In this episode of Soulpreneur Scaling Stories, I'm tackling one of the most frustrating challenges VAs and OBMs face: when people love what you offer but vanish when it's time to sign. You've tweaked your services, rewritten your sales page, maybe even lowered your prices—and yet clients who say they're interested disappear at contract time.

So what's really going on? Is it your offer? Your audience? Or is there a deeper misalignment you haven't identified yet?

In this solo episode, I'm walking you through a clear framework to evaluate whether the problem is your offer, your audience, or a mismatch between the two. You'll learn how to read the signals your business is sending so you can make informed, confident decisions instead of endlessly second-guessing yourself.

Key Points Covered:

✨ The 4 essential questions to evaluate if your offer solves a pressing problem clients actually feel right now

✨ Why tangible outcomes matter more than describing what you do—and how to reframe your services for clarity

✨ The critical difference between aspirational and reactive clients (and why your messaging must match)

✨ How to validate your offers through real conversations—including the exact 4 questions to ask

✨ Why sometimes your offer is perfect but you're talking to people who can't afford it yet (and what to do about it)

✨ The step-by-step process to realign your offer and audience without burning everything to the ground

If you've been stuck in a loop of tweaking offers, changing pricing, and rewriting bios, hoping this time it will work—this episode will give you the clarity you need to move forward strategically.

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵

Ever lie awake at 11 PM wondering if you should just shut your business down? You're making money, clients seem happy, but internally you feel exhausted and disconnected from work that used to light you up.

If that sounds familiar, this episode is for you.

In this solo episode, I'm breaking down the difference between business failure and business evolution - and why confusing the two can lead you to walk away from something that just needs to shift.

Sometimes what feels like failure is actually your business nudging you toward growth. The trick is learning how to tell the difference.

Key Points Covered:

✨ Why exhaustion makes you confuse temporary discomfort with permanent failure

✨ The three reflection questions that reveal whether you need to quit or evolve

✨ How to identify if your problem is emotional (burnout) or structural (offer misalignment)

✨ The difference between craving rest versus needing reinvention

✨ A real client story: from "I want to burn it down" to clarity and confidence

✨ How evolution shows up as discomfort, disinterest, and sometimes irritation with work you used to love

The Three Questions to Guide You:

1. Do I still care about the impact of my work?
2. Am I craving rest or reinvention?
3. Is the problem emotional or structural?

If you're sitting here unsure about whether to walk away or evolve what you're doing, that's exactly what I work through with my 1:1 clients inside of Expansion. The very first phase, Illuminate, is all about getting crystal clear on what you actually want - because you cannot make good decisions about your business when you don't know what you're building toward.

Most of my clients come in thinking they need to completely start over. But after Illuminate, they realize they just need clarity on where they're going and permission to evolve.

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵

In this episode of Soulpreneur Scaling Stories, I sit down with Matt Quinones, a Virtual Assistant specializing in travel coordination and event management. Matt shares his journey from working at the Walt Disney Company on Broadway events to building his own retreat coordination business—and how creating a core offer in his first year transformed his confidence and clarity.

Matt openly discusses the corporate-to-entrepreneur transition, the pandemic's role in his reflection on who he was serving, and why he decided to apply his event planning expertise to help small business owners and retreat leaders. We dive deep into his experience in my Foundations to Flow program, where he initially worried he was "too early" to focus on a core offer, but discovered that the structure and intentionality actually accelerated his growth.

If you're a service provider wondering whether you need a signature offer, struggling with imposter syndrome, or trying to figure out how to talk about what you do without being all over the place, this conversation offers actionable insights and inspiring perspective.

Key Points Covered:

✨ Transitioning from corporate (Disney) to entrepreneurship

✨ Why pouring yourself into corporate won't pour back into you the same way

✨ How the pandemic created space for reflection and business pivoting

✨ The importance of serving people who pour back into you (vs. serving a board of directors)

✨ Creating a core offer even when you think you're "too early"

✨ How structure and intentionality accelerate business growth

✨ Claiming your expertise instead of downplaying your skills

✨ Why slowing down to work ON your business speeds everything up

✨ The power of networking and relationship-building in service-based businesses

📩 DM me on Instagram to learn more about Foundations of Flow https://www.instagram.com/soulfulbizcoachandrea/

Connect with Matt:

Website

Instagram

Personal Instagram

Special Offer: Sign up for Matt's mailing list and be entered to win a free 24-hour ad in Times Square!

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵

Oh my goodness, 100 episodes! I literally cannot believe we've hit this incredible milestone. When I started this podcast back in June 2023, I had absolutely no strategy, no plan - just this intuitive, burning desire to share the real, messy behind-the-scenes of what it's actually like to build a service business.

 And honestly? Thank God for my podcast manager because I had no clue what I was doing! But if you've ever thought "I'm not ready" for that business pivot, new offer, or big scary project, this celebration episode is going to hit you right in the feels.

