Episode Summary:

If you've ever felt like paying for ads is the only way to grow your audience, this episode is your permission slip to stop handing your money over to The Big Guys. Because there's another way — a more reliable, personable, and profitable way — and Tracy Beavers joined me on Happy Subscribers to talk us through it. I'm thankful she did because I learned a LOT about what's possible for growing my reach and somehow she makes it all seem so dang achievable. If you haven't met Tracy yet, she's an organic growth expert, educator, and coach with 20 years of corporate sales experience who's helping business owners grow their list and boost visibility without a giant ad budget. And her secret weapon? Conversations. Specifically: conversations in the DMs with real people, like the real person you are. Not just any DMs. But conversations that lead to:

• New subscribers because you're resourceful and helpful with lead magnets to share
• New collaborations because you know your niche and can show up in others' spaces
• Less stress around finding "the next lead" (thanks to a system and strategy that puts *people* first)

In this episode, you'll learn about:

• How to get replies in the DMs (and what I likely did wrong when I tried it… oops!)

• Tracy's launch strategy (refined over 10 launches and counting!!)

• The mindset shifts you need to DM strangers without feeling icky

Check out this episode's blog post Connect with Tracy: Create Online Business Success Podcast Her FREE Facebook Group Resources Mentioned:

Book a FREE Discovery Call

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert