Yes you're making a podcast or a blog. But WHY are you doing it and what do you want to achieve?
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Scribbled Shownotes
I listened to a great episode of Cliff Ravencraft’s podcast the other day where he spoke about making a podcast
He said a lot of people that come to him have got it the wrong way around
They made a podcast, but didn’t do it for a reason
There was nothing for a listener to then jump off to afterwards
This is fine for for-fun podcasts, but what about the marketing ones?
Why are you doing your content marketing? What are you ultimately trying to market? My personal reasons for doing a podcast
You all know: I started my podcast in January as a challenge and “marketing experiment”
I didn’t have anything to sell though
I enjoy it and that’s one of the most important things
A new goal of mine is to freely share everything I learn
It helps me build an audience - 1000 Fans by Kevin Kelly Let’s flip the question around
But let me turn the question to you: why are YOU doing these things?
Or why are you NOT doing?
A reason is important
For years, I didn’t have a reason, so I didn’t do it
Now I want to share, I have a reason
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