Episode 103: Why Some People are Slow to Change

Why is it that some people are eager to change or try new things and others are much slower to try something new, like a piece of software or a gadget? In this episode, Dr. Janel Anderson explains the Diffusion of Innovation, a model first proposed by Everett Rogers many decades ago. The model explains that there are five different categories of adoption that fall along a bell curve: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. The categories are explained in depth, including the stages in which new ideas get evaluated prior to adoption as well as the factors that influence whether someone will, in fact, adopt an innovation. The episode ends with examples of companies and where they fall on the innovation curve. Spoiler alert: Apple is not as innovative as you think it is.

Find show notes at https://janelanderson.com/103