Food Photography Corner

In this episode, we’re breaking down how we prepped for a multi-day production, what went well, and what we learned from the experience. The project had a tight turnaround, so we had to be extra organized and efficient.

Key Takeaways:

• Pre-Planning: Get on the same page with the client using mood boards that cover tone, lighting, and style.
• Shot List & Timeline: Clarify the brand’s needs and create a detailed production schedule to keep everything on track.
• Studio & Talent: Plan ahead for studio rentals and hiring talent, making sure logistics are smooth.
• Post-Production: Bring in extra help if needed to meet quick turnaround times.

Helpful Links:

• Gear Guide: https://www.amazon.com/shop/foodphotographycorner
• October Retreat Info: https://foodphotographycorner.com/retreats
• Follow Us on Instagram: https://www.instagram.com/foodphotographycorner/

If you found this episode helpful, please leave us a rating! Want to join us at a retreat? We have a few spots left for our advanced retreat in October. You’ll get hands-on experience and leave with portfolio-ready images.

In this episode, we’re sharing how we earned an extra $400 by doing something simple. We break down why it’s worth offering more images, how easy it is to upsell, and ways you can build packages that help you make more from your work. If you’re a photographer or creative entrepreneur, you’ll want to hear this because it could be an effortless way to boost your income.

Key Takeaways:

• Offer More to Clients: Give your clients the opportunity to choose from more images, which can increase the chances they’ll want to license extras.
• Simple Upselling: Add a few extra images to your gallery and let your clients know they have the option to license more if they fall in love with additional shots.
• Create Tempting Packages: Offer incentives like "buy 2, get 1 free" to encourage your clients to license more than just one extra image

Learn More About Our Luxury Food Photography Retreats: https://foodphotographycorner.com/retreats

In this episode, we delve into streamlining your workflow for food photography and videography, from planning to exporting. Whether you’re overwhelmed with projects, under a tight deadline, or simply looking to speed up your process, this episode is packed with actionable tips to help you work more efficiently.

Key Takeaways:

• Pre-Planning:
  • Mood Boards: Align with the brand on tone, lighting, and styling using visuals.
  • Product Placement: Clarify product placement and focus preferences.
  • Shot List: Confirm specific shots needed to avoid missing important details.
• Planning and Setup:
  • Organized Checklists: Create a detailed shot list and plan your shoot order.
  • Preparation: Prepare ingredients and props ahead of time to save time during the shoot.
  • Studio Setup: Ensure your studio, camera, and lighting are clean and ready for use.

Helpful Links:

• Customizable Templates > https://foodphotographycorner.com/resources
• Gear Guide > https://www.amazon.com/shop/foodphotographycorner
• Advanced Retreat > https://foodphotographycorner.com/retreats
• Light and Bright Preset Pack > https://sowl.co/s/DbVoo

We hope this episode helps you streamline your workflow and tackle your projects with ease. Don’t forget to give us a star rating if you found this podcast helpful, follow us on social media, and check out the show notes for all the links mentioned in this episode.

Welcome back to the Food Photography Corner Podcast! In today's macro moment episode, Rosslyn and Mikyla, full-time commercial food photographers and founders of Food Photography Corner, share five essential food styling hacks that can elevate your food photography game.

Key Takeaways:

• Discover simple tricks to keep your food looking fresh and intact during shoots.
• Learn how to create realistic steam effects and enhance your dishes with garnishes.
• Find out how small details can make a big difference in your food photos.

Helpful Links:

Coaching & Other Resources >  https://foodphotographycorner.com/resources
FPC Retreats > https://foodphotographycorner.com/retreats

Connect with us on social media!

@foodphotographycorner 
@rosslynmaria
@flaxandsugar

Welcome back to another Macro Moment! In this episode, we share our strategy for landing high-paying food photography clients. Grab your notebook and get ready to steal our strategy!

Key Takeaways:

• Raise Your Rates: Increasing your prices signals your value and expertise, attracting premium brands.
• Find Brands on Social Media: Follow large brands on Instagram and explore suggested accounts to discover new opportunities.
• Research and Evaluate Potential Partners: Ensure potential partners align with your vision and values by researching their branding and needs.
• Initiate Conversation/Pitch: Reach out to compatible brands with a tailored pitch showcasing your work and its benefits.
• Branded Documents and Elevated Client Experience: Present professional, cohesive documents to increase the perceived value of your services.

Helpful Links:

• Branded Asset Template Bundle - Templates to streamline your workflow and increase professionalism 
• Honeybook - Contracts / Split Payments/ [20% off affiliate link]
  
• Pixieset - Photo Galleries / Invoicing / Contracts 
  
• Understanding Food Photography Contracts - Rob / Contract Legal Ease [20% off affiliate link]
• Amazon Storefront - Gear Recommendations
• Metricool - Social Media Scheduling Tool
• Click Up - CRM / Client Management Organization

Thanks for tuning in! Join us at a retreat to learn in person!

