AADA - Raw, direct and live chats about design and creativity

AADA - Raw, direct and live chats about design and creativity

By Craig BurgessArtsMusicVisual ArtsDesign
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AADA - Raw, direct and live chats about design and creativity episodes

  • 178 - If It's Not Perfect, Just Launch It
    Stop trying to attain perfection, and just get it launched.
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    Scribbled Shownotes
    No notes for today.
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    11 min
  • 177 - Marketing Is Not A Dirty Word
    Frankie Boyle thinks marketing is evil. But is it really? And is it a dirty word?
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    I remember watching a Frankie Boyle stand up DVD a few years ago.
    He asks people in the audience what they do for a living, and he gets the usual answers.
    Consultant.
    Builder.
    Doctor.
    Then he comes to one he doesn’t normally get.
    “I work in marketing”
    And Frankie Boyle calls him “an evil c**t”
    The crowd cheers.
    But is marketing really evil?
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    8 min
  • 176 - Stop Pushing and Start Sharing
    I ventured over to LinkedIn the other day, and this is what I discovered.
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    I was looking at LinkedIn today, and you could argue this is the most business-focused social network
    It showed me that nearly nobody gets LinkedIn, and it reminded me of something I’ve been thinking a lot about this year
    It’s not my idea, I’ve read it in loads of books, article, etc.
    Stop pushing YOUR MESSAGE. Stop pushing out messages, and start interacting
    Start sharing USEFUL information. Make yourself indispensable.
    Stop "MARKETING" and start being useful.
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    9 min
  • 175 - Work/Life Balance
    Work/Life balance is a topic I think a lot about. Today I rant about it.
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    I have no notes for this episode. I literally ranted for 10 minutes.
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    11 min
  • 174 - Content Is Everything
    Content is your way to work out everything about yourself, and your marketing.
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    It doesn't matter what industry you're in, you can't allow yourself to become paralysed by perfect. Nothing is perfect. Everything could have been better and tomorrow someone will make something better than you. There's over 7 billion of us, that's just a fact. The only thing you can control is your own output, and you need to start outputting things. 
    Even if you don't know what you want to do with your marketing, start producing content 
    Note I don't say creating content, because creating content means nothing
    If you create content and actually hit the button and publish it, it becomes another thing in that failed folder on your computer. 
    When you've got original content coming out and it's on your twitter feeds, websites, Facebook streams, people have a reason to be interested in you
    Any form of marketing is about getting people to care about you, your brand, your business, your products. 
    It all starts with them caring about you. If you've got fans of just you being you, you can market anything to them. 
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    9 min
  • 173 - Show People, Don't Tell Them
    The title says it all.
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    Today's episode was a super-quick one done over lunch time.
    I spoke about the idea of showing more of your work instead of just talking about it.
    This has come from me realising this, after failing for 12 years to have a proper portfolio online.
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    8 min
  • 172 - What is a GOOD brand?
    So, what actually is a GOOD brand?
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    A good brand isn't automatically the prettiest
    A good brand isn't a good logo
    A good brand isn't one that wins lots of awards
    A good brand is one that properly represents your businesss or organisation
    It takes the personality and ethos of you and the other people in your business and distills it down into a logo, colour, font, van design, website
    It doesn't grate when you meet somebody behind the brand. It makes sense.
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    11 min
  • 171 - Would You Trust A Fat Personal Trainer?
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    I'm not going to reveal anything here today. You'll have to listen to find out.
    Scribbled Shownotes
    Should you trust somebody who tells you everything you should do, but doesn't appear to have any outward evidence that they can do it?
    Take the example of a fat personal trainer. They might be the best personal trainer that's ever existed, but the fact that they're fat can't be ignored.
    Why, with all their knowledge and insight, would a personal trainer be unhealthy?
    Should it put you off? Would it put you off?
    I do a lot of preaching on my podcast about marketing, design, social media etc, but I actually don't do some of this either.
    Genius Division don't blog, rarely tweet or use Facebook. We have the luxury of getting 100% of our work from referrals, but it doesn't mean that's right.
    It's a hard decision to make, because even though outwardly a business may not be practicing what it preaches, that doesn't necessarily mean the advice they give should be any less quality.
    Something to think about.
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    11 min
  • 170 - You Don't Have To Be First, Just Be Consistent
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    There's so many ways to approach marketing and so many tips out there that people forget the one most important thing.
    Scribbled Shownotes
    It doesn't matter about being first to any platform.
    There's advantages with being first, but you've got to pick wisely.
    It's easier to pick a more reliable platform.
    It's more important than anything else to just be consistent.
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    9 min
  • 169 - Create Every Day
    I talk about the benefits of creating every day, and how it affects all parts of your life.
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    Scribbled Shownotes
    Creating every day can be anything.
    But when you create something every day, it affects every part of your life.
    It gives you knock-on effects to everything from productivity to all the other stuff you're working on.
    I update a little bit on how my new super-portfolio is coming along.
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    11 min

About AADA - Raw, direct and live chats about design and creativity

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Currently on Season 3.