In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals.

Key Takeaways:

• Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.
• Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.
• Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.
• Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.
• Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.
• Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.
• Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum.

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/