Episode Summary:

In this episode, I’m chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of Jar Of Lemons, a food blog that’s all about helping busy women create healthy, delicious meals without the overwhelm.

Christine started blogging back in 2015, but it wasn’t until 2022 — motivated by a drop in search traffic — that she began showing up more intentionally through her email list. And, let the record show, she has the results to prove how it’s paid off for her — with more subscribers, a deeper connection with readers, an approachable personal brand, and how she’s become someone her audience trusts (and wants to buy from!).

If you’re not sure *how* to show up as a personal brand to your audience — and create a consistent connection with your list — then you’ll want to tune in to hear how Christine made this shift in her own approach.

In this episode, you’ll learn about:

• What caused Christine to focus on email (after 7 years of blogging) and what strategies she put in place right away

• Her Instagram opt-in strategy that grows her list by 200–500 subscribers every week

• What automations she uses to help readers get familiar with her brand and get even more value from her content

• How she’s incorporating sales into regular weekly emails (and seeing it pay off!)

• The surprising mindset shifts allow Christine to create a list of more happy, connected email subscribers

Check out this episode's blog post  Connect with Christine:

Website  Instagram TikTok

Resources Mentioned:

Email Strategy Playbook

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

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