vancouver with Love in 2015 as a side hustle and took her site full-time in 2018. By 2021, she was feeling completely burnt out. That year ended up being a pivotal moment in her career.
To overcome her burnout, she met with a business coach and adjusted the parts of her business that she wasn’t happy with. Once she made significant changes to her business and income streams, she rediscovered the joy of content creation, and her business started growing along with these changes. Elizabeth is now making a six-figure income from her business, and she shares all the details about her journey in this great interview!
Three Episode takeaways:Resources:
This episode is sponsored by Tailor Brands and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Balancing passion, building a sustainable business, and predicting the future of food blogging with Alex and Sonja Overhiser from A Couple Cooks.
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Welcome to episode 484 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alex and Sonja Overhiser from A Couple Cooks.
The Importance of Building Community with A Couple CooksAlex and Sonja first started blogging at A Couple Cooks over 14 years ago and have navigated countless changes in the food blogging landscape over the years. In this interview, they share the things that kept them going before they achieved success with their business and the importance of having an accountability partner in the early days.
They also discuss more about key decisions they’ve made in their business: why they’ve chosen not to build a team, why they don’t prioritize Instagram, and how they pivoted their cookbook strategy after initial rejections. Bjork, Alex, and Sonja have been friends for over a decade, and it’s a pleasure to hear them catching up as people who have been around the block in this industry.
Episode takeaways:Resources:
This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Legitimizing the creator economy and working with brands with Chandice Probst and Abbey Rodriguez from Tastemaker Conference
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Welcome to episode 483 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst and Abbey Rodriguez from Tastemaker Conference.
How to Thrive in the Creator Economy and Build Successful Brand PartnershipsChandice and Abbey have been on the front lines of the food content creation revolution, watching the industry evolve from bloggers to influencers and creators. Now, they’re dedicated to proving that being a food creator is a serious business, not just a hobby.
Tune in as they discuss the power of community and how embracing an abundance mindset can open doors to new opportunities. You won’t want to miss this inspiring conversation that could transform the way you approach your creative business!
Three episode takeaways:Legitimizing the Creator Economy: Chandice and Abbey argue that being a [food] creator is a real business, not just a hobby. They’ve seen the food blogging industry evolve over the years and are working hard to decentralize the food creator business model.
Building Your Brand Takes Work: Getting brand partnerships isn’t as easy as it might seem. It requires a strategic approach, including creating a sponsorship deck, reaching out to brands directly, and even leveraging AI to find potential partners!
Collaboration Over Competition: The key to success in the creator economy is often collaboration. Abbey and Chandice emphasize the importance of building a supportive community and leaning into the abundance mentality over the scarcity mentality.
Resources:
This episode is sponsored by Yoast and Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Building community, providing exclusive value, and streamlining membership sites with Jen Matichuk from Memberful.
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Welcome to episode 482 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk from Memberful—this is the third and final episode of our Memberful mini-series!
How to Build a Thriving Membership SiteIn this week’s episode of our podcast, we’re diving deep into the power of community for your membership site! Join Jen as she shares her insights on how to foster genuine connections with your audience and ensure they feel valued and engaged.
Discover how to deliver exclusive content that truly resonates—think behind-the-scenes access and in-depth tutorials that keep your members coming back for more. Plus, Jen highlights some of Memberful’s essential tools that can streamline your site management and allow you to focus on building meaningful relationships with your audience. You won’t want to miss this episode!
Three episode takeaways:Resources:
This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Leveraging email lists, boosting revenue, and building relationships with Nathan Barry.
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Welcome to episode 481 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit, soon-to-be Kit.
Maximizing the Impact of Your Email ListNathan Barry started ConvertKit back in 2013 and has grown his company into a multi-million dollar business with over 30,000 creators that use the platform. We are happy to welcome Nathan back to the podcast to chat about how he has grown his business, email marketing strategy, and the transition from ConvertKit to Kit.
As algorithms change and search traffic becomes increasingly unpredictable, it’s a great time to double down on your email list. Capturing your audience from both site traffic and your social accounts and building an ongoing relationship with that audience is a great way to diversify your income streams and protect the future of your business. This podcast episode dives into the importance of optimizing your emails for the reader, consistency, and driving revenue with your emails.
Three episode takeaways:Resources:
This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.
If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
The podcast currently has 499 episodes available.
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