Yes, The Faceless Man is from Game of Thrones and it's nice to include it in my podcast title.

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Scribbled Shownotes

Lots of companies get content marketing wrong

They get marketing wrong too

They try to market their business

And they try to get people to engage with their business

The problem is: PEOPLE ENGAGE WITH PEOPLE

Look at Apple: Steve Jobs, Jony Ive, Tim Cook

Why do they put spokespeople out for a massive company?

Because people don’t engage with brands, even ones as powerful as Apple

I’m interested in Apple, but I don’t follow Apple on Twitter

Stop trying to make your business into a thing people want to engage with

Make your people the thing that people will engage with

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