Sometimes, you just have to do what you want.

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Everything is on the internet, and you can use it to your advantage too.

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This episode was originally going to be negative about becoming how you need to be wary of internet experts

Today though instead, I want to talk about the potential of the internet.

This week is all about the power of the internet.

And today I want to look at the power of becoming an expert.

Anybody can setup a website, start publishing powerful articles, and become an expert over some years, or even months

This isn’t an episode about the negatives, it's about the positives.

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The social media like can be a powerful business tool, and not just the bane of existence.

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Although I hit pretty hard on social media likes yesterday, I don’t believe they’re inherently wrong

Like anything, in moderation this is all fine

If you can separate the meaning and understand it properly, it’s all good.

And also, it’s a powerful business tool.

Seeing the amount of likes and shares your business, products and content get can be free ways of seeing how good your stuff is.

Content that gets more traction on social media is a good indication that it’s more appropriate for your audience

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Today I rant a little bit about social media.

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Social media can be an amazing tool for bringing people together, but it has a darker side

Our constant obsession with more likes for more recognition from strangers is changing our brains

Social media affects our brains in the same way a hug does. 

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It's unbelievable how much money some people are making with the internet. Let me introduce you to some.

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The internet isn’t just a consumption machine. It's not just a place to find funny cat pictures, youtube videos and blogs.

The internet is the business playground for some many businesses that get it.

asos.com - $1.4 billion

airbnb.com - $1.7 billion

TripAdvisor - $1.5 billion

Amazon - $135 billion

Facebook - $27 billion

Google/Alphabet - $90 billion

You aren’t going to start by making billions, but you have to sit up and take notice of these numbers.

By comparison, Apple made $215 billion last year

The biggest internet companies aren’t far off these numbers.

What can you do online differently?

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This week I've got a theme!

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This week, I’m talking all about the power of the internet.

I’ve decided to look more in-depth at a huge topic—the internet—and talk about my thoughts and feelings to do with lots of things.

I won’t just be looking at the positive power of the internet, I’ll be looking at the negative side too.

Here’s what I’ll be covering in the next 7 days:

194 - Internet-based businesses are making are killing and you should be paying attention

195 - The Social Media Like Is Ruining Our Lives...

196 - …But The Social Media Like Is A Powerful Business Tool

197 - Anybody can be an expert on the internet

198 - From The Industrial Revolution to The Consumption Regression

199 - How easy it can be to set up an online business with the right product

200 - How savvy businesses are using the internet to make their marketing easier

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It's vital to your business that you find a good designer that you can trust.

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Good design is vital to any business

IIt'sused to instil trust and credibility 

It's used to command higher prices and make your look more professional 

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How do you go about proving you're an expert designer?

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Paul Boag does this stuff REALLY WELL.

Why should somebody trust you that you're good at your job? 

In the age of the Internet anybody can pretend they're good at anything 

Oversubscribed talks about the idea of selling or giving away very small products

Give away everything for free and charge for implementation 

Show how good you are 

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I try to explain why I'm constantly pushing myself to do new things.

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I do lots of random challenges.

I’m doing a podcast a day right now, as you know.

Yesterday, I decided to see how long I could wake up at 4.30am on a morning for.

And I get asked: why?

Why do you do these things to yourself?

Let me explain.

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Create a wall of noise around your brand and the effects can be huge.

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Recent estimates suggest that the average Brit spends almost nine hours on media devices every day. In that time, each of us is exposed to 5,000 marketing messages and more than 100,000 words trying to convince us to do something

There's a concept in marketing called the wall of noise. 

It's the idea that you push out so much stuff across different platforms that you can't be ignored. 

Gary Vaynerchuk does it well. He puts out so much content that you can't ignore him. 

It's a method for beating the algorithms of things like Facebook and Instagram, and increasingly Twitter that aren't chronological. 

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