 I'm getting emotional sharing six powerful lessons I've learned from starting scared, building consistently, and how these same game-changing principles can completely transform your business growth.

Key Points Covered:

✨ Start messy, then improve - Why I'm so grateful I didn't wait until I had it "figured out" and how building the habit first changes absolutely everything

✨ Confidence comes through practice - How I went from "there's no way I could do a solo episode" to completely loving them (spoiler: confidence doesn't magically appear!)

✨ Systems create consistency - The behind-the-scenes of how I've shown up for 100 episodes without missing a beat (even with a crazy new puppy!)

✨ Authenticity is your secret weapon - Why showing up as your real, imperfect self is what creates that magnetic connection with dream clients

✨ Honor your seasons - Getting real about why I'm taking my very first (short!) break and how to adapt without abandoning your goals

✨ Connection creates magic - The unexpected opportunities and beautiful relationships that have grown from just showing up consistently

Special Celebration:

I am so incredibly grateful for every single person who has listened, shared, or connected with me through this podcast. To celebrate this milestone, I'm giving away a FREE coaching call! Email me a screenshot of your podcast review at [email protected] to enter.

My biggest takeaway for you: You absolutely do not have to have it all figured out to start. Please don't wait! Build the habit, show up authentically and consistently, and evolve as you go. The magic truly happens in the messy middle of doing, not in the endless planning.

Here's to the next 100 episodes! 🥂

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵

In this episode of Soulpreneur Scaling Stories, I'm diving into why marketing feels so hard for VAs, OBMs, and service providers, and why it's absolutely not your fault. 

If you've ever stared at a blank screen wondering what to post, felt guilty about not being "consistent" with content, or wondered why marketing advice never seems to work for you, this episode will change everything.

I break down the three major reasons why standard marketing advice fails service providers: wrong business model assumptions, wrong personality assumptions, and unrealistic time expectations. Most marketing advice is designed for coaches and course creators who ARE the product, not for service providers who are busy actually doing the work for clients.

You don't need 10,000 followers - you need 10 amazing clients and solid referrals. Your marketing should be relationship-based, not audience-based, and it should honor your natural personality instead of forcing you into an extroverted box that feels awful. 

If you're tired of feeling like you're failing at marketing when really you've just been using the wrong strategy, this episode will give you permission to stop beating yourself up and start marketing in a way that actually works for your business model.

Key Points Covered:

✨ Why most marketing advice assumes you're a full-time content creator

✨ The personality mismatch making "show up everywhere" advice feel terrible

✨ Why relationship-based marketing beats audience-building for service pros

✨ The simple two-platform strategy that works for busy VAs and OBMs

✨ How to stop forcing yourself into marketing approaches that don't fit

✨ Why one meaningful conversation trumps 100 random likes

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵

In this episode of Soulpreneur Scaling Stories, I sit down with Sara Hall, who transformed from a burned-out VA managing 8 clients while homeschooling two kids to creating her signature offer as "The Time Away VA." Sara shares her raw, honest journey through corporate conditioning, imposter syndrome, and the mindset work that led to her breakthrough.

During our conversation, Sara reveals how working together in my Expansion program helped her recognize her unique magic - something she'd been doing for clients all along but never valued as a business skill. She opens up about the limiting beliefs that kept her stuck, why she tried (and left) the OBM path, and the exact moment her signature offer idea came to her.

If you're a service provider feeling stuck in chaos, apologizing for your expertise, or wondering if there's a better way to structure your business, this episode offers hope and a clear path forward.

Key Points Covered:

✨ Breaking free from corporate conditioning in your business

✨ How to recognize your unique magic when you're too close to see it

✨ The difference between working IN your business vs ON your business

✨ Why trying to fit into someone else's business model doesn't work

✨ How mindset work translates into practical business changes

✨ Building offers around what comes naturally to you

Connect with Sara:

Website

Instagram

Threads

Facebook

LinkedIn

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵

Ever feel like your content is solid and your offers are good, but somehow people just aren't buying the way they used to? You're not alone.

If you've been showing up consistently but wondering why your sales have stalled, this episode reveals the real reason behind slow sales (and it's not your expertise). Most VAs, OBMs, and service providers are missing a crucial shift in buyer behavior that's happening right now.

In this episode, I explore why people are more hesitant to invest than ever before and what you can do about it. I share the story of a copywriter whose sales stalled and the simple strategic shift that can turn things around - without lowering your prices or chasing clients harder.

The truth is, when everything feels economically uncertain and people have been burned by past investments, asking them to make a big leap into your premium services feels risky. But there's a solution that reduces their fear while showcasing your expertise.

