Most founders know they’re working hard, but few realise they’re working on the wrong things.

In this episode, we introduce the € 10,000/hour Test, a simple yet powerful framework to help leaders realign their time with their true value.

1. Redefine CEO Time

The most valuable activities in your business aren’t urgent; they’re strategic. Designing scalable systems, forming high-value partnerships, and setting long-range direction are what create scale. If you’re not prioritising these, you’re capping your growth.

2. Measure, Don’t Assume

Too many founders think they’re spending time strategically until they track it. The CEO Time Audit reveals the reality. Most leaders spend less than 10% of their week on high-leverage tasks. No wonder they feel stuck.

3. Shift from Operator to Architect

This test helps you shift your mindset: from reacting inside the business to designing around the business. Every hour you reallocate toward €10K activities compounds long-term value, increases freedom, and builds momentum.

Closing Insight

Your next level won’t come from doing more. It will come from doing differently.

This episode provides you with the clarity to identify your €10K zone and the method to operate within it consistently.

Highlights:

00:00 Introduction to the 10,000 Euro Per Hour Test

00:12 Defining 10,000 Euro Per Hour Work

00:34 Common Pitfalls and Solutions for Founders

00:40 Conclusion: CEO Time Audit

Links:

Website: https://www.marcogrueter.com/

LinkedIn: https://www.linkedin.com/in/marcogrueter/