Leveraging social media and your email list to make your content work smarter with Ben Jabbawy from Grocers List.

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Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List. 

Turning Followers into Revenue with Ben Jabbawy from Grocers List

In this week’s episode, we’re continuing with our Grocers List mini-series with Ben Jabbawy, the founder of Grocers List! He’ll dive deep into how creators can truly leverage social media — not just for likes, but for real, tangible growth. The key is to shift your mindset from surface-level content to strategic storytelling that drives your business forward.

You’ll also hear about why email lists are a creator’s secret weapon. While algorithms change, your direct connection with your audience shouldn’t. Building a list gives you control over your communication and creates consistent revenue opportunities. Plus, he’ll unpack how to make your content work smarter by using automation, repurposing assets, and minimizing the busywork that slows creators down. You won’t want to miss this episode!

Three episode takeaways:

• Social media can be used to build a business: The episode emphasized how important it is for creators to use social media platforms to capture real value and drive their entrepreneurial goals, not just for surface-level engagement. 
• Email lists are a creator’s best friend: You’ll hear about how crucial email lists are for maintaining a strong connection with your audience and building reliable revenue streams. It’s all about owning your audience and having direct communication, rather than relying solely on ever-changing social media algorithms.
• Make your content work smarter, not harder. Creators, especially food creators, can benefit from tools and strategies that reduce friction in sharing content, automate workflows, and repurpose what they’ve already created. This frees up time and expands reach without sacrificing user experience — it’s a win-win situation!

Resources:

• Grocers List
• Privy
• Lexi’s Clean Kitchen
• Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K
• Episode 516 of The Food Blogger Pro podcast: Diversifying Income Series: Monetizing Your Email List with Matt Molen
• Episode 201 of The Food Blogger Pro podcast
• Episode 229 of The Food Blogger Pro podcast: Email Marketing – Strategies for Bloggers with Allea Grummert
• Episode 288 of The Food Blogger Pro podcast: Email for Bloggers – Maximizing the Value of Your Email List with Allea Grummert
• Episode 398 of The Food Blogger Pro podcast: The Importance of Surveying Your Audience with Email with Allea Grummert
• Episode 475 of The Food Blogger Pro podcast: Grow Your Email List and Connect with Your Audience with Allea Grummert
• Episode 505 of The Food Blogger Pro podcast: Maximizing Affiliate Revenue with Deep Linking
• Ecommerce Marketing School podcast
• Follow Grocers List on Instagram and check out Ben’s Instagram here.
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsor!

This episode is sponsored by Grocers List. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.