The impact of the latest Google Core Updates, how AI can assist with content creation, and expanding your content's reach with Bjork Ostrom.

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Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we’re doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter!

Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication

Curious about the latest happenings in the food blogging sphere? In this episode, Bjork and Emily are chatting through the articles we shared in the Food Blogger Pro newsletter that went out last week and diving into what they mean for food creators. From Google’s recent Core Update (which actually brought some good news for bloggers!) to the continued importance of E-E-A-T, they’re breaking down how to keep your content high-quality and search-friendly.

They’ll also discuss how AI is showing up in the world of content creation and how creators are using it while still keeping things real and personal (aka human!). Plus, you’ll hear some ideas for getting your content in front of more eyes by expanding beyond SEO to platforms like LinkedIn and Threads. If you want to stay current, get inspired, and pick up some practical tips, this is a great episode to tune into!

Three episode takeaways:

• The scoop on Google’s latest Core Update: Google’s latest update actually brought good news for food bloggers by reinforcing the importance of high-quality, trustworthy content. The emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) continues to be a key factor in search visibility.
• AI is becoming an integral part of content creation: A recent survey of 2,000 Substack publishers revealed how creators are leveraging AI tools. While AI can be a helpful assistant, the human element and personal voice remain essential!
• Expanding your content’s reach takes more than just SEO: While you should still continue to develop your content SEO strategy, it’s also imporatnt to understand user intent and syndicate content. Believe it or not, platforms like LinkedIn and Threads can significantly boost visibility and engagement!

Resources:

• Visit the Food Blogger Pro site to subscribe to our email list!
• Pinch of Yum
• Search Engine Journal
• Ahrefs
• Tastemaker Conference
• TopHatRank
• Analyzing pages that improved following the June 2025 core update — Maria Haynes
• Will GEO replace SEO – or become part of it? — Search Engine Land
• ChatGPT
• ProRata
• Gist
• Substack
• The Substack AI Report
• Claude
• Granola
• superwhisper
• Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K
• New Platforms, Real Results: How Creators (and Brands) are Winning on Threads and LinkedIn in 2025 — Later
• WhatsApp
• Follow Pinch of Yum on Threads
• Follow Food Blogger Pro on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.