Episode Summary:

If you’ve ever felt like paying for ads is the only way to grow your audience, this episode is your permission slip to stop handing your money over to The Big Guys. Because there’s another way — a more reliable, personable, and profitable way — and Tracy Beavers joined me on Happy Subscribers to talk us through it. I’m thankful she did because I learned a LOT about what’s possible for growing my reach and somehow she makes it all seem so dang achievable. If you haven’t met Tracy yet, she’s an organic growth expert, educator, and coach with 20 years of corporate sales experience who’s helping business owners grow their list and boost visibility without a giant ad budget.  And her secret weapon? Conversations. Specifically: conversations in the DMs with real people, like the real person you are. Not just any DMs. But conversations that lead to:

• New subscribers because you’re resourceful and helpful with lead magnets to share
• New collaborations because you know your niche and can show up in others’ spaces
• Less stress around finding “the next lead” (thanks to a system and strategy that puts *people* first)

In this episode, you’ll learn about:

• How to get replies in the DMs (and what I likely did wrong when I tried it… oops!)

• Tracy’s launch strategy (refined over 10 launches and counting!!)

• The mindset shifts you need to DM strangers without feeling icky

Check out this episode's blog post  Connect with Tracy: Create Online Business Success Podcast Her FREE Facebook Group  Resources Mentioned:

Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

Most food bloggers try to monetize with ads and affiliates.
 Adam built a system that pays him before the traffic even shows up.
 Now he uses his blog as a funnel to sell cooking classes, grow a thriving membership, and support a mission he genuinely believes in — and his email list is doing a lot of the heavy lifting. In this episode, Adam Sobel, award-winning vegan chef and founder of The Cinnamon Snail, shares how he flipped the traditional food blog model on its head by focusing on evergreen funnels, email automation, and intentional content strategy. His approach isn’t just strategic, it’s deeply purposeful. After closing his beloved NYC food truck during the pandemic, he started teaching cooking online… and quickly became obsessed with optimizing funnels, email strategy, and the subscriber experience. (A man after my own heart.) I can’t wait for you to go down these email and product funnel rabbit holes with us. You’ll learn so much from Adam!

In this episode, you’ll learn about:

• Why Adam treats his food blog as top-of-funnel and not the final product that relies on traffic solely for ad revenue
• How he grows his list by 1000 subscribers each month (without paying out of pocket, thanks to strategic tripwires and product offers that cover his Facebook ad spend)
• The systems he’s built to turn page views into free class sign ups, purchases with order bumps, and new membership sign ups
• The strategies he uses to engage with subscribers in a way that honors their experience with his brand so far (aka, personalization!)
• How he uses Kit tags, liquid content, and super smart email automations to test what's working within his web of funnels
• The mindset shift he believes every content creator needs to hear (and should make) that will change how you think about your revenue and impact 

Check out this episode's blog post 

Connect with Adam:

Adam's website & classes

Episode Resources:

Countdown Hero Mighty Network Kit SamCart Thrivecart (alternative one-time purchase)

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Feeling like marketing your business means doing all the things, all the time? 

In this episode, I'm joined by friend and client Tayler Cusick Hollman — marketing strategist, founder of Enji, and longtime business owner with marketing WISDOM to share! She and I talk about how to make marketing feel less overwhelming and more effective… especially when you don’t have time to waste.

Tayler breaks down the biggest mistakes she sees small businesses make when it comes to marketing and how to get clearer on where to focus your time and energy.

We talk about how knowing your audience inside and out makes every other marketing decision easier from what kind of content to create, to which platforms to prioritize, to how to sell without feeling salesy. 

In this episode, you’ll learn about:

• Why “just post on Instagram” isn’t a great marketing strategy (and what to do instead)



• What questions you need to answer in order to create *a strategy that actually works for your business*
• Tayler’s multiple life cycle marketing sequences and how you can use a similar strategy for your subscriber journey
• Why your to-dos should directly align with your goals (and what tasks are more than okay to get rid of)
• Ways you can learn more about what your audience really, really wants and how to incorporate this into your email strategy

Check out this episode's blog post 

Connect with Tayler: Follow Enji on Instagram Episode Resources: How to create a simple marketing strategy for your small business Check out Enji – Tayler’s software that helps small business owners plan and execute a simple marketing strategy  BDOW! List building tool Your First Welcome Sequence Freebie

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about what it actually takes to turn new subscribers into loyal readers (and buyers). From evergreen emails to intentional post purchase onboarding, Elli shares the system she’s built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the heavy lifting.  You’ll also get a peek into her email based membership — a low-cost, high value offer that delivers content to members on autopilot plus her take on using AI to write emails without sounding like a robot.

