We talk to Paul Lacey and discuss with him what UI is. Both David and I work as independent freelancers and this means that we have a process that has worked for us over time. Paul however is part of a growing agency called DickieBirds and this means that he has to think about all this more than we do. It's a wide ranging discussion which might resonate with you if you are working with WordPress to create client sites. We know that other people who are really successful follow a whole bunch of processes which makes their life easier. I don't, but Paul does, so listen in...