If we send our rates and the client ghosts us, we blame ourselves for being too expensive.

If we don’t send our rates, but request more information and then the client ghosts us, we blame ourselves for sabotaging the opportunity. 

If we send our rates and the conversation moves further, we think it’s sheer luck. 

We are forever living in this debate between yes and no, sending or not sending, overcharging or undercharging.. Ughhh!

The loop of doubt and insecurity continues.

The truth is that this loop exists because we are missing an essential part of the business - boundaries.

Boundaries and rules for the way we do things.

In fancy words, a sales process.

As we continue our mindblowing series with Candice Ward, a food photographer with a background in corporate sales, she talks about the absolute necessity of having a sales process in place.

She shares the essential steps in a sales process, transitioning from pitching to closing the deals, the best way to handle objections, using a sales process to position yourself as a premium service.. and so much more. 

Having a sales process in place gives us the highest level of clarity, and when we have clarity, the client has clarity. .. because it comes through in everything we do and say.

If you’ve felt shaky sending out your rates, been unsure about how to proceed with a project, negotiate, or clear objections - having a sales process in place is your answer.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/118-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-3

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course: A guide to diversifying your  photography business

Pitch to profit playbook - https://candiceward.mykajabi.com/playbook

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The 10-step photoshoot
The 5 steps to visual storytelling