In this episode of Soulpreneur Scaling Stories, I'm tackling one of the most frustrating challenges VAs and OBMs face: when people love what you offer but vanish when it's time to sign. You've tweaked your services, rewritten your sales page, maybe even lowered your prices—and yet clients who say they're interested disappear at contract time.

So what's really going on? Is it your offer? Your audience? Or is there a deeper misalignment you haven't identified yet?

In this solo episode, I'm walking you through a clear framework to evaluate whether the problem is your offer, your audience, or a mismatch between the two. You'll learn how to read the signals your business is sending so you can make informed, confident decisions instead of endlessly second-guessing yourself.

Key Points Covered:

✨ The 4 essential questions to evaluate if your offer solves a pressing problem clients actually feel right now

✨ Why tangible outcomes matter more than describing what you do—and how to reframe your services for clarity

✨ The critical difference between aspirational and reactive clients (and why your messaging must match)

✨ How to validate your offers through real conversations—including the exact 4 questions to ask

✨ Why sometimes your offer is perfect but you're talking to people who can't afford it yet (and what to do about it)

✨ The step-by-step process to realign your offer and audience without burning everything to the ground

If you've been stuck in a loop of tweaking offers, changing pricing, and rewriting bios, hoping this time it will work—this episode will give you the clarity you need to move forward strategically.

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🎧 Podcast produced and edited with love by @FerAssists 🩵