Turning older content into revenue and structuring your content for discoverability with Sandie Markle of Blueberri.

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Welcome to episode 525 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from Blueberri. 

Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri

In this episode, Sandie Markle shares her journey from working at SideChef to launching her own venture, Blueberri. She and Bjork dive into the evolving world of food content creation, especially how creators can structure their content to boost visibility, make it more discoverable on different platforms, and turn old recipes into new revenue. Sandie also sheds light on the unique value that nano and micro influencers bring to brand partnerships.

They also unpack how creators can tap into licensing opportunities, work with tech companies, and even use overlooked platforms like LinkedIn to find new gigs. Whether it’s understanding the worth of a single recipe or building smart, non-traditional income streams, this episode is full of practical advice for creators who want to make more from the content they already have.

Three episode takeaways:

• Your Old Content is Still Gold: Sandie shares how creators can repurpose and license existing recipes — even if they aren’t getting tons of traffic. Think: $100–$250 per recipe just sitting in your archive!
• Structure = Discoverability (and Dollars!): Making your content easy to find, share, and reuse is a game-changer. Sandie breaks down how simple formatting tweaks can boost your reach and unlock new revenue streams.
• Partnerships, Platforms, and Knowing Your Worth: From nano-influencer perks to why LinkedIn is a hidden gem, Sandie dives into how creators can build smart brand partnerships and confidently navigate the tech world.

Resources:

• Blueberri
• Sandie’s Substack, Blueberri Pi
• Blueberri — Tech Partnerships Playbook
• LinkedIn
• Follow Blueberri on LinkedIn and Instagram
• Shoot Sandie an email!
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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