When it comes to financial content, there is a myth that everything needs to be formal and traditional.

So many financial brands are limiting their reach by not producing conversational content.

Just ask today’s guest Madeline Anderson-Balme, Marketing Manager at MIT Federal Credit Union, where she exploded the brand’s audience by connecting in a conversational way.

In this episode, we discuss:

- Why a conversational approach is so effective

- How to get buy-in for a new content approach

- Why home-grown content beats curated content

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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