In this episode:

Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining authenticity while growing your audience. If you're tired of feeling like every post needs to drive traffic or sales, you'll learn how to create content that not only performs well but keeps you creatively energized.

 

 

Key Points:

• The Wake-Up Call
• The power of personal connection
• Creating a sustainable content strategy
• Instagram trends for 2025 and beyond
• The path forward

 

 

Related content:

The Crafted Website Experience

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Connect With Madison

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Work with Grace + Vine in 2025:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patterns in your analytics. Plus, you'll discover how to use this technology in a way that actually strengthens your brand, without sacrificing what makes your content unique.

 

 

Key Points:

• Ethical AI implementation for food bloggers
• Streamlining content creation with AI
• Leveraging AI for analytics and growth
• Additional AI applications for food bloggers
• Embracing the future of food blogging

 

Exclusive Offer!

Receive 50% OFF Hanelore's ebook "AI for Food Bloggers!" Click the link below and enter discount code VINEPODCAST at checkout!

AI for Food Bloggers Deal

 

 

Related content:

The Crafted Website Experience

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Connect With Madison

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Work with Grace + Vine in 2025:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I’m chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You’ll hear what she experienced instead of massive follower growth like you might expect! Whether you’re feeling disconnected from your audience or stuck in a content rut, you’ll learn practical strategies for how to break through those challenges without burning out.

 

 

Key Points:

• The Challenge: Going all in
• Breaking free from perfectionism
• Unexpected results
• Building authentic connections
• Content creation tips
• The power of consistency

 

 

Related content:

The Crafted Website Experience

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Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from smart content strategy to the technical elements that can make or break your site's performance!

 

 

Key Points:

• Core web vitals deep dive
• Common technical issues
• Advanced technical SEO
• Future-proofing your site

 

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

Are you wondering if Pinterest is still worth your time in 2025? Here's the truth - Pinterest isn't just another social media platform, it's a powerful search engine that can drive consistent traffic to your site for months or even years. In today's episode, I sit down for a really insightful conversation with Kate Ahl from Simple Pin Media about breaking down what actually matters for success on Pinterest, which metrics to track and how to turn traffic into email subscribers.

 

 

Key Points:

• The evolution of Pinterest
• Current strategy deep dive
• Future-proofing your Pinterest strategy

 

 

Related content:

Sign up to get podcast updates sent directly to you!

 

Connect With Madison

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Work with Grace + Vine in 2025:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episode, I'll share some reflections over the past year and some action steps you can take to navigate the food blogging industry this year!

 

 

Key Points:

• Time tracking & time blocking
• Embracing a CEO mindset
• Protecting the asset in your business
• Taking time to experiment

 

 

Related content:

Sign up for my Blogger Playbook course today!

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Connect With Madison

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Work with Grace + Vine in 2025:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websites that allow bloggers like you to get a one of a kind look without the hefty price tag of a custom website. But if you’ve ever wondered what exactly semi-custom means and whether it’s right for you, this episode is for you.   I’ll share exactly what we mean by semi-custom, how our approach differs from others in the industry and ultimately whether it’s a good fit for you or it isn’t. Let’s jump in.

 

 

Key Points:

• What does semi-custom mean?
• What about our approach is sem-custom?
• Which parts of your project are custom?

 

 

Related content:

The Crafted Website Experience

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Connect With Madison

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Work with Grace + Vine in 2024:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

Have you ever gone to a food blog and been super frustrated by the experience you had on their website? Creating a solid user experience is something I think we all want for our readers, but what do we need to do to make sure that happens?   Today we’re diving into some best practices, both things to do and not to do for better user experience. I’ll share 6 key best practices of how to make sure your readers have a quality experience on your website and want to come back for more of your content.

 

Key Points:

• Limiting intrusions and distractions
• Having a Table of Contents for Long Form Posts
• Making your content readable
• Having multiples of the same thing
• Checking your website on mobile
• Adding helpful and unique pieces of content

 

Resources mentioned in this episode:

Sign up to receive my FREE Blogger Playbook guide today!

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2024:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

Are you a food blogger feeling stuck in the cycle of relying solely on ad revenue? You pour your heart into creating new recipes and improving your food photography, but your bank account may not be reflecting the hard work you put in.

In today's episode, I’ll be sharing over 10 ways you can monetize your food blog outside of traditional ad revenue. These income streams are a great way to increase your income as a blogger without having to rely solely on increasing traffic to increase your ad revenue. By the end of this episode, I’m sure you will have at least one or two new ideas to diversify your revenue streams and increase your income streams as a food blogger.

 

 

Key Points:

• Creating digital & physical products
• Monetizing your expertise
• Affiliate marketing & brand deals

 

 

 

Related Episodes:

Episode 190: Monetizing Your Expertise Through Digital Products with Jillian Leslie

My Interview on Food Blogger Pro

 

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2024:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

Do you ever feel like there are not enough hours in the day to get everything you need to get done? Maybe you decide to hire an assistant, thinking that will solve all of your problems! But now you have a bigger problem. Now you have to give your assistants tasks and feedback and now you have more on your plate.

If you have ever found yourself in this position, you have been the bottleneck in your business.

Today I’m going to unpack a few ways to untangle this web and help create a more seamless experience for you and your team. 

 

Key Points:

• Give ownership not delegation
• Create systems around your bottlenecks
• Rely on task management systems
• Streamline your plan and goals
• Utilize other team members
• DO LESS

 

Resources Mentioned in This Episode:

Sign up for my Blogger Playbook freebie today!

 

Related Episodes:

Episode 101: The Standard and Systems Your Food Blog Needs With Jillian Dolberry

Episode 147: How to Create More Content

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2024:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.