There’s an addiction most founders will never admit to, because the world rewards it and calls it “good leadership.” It’s not caffeine, not hustle, not ambition. It’s the constant need to respond instantly.
We glorify responsiveness. Fast replies. Immediate decisions. Being “always on.” Investors praise it. Teams expect it. Clients demand it. Somewhere along the way, founders started confusing reactivity with responsibility.
Here’s the problem: what looks like proactive leadership is, in reality, often just reactive behavior in disguise.
Every ping, email, and calendar alert becomes a silent permission slip:
Interrupt me anytime.
Your day stops being designed. It becomes a live stream of other people’s priorities.
That doesn’t just drain your focus. Over time, it rewires how you lead.
The founder who is always available is rarely the one thinking clearly. When you live inside your inbox and your notifications, you’re not running the company – the company is running you. You might feel important, needed, even productive. But what you’re actually doing is trading depth for noise.
Here’s the paradox at the heart of this episode:
Responsiveness looks like good leadership… until it replaces good judgment.
You cannot architect the future while you are constantly reacting to the present. The work that actually moves the business – designing systems, shaping strategy, developing leaders, making high-quality decisions – all of that requires uninterrupted, protected focus. And that is exactly what this addiction to instant response destroys.
So the question isn’t, “How do I get more done?”
The real question is, “Who or what is allowed to control my attention?”
In this episode, we unpack:
Why “instant response” has become a socially approved addiction for founders
How constant availability silently erodes your judgment and decision quality
The hidden cost of designing your day around other people’s urgencies
The difference between being a real CEO and being a professional firefighter
You’ll also get a simple challenge for the week ahead:
Before you respond, pause for a moment and ask yourself one question:
Is this truly urgent, or is it just loud?
That tiny gap between stimulus and response is where leadership actually lives. It’s where you decide whether you’re going to spend your day in reaction mode or protect the time and attention required to build something that outlasts you.
Boundaries are not walls. They’re clarity.
They signal what matters.
They teach your team how and when to access you.
And in a world full of noise, that clarity is what separates real CEOs from founders stuck in permanent firefighting mode.
If you’re serious about building a business that can run without you, start by breaking this addiction. This episode will help you see it, name it, and begin to replace reactivity with intention.
Highlights:
00:00 The Most Dangerous Addiction in Business
00:48 The Paradox of Responsiveness
01:05 Challenge for the Week: Pause and Reflect
01:17 The Importance of Boundaries
Links:
Website: https://www.marcogrueter.com/
LinkedIn: https://www.linkedin.com/in/marcogrueter/