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I'm not going to reveal anything here today. You'll have to listen to find out.

Scribbled Shownotes

Should you trust somebody who tells you everything you should do, but doesn't appear to have any outward evidence that they can do it?

Take the example of a fat personal trainer. They might be the best personal trainer that's ever existed, but the fact that they're fat can't be ignored.

Why, with all their knowledge and insight, would a personal trainer be unhealthy?

Should it put you off? Would it put you off?

I do a lot of preaching on my podcast about marketing, design, social media etc, but I actually don't do some of this either.

Genius Division don't blog, rarely tweet or use Facebook. We have the luxury of getting 100% of our work from referrals, but it doesn't mean that's right.

It's a hard decision to make, because even though outwardly a business may not be practicing what it preaches, that doesn't necessarily mean the advice they give should be any less quality.

Something to think about.

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