In this episode, you’ll learn about:

• A peek inside Elli’s paid, email based membership and how it runs on autopilot each week
• Why growing your list through Facebook ads or social media isn’t enough if you don’t have a plan to nurture them


• How weekly evergreen emails can keep cold leads engaged and promote your offers over time


• The key connection between your free content and what subscribers do after they spend “their first dollar” with you


• Why real life conversations with your audience are your best email content ideas
• How she uses AI as a second draft editor to organize written content without losing her voice

Check out this episode's blog post  Connect with Elli: Supported CEO CEO Journal Club  The Recalibration Journal  Instagram Episode Resources: Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of Jar Of Lemons, a food blog that’s all about helping busy women create healthy, delicious meals without the overwhelm.

Christine started blogging back in 2015, but it wasn’t until 2022 — motivated by a drop in search traffic — that she began showing up more intentionally through her email list. And, let the record show, she has the results to prove how it’s paid off for her — with more subscribers, a deeper connection with readers, an approachable personal brand, and how she’s become someone her audience trusts (and wants to buy from!).

If you’re not sure *how* to show up as a personal brand to your audience — and create a consistent connection with your list — then you’ll want to tune in to hear how Christine made this shift in her own approach.

In this episode, you’ll learn about:

• What caused Christine to focus on email (after 7 years of blogging) and what strategies she put in place right away

• Her Instagram opt-in strategy that grows her list by 200–500 subscribers every week

• What automations she uses to help readers get familiar with her brand and get even more value from her content

• How she’s incorporating sales into regular weekly emails (and seeing it pay off!)

• The surprising mindset shifts allow Christine to create a list of more happy, connected email subscribers

Check out this episode's blog post  Connect with Christine:

Website  Instagram TikTok

Resources Mentioned:

Email Strategy Playbook

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriving blog, product suite, and soon-to-be-published cookbook. In this episode of Happy Subscribers, I’m joined by Sophie Sadler, German food blogger and creator of dirndl kitchen, who shares her journey of growing her blog, her email list, and her business one lovely, energizing experiment at a time. Sophie shares how she slowly built her audience (even after ignoring email marketing for seven years!), but how she’s finally prioritizing email to connect with readers beyond social media algorithms. PLUS, we have a full-on coaching chat about selling to her audience, using an evergreen nurture sequence in Flodesk, and ways she can make more money from her email list. You don’t need to have email all figured out before you start. Sophie’s experience is proof that you can create an email strategy that grows with your business — even 3 kids, 1 cookbook, multiple courses, a membership, and hundreds of recipes later.

In this episode, you’ll learn about:

• Why Sophie ignored email marketing for years — and what finally changed her mind about giving it the time of day

• How experimenting with new content, opt-ins, and email strategies keeps her audience engaged (and herself excited about her work!)

• The technical how-tos to finally start your own long-term nurture sequence in Flodesk

• Strategies for selling to your list and what you can include in EVERY email to make sure they know how to buy from you

• How hiring help felt scarier when traffic dropped — and what she’s doing to diversify her income

Check out this episode's blog post  Connect with Sophie: Sophie’s Website 3-Day Eat Like a German Email Challenge  Sophie's Instagram Resources Mentioned: Free Mini Coaching Call Application

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

“What do you actually want your email list to do for you and how do you want to show up for them?” - Becky Mollenkamp Let’s be real: choosing an email platform can feel like a techy tug-of-war. Do you pick a platform built for list growth and discoverability (like Substack)? Or do you stick with a tool designed for long-term sales and automation (like Kit)? In this episode of Happy Subscribers, I’m joined by feminist business coach and serial podcaster Becky Mollenkamp, who uses both Substack and Kit to help you think more strategically about which platform actually works for you, your audience, and your business goals. Tune in to get a true “inside look” at the what and why between these two competing platforms!

