Behind the Design

104. Simplifying Your Creative Services, Staying in Your Creative Genius & Becoming a New Mom with Angela Mondloch, Saffron Avenue


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Angela is the Founder and Creative Heart behind Saffron Avenue, a graphic design studio for ambitious brands and a template shop for entrepreneurs and artists. With a love of designing with intention and connection, I focus on infusing strategy, sophistication, and hand-crafted details into each brand, website, and product. Her mission has been to help creative business owners gain clarity and confidence with their brand and website, allowing them to effortlessly evolve with growth. Today we chat about her evolution of Saffron Avenue and everything she's learned along the way from simplifying her services, honing in on her niche, what her schedule is like as a new mom and business owner and where she finds creativity to do multiple launch collections/year. If you're a creative at heart, you're going to love this episode!


Timestamps:

  • 00:00 Feeling determined to start creative business early.

  • 04:38 Ignorance turned to success through hard work.

  • 07:08 Learned design skills through self-teaching and perseverance.

  • 11:09 Passionate about branding and unique websites.

  • 14:24 Love playing with color, creating seasonal palettes.

  • 18:56 Personalized branding creates excitement and customer engagement.

  • 19:36 Workbook helps brand alignment, Pinterest board review.

  • 25:28 Semi-customs provide clarity and save time.

  • 28:53 Entrepreneurship: follow intuition, find joy, attract success.

  • 30:52 Mindset change, fear replaced by joy.

  • 35:36 Women leading, setting positive examples for kids.

  • 36:31 Changing mind, aging, career impact on family.

  • 39:33 Scheduled work, ongoing projects, and flexibility.

  • 43:13 Shifting focus to branding education, website templates.

  • ...more
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    Behind the DesignBy Olivia Austin

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