Things change, and you've got to make sure you change with them.

Music and links from this episode

Beaches by Alex Vaan

Someone Else's Memories by Revolution Void

Warm Up Suit by Broke For Free

Line-by-line notes

INTRO

A few months ago

I went to a restaurant

I’ve been to other restaurants since, but I remember this one vividly

We sat down to eat food

Tapas food actually

And there was a group of 18-20 year olds sat down in a group

They were all communicating through their phones

But to each other

And occasionally, one of them showed the other their phone

They were all talking to each other

But they were communicating with each other in a way I didn’t recognise

Communication is changing

Or you could say

It’s already changed

This is AADA, and I’m Craig Burgess

PLAY MID SONG

Every couple of years

A new form of technology comes around

That people start outrageously claiming it’ll be the death of something

The radio

The TV

The compact disc player

The mini disk player

The iPod

The iPhone

And now, the internet

The internet has changed our consumption habits FOREVER

The internet has changed our attention spans forever

And the internet has changed how we communicate forever

Everybody in any kind of media position are struggling to understand it too

TV execs are struggling to catch up with it

Traditional marketers are struggling to catch up

We all talk about the golden days of communication

When we all sat down and talked to each other

And young people could actually talk to people

And we all lived in this nice bubble of talking to each other all of the time

The truth is, that golden age never existed

Teenagers have never been able to talk to each other

But it can’t be denied that the communication methods have changed

Things like WhatsApp, Facebook Messenger, Snapchat, Instagram and everything else

Has changed the way we communicate and keep in touch with our friends

We’re often constantly in contact with our “friends” now

We’re light touch with lots of people

Noseying about their perfect side of their lives they showcase on social media

And staying friends with all our high school enemies on Facebook

Just to see how rubbish their lives are

The point I’m getting to

Is things have changed

And every day, especially on the internet

Things change again, and faster than last time

Change happens every day

An we need to learn to embrace it, and not fight it

Not talk about the good old days that were worse than now

And not misremember a golden age that never existed

We need to appreciate that things change

And just because things aren’t how you remembered them

It doesn’t make them any less valid, or wrong in some way

It’s just new

You change every day too

And if you want to hold on to the past

And stay the same as you’ve always been

That’s got a name too

It’s called stagnating

OUTRO 

This was AADA. I’m Craig Burgess.

Music featured in this episode was

Beaches by Alex Vaan

Someone Else's Memories by Revolution Void

Warm Up Suit by Broke For Free

For a line-by-line run down of this episode, go to askadesignernaything.com/ep103

I’m back tomorrow for another episode of AADA

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