In this episode, you’ll learn about:

• Why Becky left Kit for Substack and why she came back to Kit later
• The hidden downside of paid newsletter models (and what no one’s really telling you)
• What makes Substack feel more like social media than email marketing
• Why you don’t have to use every bell and whistle of an email platform to “make it worth” the cost
• How to define success for your email list (no matter which platform you choose) based on the content and goals of your business

Check out this episode's blog post  Connect with Becky: Becky’s Website & Email List Feminist Founders on Substack Assigned Reading on Substack Feminist Podcasters Collective

Episode Resources:

Email Strategy Playbook Book a FREE call with Allea

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

If you’ve been sitting on a list of subscribers for a while but feel like your email strategy is still a bit… chaotic? Or non-existent? Or stuck in 2019? You’re not alone. In this episode, I’m sharing five specific reasons email can feel harder than it should — even when you know it matters and what to focus on instead to finally feel confident (and even excited!) about how you’re showing up in your subscribers’ inboxes. This episode was inspired by a conversation with my client Jean — a busy mom, blogger, and creator who was stuck in the “I should be doing more with email…” loop. But here’s the thing — she didn’t need more content or better intentions. She needed a system that actually worked for her. So if it’s been a while since you checked your automations, sent a newsletter you were proud of, or felt clear on what’s actually happening when someone joins your list — this episode will help you take the right next step, with way less friction.

In this episode, you’ll learn about:

• Why email feels heavy (even when you’re motivated to make it work)

• What broken systems and decision fatigue are really costing you

• How to build trust with subscribers without having to “be on” all the time

• What actually makes automation work and why it doesn’t have to feel robotic

• Five practical shifts to make email easier, more sustainable and way more fun 

Check out this episode's blog post 

Episode Resources:

Email Strategy Playbook

Book a FREE Discovery Call

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

“If you’re only writing the kind of emails you’d want to read, you’re leaving money on the table.” - Allison Hardy Writing sales emails is a CRAFT, but it also needs to generate RESULTS, right? Thing is: not everyone buys for the same reasons, so if you want to sell more confidently (and serve more people), you need to write for what your different types of buyers actually need to hear and what they’ll respond to.  In this episode of Happy Subscribers, I’m joined by fellow email marketing strategist Allison Hardy, creator of the Six Figure Secrets Podcast, to unpack the seven emails every sales sequence needs and how to align each one to a different buyer type on your list. We break down what motivates different buyers to take action, how to address their specific questions or hesitations, and why your sales sequence should never speak to just one kind of buyer.

In this episode, you’ll learn about:

• The 7 buyer types on your email list and how to write emails that speak to each one
• Why telling simple, relatable client stories builds trust with skeptical buyers
• How to make your emails feel personal and approachable without oversharing
• The role of a lead magnet in attracting the right people
• Allison's two primary suggestions for list growth leading up to a launch

Check out this episode's blog post  Connect with Allison: Allison’s Six Figure Secrets Podcast  Allison's Instagram Allison's $80k Email Template

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

In this episode of Happy Subscribers, I’m joined by Bree Pair — creator coach, founder of Thrive, and email marketing fangirl — to talk all things email list growth, mindset, visibility, and the role data plays in making smarter decisions AND how it actually allows us to be more creative.  We explore how creators can find stability (and financial freedom!) in email marketing, what numbers to pay attention to, and how to avoid the cycle of constant creation that leads to burnout. Whether you’re a blogger, influencer, coach, or online educator — Bree’s insights will help you use your email list more strategically while still showing up as your true self to connect authentically with your subscribers.

In this episode, you’ll learn about:

• What data actually matters when it comes to growing your email list (hint: it’s not just your conversion rate)
• The definition of “leading” and “lagging” KPIs (key performance indicators) — and how knowing the difference will change your outlook on growth
• Why obsessing over open rates and click-throughs can kill your creative momentum — and what to obsess over instead 
• The mindset shifts creators need to show up confidently in their emails and get SEEN
• Why storytelling — even short and simple mentions of personal details — builds trust and connection with your audience (guys, Bree gives us examples!!)

Check out this episode's blog post 

Connect with Bree:Thrive Together WebsiteThe Thrive Podcast for Content Creators The Visibility Marketing Game  Episode Resources: We Need Your Art by Jenni Marie  Free Mini Coaching Call Application 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert