I'm talking about creativity, and exactly what it means.

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Creativity is the act of creating something 

It's not a superpower or something that special people have

Anything is creative 

Playing guitar, doodling, making stuff 

It's all creative 

Often designers are called "a creative"

But we don't have the monopoly on the term. 

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2 episodes in the same day! I played with an Oculus Rift. This is what I thought of it.

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I played with an Oculus Rift. This is what I expected it to be.

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I'm talking directly to young designers today: these are the things you need to know.

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Use a sketchbook!

Use a sketchbook!

Create WAY more work than your teachers or lecturers actually do

Seek out criticism. Learn what’s wrong with your work.

Do work for clients and let them tell you how bad it is.

Nothing beats hard work.

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I rant a little bit about people who are afraid of their website.

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So many people aren’t technical, and I get that.

So many people are scared of their website, rather than seeing the potential for having an online presence anybody around the globe can see instantly

Start learning how to blog

Start learning how to update your website

Start learning the basics of SEO

YOU ARE THE BEST PERSON TO DO ALL OF THIS. NOT A MARKETING COMPANY.

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I've just finished reading Oversubscribed. This is what I learned.

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Buy the awesome book: Oversubscribed by Daniel Priestley

In the fantastic book Oversubscribed by Daniel Priestley, Daniel talks about how to become oversubscribed.

I’m not talking about how to become oversubscribed, but he does suggest a very good way of running your design and marketing in your business.

Become a Campaign Driven Enterprise.

Stop thinking about individual marketing activities

A single blog

A single email

A brochure

Think about a theme

What are we doing in December? 

What campaign are doing for Valentine's Day?

What is the ultimate thing we're promoting?

Start with 1 campaign

What things can we tie into?

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Today I get a bit ranty about the regular design mistakes I see made.

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No logo. At all. The Noun Project is good for cheap logos if you're stuck.

A generic name for a business, or an acronym name.

Horrible colour choices. Find out what colours clash and don’t use them.

Overcomplicating the design of a website/business card/leaflet/anything.

Poorly written text.

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Today I talk about feeling uninspired and wanting to give up.

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Throughout my 211 episodes, I’ve talked sporadically about inspiration and motivation

In episode 95 I discussed the idea of inspiration, or at least how designers understand the phrase.

I’ve spoken variously in other episodes about the idea of motivation, and how we shouldn’t wait for it or seek it before we do something.

Discipline wins out every time when motivation isn’t there, and that’s something I ranted about in episode 183.

Feeling uninspired happens. A couple of weeks ago I went through a period of not wanting to make my podcast. I’d got bored of the format, the things I was talking about, and how it was progressing.

One week later, I was happy again.

Feeling uninspired is like any other feeling: it’s fleeting. Just ride it out with a bit of discipline and just get to work.

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Today I look at the difference between Trump and Obama.

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Now Trump is a bit of a way into his presidency, I thought it’d be fun to compare him to Obama in terms of his design and marketing strategy

It’s fair to say Trump’s strategy has been mostly a car crash, but there’s some interesting comparisons when compared to Obama

The two different markets: the “right” market, and the “left” market

One uses words like “change we can believe in”, “belief”, “truth”, “change"

The other uses things like “fake news”, “the swamp”, ‘things need to change”

Obama’s design strategy https://www.obama.org/

Trump’s design strategy  https://www.donaldjtrump.com/

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Let's talk about how design careers usually go.

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Nearly all design careers follow a predictable trajectory 

Young plucky arrogant designer working for somebody else

Young plucky arrogant designer takes up freelance work

A bit wiser young designer loses the arrogance and decides to try an in house designer role for a bit 

Then you go back to a design agency because it's more rewarding work

Then you make a choice, you either go into management or you hone your craft 

I know a lot of designers that baulk against management and that's good

Because a good designer doesn't make a good manager 

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