Key Points Covered:

✨ Why buyer behavior has shifted and people are more cautious about investing

✨ The psychology behind why premium offers feel too risky right now

✨ What trust building offers are and why they work so effectively

✨ Real examples of strategic entry points for different types of service providers

✨ How to create offers that naturally lead to your bigger services

✨ Why trust building offers make marketing feel easier and more fun

If you've been wondering whether you should lower your prices or completely reinvent your services, this episode will help you see there's a much better path forward. The solution isn't about devaluing your work - it's about meeting people exactly where they are and giving them a way to experience your expertise before making a bigger commitment.

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵

Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.

The problem isn't that you need to do more marketing—you need clearer messaging. When your message is scattered, you're essentially waving a flashlight around hoping someone notices, instead of being the lighthouse that guides exactly the right people straight to you.

In this episode, I'm breaking down why "doing more marketing" isn't the answer and sharing a simple framework that can transform how you talk about your work. From the client who went from "virtual assistant slash business strategist" to confidently attracting dream clients, to the exact messaging shifts that make people lean in instead of tune out.

Key Points Covered:

✨ Why "I do strategy and implementation and mindset work" isn't landing with your ideal clients

✨ The lighthouse vs. flashlight approach to messaging that changes everything

✨ How to sell transformation instead of tasks (and why this matters so much)

✨ The simple "I help [who] achieve [what]" framework with real examples

✨ Why getting specific actually attracts more of the right people, not fewer

✨ A 2-minute clarity exercise you can do right now to transform your messaging

If you're tired of feeling scattered when you introduce yourself or exhausted from marketing that doesn't convert, this episode will give you the clarity you need to make every piece of content work harder for you.

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵

Ever feel paralyzed when you get conflicting advice from different business experts? You're not alone.

If you've ever found yourself asking multiple coaches the same question, getting different answers, and feeling more confused than when you started, this episode will change everything for you.

The truth is, every time you seek external validation for your business decisions without checking in with yourself first, you're rewiring your brain to believe that everyone else knows better than you. This creates a dependency that keeps you stuck in decision paralysis instead of building the self-trust muscle you need to create a business that actually aligns with who you are.

In this episode, I'm sharing why copy-paste strategies rarely work for most people, how your brain's need for certainty keeps you seeking external validation, and the exact framework I use with my clients to help them make decisions from a place of alignment rather than anxiety.

You'll also hear a real-time example from my Foundations to Flow group where a client had to choose between two conflicting strategies - and why her decision surprised me (but made me so proud).

Key Points Covered:

✨ Why asking multiple experts the same question leaves you more confused

✨ The neurological reason your brain craves external validation over self-trust

✨ How copy-paste strategies ignore your unique strengths and values

✨ The difference between receiving advice from inner knowing vs. inner panic

✨ Questions to ask yourself when evaluating conflicting business advice

✨ Why "everything works" but not everything will work for YOU

If you're tired of endlessly scrolling for the "right" strategy or feeling dependent on others for your business decisions, this episode will help you start rebuilding trust in your own intuition and business instincts.

💫 Ready to stop outsourcing your decisions and start trusting yourself? DM me "EXPANSION" to learn how we rebuild your decision-making muscle inside my 1:1 program.

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵

In this episode of Soulpreneur Scaling Stories, I sit down with Rebecca Carmensita, a client experience and systems strategist who has mastered the art of building a service business that truly supports her lifestyle. Currently based in Korea as a digital nomad, Rebecca shares how she evolved from a general virtual assistant to a specialized systems expert who confidently refers out clients who aren't the right fit.

During our conversation, Rebecca reveals her journey from feeling overwhelmed as a "do-everything" VA to discovering her zone of genius in systems strategy. She openly discusses the mindset shifts required to step into her expertise, how she structures her business with both stability (retainer clients) and growth (project-based systems builds), and why being authentically yourself is the most powerful marketing strategy. 

If you're a service provider feeling stuck in the "I'll do anything for anyone" phase or wondering how to find and claim your expertise, this episode offers both inspiration and practical insights for building a business that energizes rather than drains you.

Key Points Covered:

✨ Evolving from general VA to systems specialist

✨ How to know when you're ready to niche down and specialize

✨ Building confidence through action (not the other way around)

✨ Structuring a business with both retainer stability and project growth

✨ Why authenticity is your strongest business asset

✨ Managing a service business while traveling as a digital nomad

Connect with Rebecca:

Website

Instagram

LinkedIn

All the links!

Send us a text

Thank you for being a part of the Soulpreneur Scaling Stories community!

📅 BOOK A FREE CLARITY CALL
Let's talk about where you are and the simplest next steps to grow your business with more ease and clarity.

🎁 FREE RESOURCES
Trainings, templates, and tools to help you grow with intention and confidence.

✨ WORK WITH ME
Expansion: Build a sustainable, scalable business that feels spacious, aligned, and effortless to run.

🔗 LET'S CONNECT
Instagram | Threads | LinkedIn | YouTube | Website

🎧 Podcast produced and edited with love by @FerAssists 🩵