Episode Summary:

Andrew Wallis joins me on this episode to share about his experience and expertise as a fitness professional (personal trainer) turned marketing, sales, and operations consultant FOR the fitness industry. 

Not only does he give them SAGE* advice and clear direction, Andrew is a kind teacher and deep-hearted believer in the work fitness professionals do to make the world a healthier place for us mere humans.

He says is number one strategy for fitness professionals to build a more robust business — with consistent leads — is to build relationships with their audience through email. (I couldn’t agree more!)

In this episode, you’ll learn about:

• Andrew’s tips for a clear lead magnet (*SAGE is the acronym he uses, but you have to listen in to know what it stands for)

• What he believes to be the ideal revenue driver for fitness professionals and exactly how he helps his clients build their businesses with that in mind

• The three parts of a content strategy everyone needs to be successful with their email strategy

• How to mix and cross-promote content from various platforms — like email, social media and more — to create a stellar subscriber experience

• The Duett Email Starter Pack: Kit Edition we created specifically for fitness professionals to get started sooner than later with building and nurturing an email list

Check out this episode's blog post  Connect with Andrew:https://andrewwallis.com/

Episode Resources:

The Duett Email Starter Pack: Kit Edition

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Christina Hitchcock and Corinne Schmitt are the founders and business coaches behind The Smart Influencer. They’re both published authors and run multiple sites (independently and together) — with over 20 years of experience running six-figure businesses — and we dive into a FEW of them on the podcast. It’s like a multi-case study experience, and you don’t want to miss how these two creators monetize, communicate and leverage email marketing differently for their different audiences. 

Plus, they are spreadsheet geeks and workflow fanatics with a knack for creating systems that anyone (even the most disorganized person) can easily use, so listen in to get some tips on organizing your email content to make better decisions — and more quickly pass tasks to your VA — to save you time.

In this episode, you’ll learn about:

• How Christina uses tripwires for her new audience opt-ins, including pricing, the tools she uses, and how she packages her funnels from opt-in to upsell
• How Corinne uses Airtable to organize her email content into themes
• The differences in how their respective audiences engage with their email content (long form vs. short form? You’ll have to listen to find out!)
• Why the way YOU want to receive content shouldn’t dictate how you SEND emails to your audience
• Digital offerings for bloggers and the changes my guests have seen in purchasing behavior from their blog readers

Check out this episode's blog post 

Connect with Christina & Corinne:

• The Smart Influencer website
• Email them at The Smart Influencer
• Christina's website
• Corinne's website

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m answering listener questions all about EMAIL LIST GROWTH STRATEGIES — specifically my top 3 ways to attract more qualified subscribers and the best social media platforms to drive traffic and grow your email list.

In this episode, you’ll learn about:

• Strategies for sharing your opt-ins on Instagram
• What tools or apps creators are using to grow their list
• Collaborating with other creators to expand your reach. 

Tune in for actionable tips to boost your email marketing strategy!

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Episode Resources:

Grocer’s list ManyChat Submit a question to Allea on Speakpipe

Instagram @alleagrummert

 

Episode Summary:

“Legal is not sexxxy.”  — Jaime Bell

Honestly though, writing and sending emails about contracts would be TOUGH. Like, how do you get people to buy your contract templates… and not bore the heck out of them?

In this conversation, I chat with Jaime Bell — a business lawyer and the founder of Contracts Market where she provides legal contract templates to US and Canadian freelance service providers, coaches and e-commerce businesses.

She’s cracked the code on creating engaging, valuable, heart-centered emails to her list in a way that doesn’t “scare” them with legal jargon or fear of all that could go wrong. Instead, she’d determined the heart of her “why” and ensures that the more she can share — and have fun while doing it — the more online business owners she’ll be able to help through education (free!) or her digital products (paid!).

Listen in to learn how the core of your messaging will only fuel your emails and connection with email subscribers!

In this episode, you’ll learn about:

• Jaime’s simple funnels, including tripwires, that lead to her high-ticket templates
• What makes being on Jaime’s list so valuable for her subscribers and how she gets them there
• How to make a boring topic fun so you can help more people with what you do
• Why you don’t need an organized content calendar to send emails
• Must-know (and last-minute) tips for if you’re attracting subscribers from the US or Canada

Check out this episode's blog post 

Connect with Jaime:

• Contracts Market
• Instagram

Episode Resources:

Airtable Content Calendar

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

What will email look like in 2025? Here are my predictions! I don’t want to spill all the tea here, so you’ll have to listen in for all the details. 😏 

In this episode, you'll learn about:

• How to prepare for changes in apps, tools and integrations, so you’re ready for what’s next
• What I see subscribers doing that could tank your list growth
• The role of AI for how you plan and send emails
• Suggestions for how to manage these changes well (and in advance) as we see our time reduced more and more as your business grows
• Why adapting to change will help with your revenue and audience connection 

Check out this episode’s blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Episode Resources: Growth + Goals Tracker Submit an email marketing question in Speakpipe More Resources Instagram @alleagrummert

Episode Summary:

In this episode, we’ll dive into the 3 must-haves to build and improve your email marketing in 2025. As much as we need the basics to start (and I cover those too), these are the same elements of email marketing you’ll want to revisit and improve as your list and audience grows!

I’m excited for you to grow your email list with the right people, create an onboarding experience that nurtures your new subscribers, and use your newsletters more strategically to drive action in 2025. Are you ready?!

In this episode, you'll learn:

• Ways to grow your email list with people who genuinely want your content and want to connect with you
• How to build an onboarding experience for your new subscribers that seamlessly connects their journey from opt-in to first newsletter
• Strategies to better create and send newsletters that provide value for your subscribers and make it easier for you each week (yay!)

