Committing to consistency, running strategic year-long marketing campaigns, and leaning into a niche with Kate Shungu from Gift of Hospitality.

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Welcome to episode 528 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Shungu from Gift of Hospitality.

How Kate Shungu Grew to 800k Sessions a Year from Pinterest by Using a Marketing Campaign

Kate first started food blogging in 2017 with no real focus or niche. In 2018, she rebranded to entertaining and hospitality but, understandably, had to pivot again during the summer of 2020. Since then, she settled into her niche of vintage recipes for modern cooks and quickly grew to 50k sessions by the spring of 2021.

In this interview, Bjork and Kate discuss approaching your brand promotion via platform-specific, year-long marketing campaigns and how to think about marketing as investing your time versus spending your ad dollars. Kate’s success stories on both Pinterest and Facebook will be really inspiring to anyone looking to diversify their traffic sources away from Google!

Three episode takeaways:

• How Kate doubled her Pinterest traffic in one year — Kate spent a year devoted to growing her Pinterest account, and it (majorly) paid off. Pinterest is now Kate’s biggest traffic driver and has kept her afloat through many Google algorithm updates. Kate shares her keyword research strategy on Pinterest, her pinning schedule, and more in this interview.
• How to develop “marketing campaigns” to promote your brand — Kate uses her background in marketing to develop year-long “marketing campaigns” for her brand and has seen huge success when committing her time to different social media platforms (so far, Pinterest and Facebook) for an entire year. She shares why you don’t need to worry about over-promoting your content, and how you can get started with your own marketing campaigns.
• The importance of clarifying who you’re marketing to — Bjork and Kate discuss the benefits of constraints for creators, and how committing to a niche and defining the person you’re marketing to can transform your marketing strategy. By focusing on your reader — how they use the internet and what platforms they’re on, you can simplify your brand and clarify your business.

Resources:

• Gift of Hospitality
• Food with Feeling
• Loom
• Follow Kate on Instagram, Facebook, and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Yoast and Raptive.

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