Your Clientele is Not The Whole World

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Your clientele is not the whole world. 42 year old entrepreneur, male or female?

Male.

Male, how–what percentage of the time is it male, what percentage is the female? 

90- 10.

90- 10. So it's not to say that Leo can't work with a female entrepreneur. But it's like he's got only so many hours in the day. Like if you're gonna make- what do we say before, five emails with five phone calls? If that's all you got that day, who are you going after? Your most likely prospect. Now if they come to you? We'll work with them all day long, all day long. But if I got five phone calls to make today, am I going after my least likely prospect or my most likely prospect? 

Most likely prospect.

What's interesting is 10% of the entrepreneurial world is female, 90% is male. Our clientele is 50-50 men and women.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.