Managing a rapidly growing business, growing an Instagram account to 520K followers, and scaling to 11 million pageviews in the first half of 2025 with Amy Coyne from Amy Bakes Bread.

-----

Welcome to episode 526 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Coyne from Amy Bakes Bread.

How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years

Amy Coyne first started her blog in 2020 as a hobby. She’s always had a passion for sourdough and, combined with her background as teacher, felt like a food blog teaching others to bake sourdough and solve their baking problems was a perfect fit.

In this episode, Amy discusses the evolution of her blog from hobby to full-blown business (with over 11 million pageviews in the first half of 2025!), the inflection points that led to significant growth, and the importance of community building on platforms like Instagram. She also shares insights on her business revenue streams, the challenges of work-life balance as a creator, and her strategies for continued growth and engagement with her audience.

Three episode takeaways:

• How Amy grew her Instagram account to over 520K followers — In January 2023, Amy challenged herself to post on Instagram daily for 90 days, growing her account from 1,000 to 16,000 followers. This experiment became her proof of concept. Since then, she’s consistently shown up with content like Q&As, bake-alongs, and carpool chats. Now with over 520,000 followers, Amy shares the strategies that have fueled her growth, including how she uses analytics to refine her approach.
• How Amy is managing her rapidly growing business — Amy opens up about her current income breakdown, her goals to diversify revenue streams, and how she balances motherhood with business growth. She also talks about why she recently brought on part-time help. Describing her success as “life-changing,” Amy reflects on how her growing business has impacted her family life.
• How Amy scaled her blog to over 11 million pageviews in the first half of 2025 — Amy shares the SEO and keyword strategies that helped her grow from 500,000 pageviews in 2023 to over 11 million in the first half of 2025. She explains how viral recipes have boosted her blog’s visibility in search results, how her traffic sources have evolved, and how she balances creating content for her blog versus social media.

Resources:

• Amy Bakes Bread
• A Couple Cooks
• Grocers List
• Manychat
• Slickstream
• Raptive
• Amy’s cookbooks
• Amy’s courses
• Follow Amy on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Raptive and Yoast.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.