In this episode, Rosslyn and Mikyla, full-time commercial food photographers and founders of Food Photography Corner, delve into the details of their process for working with brands. From initial agreement to final deliverables, they share valuable insights and tools to help streamline your workflow and maintain professionalism. This episode is packed with practical advice and tips to elevate your brand collaborations.

Key Takeaways:

• Essential Documents: Learn about the six key documents and tools used after a brand agrees to work with you, including contracts, payment invoices, vision boards, content approval documents, galleries, and report cards.
• Organization Tools: Discover how Honeybook, Pixieset, and other tools help keep your workflow smooth and efficient, from automated contracts to payment reminders.
• Client Communication: Understand the importance of clear communication and detailed planning with brands to ensure all expectations are met and projects run seamlessly.

Helpful Links:

Honeybook - Contracts / Split Payments/ [20% off affiliate link]
Pixieset - Photo Galleries / Invoicing / Contracts 
Understanding Food Photography Contracts - Rob / Contract Legal Ease [20% off affiliate link]
Content Approval Template - Professional Document to Share Content w/ Clients

Amazon Storefront - Gear Recommendations
Metricool - Social Media Scheduling Tool
Click Up - CRM / Client Management Organization 

Join us at a retreat to learn in person!

In this episode, we dive into a common challenge faced by many creatives: overcoming client objections. We'll explore a recent experience where we turned a 'no' into a successful collaboration.

Key Takeaways:

• Importance of thorough research to understand client pain points and market trends.
• Using the Socratic method to ask insightful questions and guide clients to recognize their needs.
• Highlighting intentions to attract ideal clients and save time.
• Strategies for ending calls with a strong call to action to ensure follow-up.

Join us as we break down how to navigate client conversations, turn objections into opportunities, and position yourself as the solution to their needs. Ending the call with a confident "When can I anticipate hearing back from you?" can make all the difference!

Helpful Links: 

• Amazon Storefront - Gear Recommendations
• Honeybook - Contracts / Split Payments
• PocketSuite - Contracts on the go / Invoicing / Text Lead Management
• Pixieset - Photo Galleries / Invoicing / Contracts 
• Metricool - Social Media Scheduling Tool
• Click Up - CRM / Client Management Organization 

Join us at a retreat to learn in person! 

In this macro moment episode, Rosslyn & Mikyla delve into the psychology of money and its impact on running a successful food photography business. Discover actionable insights to enhance your pricing strategies and client interactions.

Key Takeaways:

• Understanding Value Perception: Explore how your relationship with money and confidence directly influence how clients perceive the value of your services.
• Strategic Pricing: Learn the art of pricing packages to cater to a wider clientele by offering different price points. Emphasize the additional value to encourage clients to invest in higher-tier packages.
• Psychological Pricing Tactics: Uncover the psychology behind pricing structures, including grouping numbers and the impact of odd pricing. Discover how to create irresistible packages that visually highlight savings and leverage upselling techniques to enhance client satisfaction and increase revenue.

Helpful links: 

• Metricool - Social Media Scheduling Tool
• Click Up - CRM / Client Management Organization
• Honeybook - Contracts / Split Payments
• PocketSuite - Contracts on the go / Invoicing / Text Lead Management
• Pixieset - Photo Galleries / Invoicing / Contracts 
• Amazon Storefront - Gear Recommendations

Join us at a retreat to learn in person!

In this episode, Rosslyn & Mikyla share 5 shots you need in your food photography portfolio! With so many different shots you can include in your photography portfolio it can be hard to narrow it down and just get started. In this episode, we share concepts and types of shots you can capture for your portfolio to help you get started! 

Helpful links: 

• Metricool - Social Media Scheduling Tool
• Click Up - CRM / Client Management Organization
• Honeybook - Contracts / Split Payments
• PocketSuite - Contracts on the go / Invoicing / Text Lead Management
• Amazon Storefront - Gear Recommendations

Want to build your portfolio by joining us at a retreat? Click here to learn more! 

In this episode, Rosslyn and Mikyla share how they navigate communications with brands when their offers are too low. Whether it's being offered free products in exchange for professional services, or $50-$150 for hours or even days worth of work, we've all been there! 

Key takeaways:

• Working with brands that value you and your work 
• Sample email we send to brands when the offer is too low 
• How to "show" vs."tell"

At our Advanced Food Photography & Business Retreat coming this October in Joshua Tree, CA. we are going to demystify the pitching and negotiation process once and for all and you'll leave feeling excited to negotiate with a prospect. You'll feel equipped with the language and confidence to successfully turn more no's into yes's! 

Learn more about the retreat and save your seat! 

Helpful links: 

• Metricool - Social Media Scheduling Tool
• Click Up - CRM / Client Management Organization
• Honeybook - Contracts / Split Payments
• PocketSuite - Contracts on the go / Invoicing / Text Lead Management
• Amazon Storefront - Gear Recommendations