AADA - Raw, direct and live chats about design and creativity

AADA - Raw, direct and live chats about design and creativity

By Craig BurgessArtsMusicVisual ArtsDesign
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AADA - Raw, direct and live chats about design and creativity episodes

  • 218 - What Does "Creativity" Really Mean?
    I'm talking about creativity, and exactly what it means.
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    Creativity is the act of creating something 
    It's not a superpower or something that special people have
    Anything is creative 
    Playing guitar, doodling, making stuff 
    It's all creative 
    Often designers are called "a creative"
    But we don't have the monopoly on the term. 
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    6 min
  • 217 - What I Thought Of The Oculus Rift
    2 episodes in the same day! I played with an Oculus Rift. This is what I thought of it.
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    8 min
  • 216 - My Expectations of the Oculus Rift
    I played with an Oculus Rift. This is what I expected it to be.
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    7 min
  • 215 - 6 Things Young Designers Need To Do Better
    I'm talking directly to young designers today: these are the things you need to know.
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    Scribbled Shownotes
    Use a sketchbook!
    Use a sketchbook!
    Create WAY more work than your teachers or lecturers actually do
    Seek out criticism. Learn what’s wrong with your work.
    Do work for clients and let them tell you how bad it is.
    Nothing beats hard work.
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    10 min
  • 214 - Stop Treating Your Website Like Something You Hate
    I rant a little bit about people who are afraid of their website.
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    Scribbled Shownotes
    So many people aren’t technical, and I get that.
    So many people are scared of their website, rather than seeing the potential for having an online presence anybody around the globe can see instantly
    Start learning how to blog
    Start learning how to update your website
    Start learning the basics of SEO
    YOU ARE THE BEST PERSON TO DO ALL OF THIS. NOT A MARKETING COMPANY.
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    8 min
  • 213 - Things I've Learned From Oversubscribed: How To Do Your Marketing and Design Properly
    I've just finished reading Oversubscribed. This is what I learned.
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    Scribbled Shownotes
    Buy the awesome book: Oversubscribed by Daniel Priestley
    In the fantastic book Oversubscribed by Daniel Priestley, Daniel talks about how to become oversubscribed.
    I’m not talking about how to become oversubscribed, but he does suggest a very good way of running your design and marketing in your business.
    Become a Campaign Driven Enterprise.
    Stop thinking about individual marketing activities
    A single blog
    A single email
    A brochure
    Think about a theme
    What are we doing in December? 
    What campaign are doing for Valentine's Day?
    What is the ultimate thing we're promoting?
    Start with 1 campaign
    What things can we tie into?
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    10 min
  • 212 - 5 Big Design Mistakes I See Every Week
    Today I get a bit ranty about the regular design mistakes I see made.
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    Scribbled Shownotes
    No logo. At all. The Noun Project is good for cheap logos if you're stuck.
    A generic name for a business, or an acronym name.
    Horrible colour choices. Find out what colours clash and don’t use them.
    Overcomplicating the design of a website/business card/leaflet/anything.
    Poorly written text.
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    9 min
  • 211 - Feeling Uninspired? Me too.
    Today I talk about feeling uninspired and wanting to give up.
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    Scribbled Shownotes
    Throughout my 211 episodes, I’ve talked sporadically about inspiration and motivation
    In episode 95 I discussed the idea of inspiration, or at least how designers understand the phrase.
    I’ve spoken variously in other episodes about the idea of motivation, and how we shouldn’t wait for it or seek it before we do something.
    Discipline wins out every time when motivation isn’t there, and that’s something I ranted about in episode 183.
    Feeling uninspired happens. A couple of weeks ago I went through a period of not wanting to make my podcast. I’d got bored of the format, the things I was talking about, and how it was progressing.
    One week later, I was happy again.
    Feeling uninspired is like any other feeling: it’s fleeting. Just ride it out with a bit of discipline and just get to work.
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    9 min
  • 210 - The Difference Between Obama's and Trumps Branding and Marketing
    Today I look at the difference between Trump and Obama.
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    Scribbled Shownotes
    Now Trump is a bit of a way into his presidency, I thought it’d be fun to compare him to Obama in terms of his design and marketing strategy
    It’s fair to say Trump’s strategy has been mostly a car crash, but there’s some interesting comparisons when compared to Obama
    The two different markets: the “right” market, and the “left” market
    One uses words like “change we can believe in”, “belief”, “truth”, “change"
    The other uses things like “fake news”, “the swamp”, ‘things need to change”
    Obama’s design strategy https://www.obama.org/
    Trump’s design strategy  https://www.donaldjtrump.com/
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    11 min
  • 209 - The Path of a Design Career
    Let's talk about how design careers usually go.
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    Scribbled Shownotes
    Nearly all design careers follow a predictable trajectory 
    Young plucky arrogant designer working for somebody else
    Young plucky arrogant designer takes up freelance work
    A bit wiser young designer loses the arrogance and decides to try an in house designer role for a bit 
    Then you go back to a design agency because it's more rewarding work
    Then you make a choice, you either go into management or you hone your craft 
    I know a lot of designers that baulk against management and that's good
    Because a good designer doesn't make a good manager 
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    10 min

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Currently on Season 3.