If you’re ready to improve your email marketing and connect with your subscribers in a meaningful way, tune in for some tangible ways you can build your email marketing from scratch or improve your existing strategy in 2025!

Check out this episode's blog post  Learn more about Email Strategy Playbook Book a FREE Discovery Call  Resources:  Content Calendar Airtable Hub 

Instagram @alleagrummert

Mo Bunnell is a pro at building relationships. As a sales and business development consultant for Bunnell Idea Group — and author of Give to Grow — he’s a prime example of generosity and personality when it comes to email marketing with his audience. Mo nurtures his list with consistent personal and professional updates that keep him top of mind. One challenge he’s had (and solved) is working with massive corporations but needing a way to get their employees on his email list — to nurture and sell to them — as well. Tune in to hear how he did it, all while giving away valuable content that further reinforce why his clients love working with Mo and his team. We discuss segmentation, welcome sequences, long-term relationship-building, and how to package up email opt-ins as “trainings” that are a no-brainer for joining the BIG email list to learn more.

In this episode, you'll learn about:

• How Mo balances sharing personal and professional updates to build and maintain familiarity (and approachability) through email
• Using segmentation to dial in exactly how you’ll speak to different groups of subscribers on your email list
• A real-life mess-up 😬 and what Mo did to fix it going forward 
• A great example of when it makes the most sense to create separate welcome sequences for different audiences
• Why it’s ALWAYS your move — and there’s always a way — to be helpful

Check out this episode's blog post

Connect with Mo:

• Mo's New Book, Give to Grow Free Training & Toolkit 

Join Allea at her next email marketing coaching workshop:

• Sign up for the next Email Marketing Answers with Allea happening on Thursday, December 12th at 12:30pm CST

Book a FREE Discovery Call  More Resources Instagram @alleagrummert

 

Jess has been an online creator — starting with a side hustle and eventually serving clients while generously educating fellow creators — since 2011. If you've watched her YouTube tutorials over the years, like I have, you've likely benefited from her expertise!   In this episode, we dive into two key assets for any online business: a website that brings in leads for service-based businesses, and email marketing to nurture and connect with your audience.    Jess shares her journey from side hustle to full-time entrepreneur, including how strategic content marketing has helped her build a strong web presence, allowing her to spend time on things other than constantly selling services — like hanging out with her daughter!   We discuss all the fun email things: automations, workflows, segmentation, audience research, content strategy, client acquisition, personal branding, and how Jess uses email to stay top of mind while being generously helpful to her subscribers.   In this episode, you'll learn about:   • Where to place forms on your website to attract new email subscribers (advice from a website pro!)   • What you need in place to rely less on social media for website traffic and sales   • How Jess uses a mix of blogging, YouTube and email to support her content strategy   • Why email is one of the few assets you fully own as an online business owner (without worrying about algorithms)   • Strategies for thoughtful email list segmentation so you can send more personalized emails   • How to learn more about your audience and tailor your content strategy using reader surveys

Connect with Jess:

• www.instagram.com/jesscreatives
• www.jesscreatives.com
• Jess' FREE SEO Guide and mini email series

Join Allea at her next FREE email marketing coaching workshop:

Sign up for Email Marketing Answers with Allea happening Thursday, December 12th at 12:30pm CST.

Book a FREE Discovery Call Instagram @alleagrummert

Episode Summary:

Andrew Wallis joins me on this episode to share about his experience and expertise as a fitness professional (personal trainer) turned marketing, sales, and operations consultant FOR the fitness industry. 

Not only does he give them SAGE* advice and clear direction, Andrew is a kind teacher and deep-hearted believer in the work fitness professionals do to make the world a healthier place for us mere humans.

He says is number one strategy for fitness professionals to build a more robust business — with consistent leads — is to build relationships with their audience through email. (I couldn’t agree more!)

In this episode, you’ll learn about:

• Andrew’s tips for a clear lead magnet (*SAGE is the acronym he uses, but you have to listen in to know what it stands for)
• What he believes to be the ideal revenue driver for fitness professionals and exactly how he helps his clients build their businesses with that in mind
• The three parts of a content strategy everyone needs to be successful with their email strategy
• How to mix and cross-promote content from various platforms — like email, social media and more — to create a stellar subscriber experience
• The Duett Email Starter Pack: Kit Edition we created specifically for fitness professionals to get started sooner than later with building and nurturing an email lis

Check out this episode's blog post  Connect with Andrew:

https://andrewwallis.com/

Episode Resources: The Duett Email Starter Pack: Kit Edition 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

It is my delight to bring to you this conversation with my friend Colie James. Colie is a systems nerd much like myself, and not only do we dive into her strategies for communicating with her two businesses separately — a feat for any solopreneur — through Kit, we learn how she keeps this simple, stays connected personally with her subscribers, and ensures all of her new subscribers hear about her tools, services and more through both automations AND regular newsletters. She even shares her best CTAs (calls to action) for driving sales for both services and products through email and sales pages.

Not only that, but you’ll hear her basically *nerd flirt* with me by talking about Airtable and all it can be used to automate in the content creation process. (Cue me scheduling a sales call with her myself, because I need someone to do it for me! 😅).

In this episode, you'll learn about:

• How you can effectively sell through EVERY email

• Using a special email to welcome Kit Creator Network subscribers in a unique (and reply-worthy!) way

• The ways Airtable can automate and streamline your content process when you work with a team (yes, even subcontractors)

• Incorporating your personal story into your brand narrative in a way that feels natural

• Using email to nurture subscribers while driving them to take a specific action — a great strategy for podcast hosts and bloggers!

Connect with Colie: Business-First Creatives Podcast Check out Colie's resources: Client Experience Email Templates Check out this episode's blog post 

Allea's Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast Connect with me:

Book a FREE Discovery Call 

Instagram @alleagrummert

More Resources