Carl Gould #70secondCEO

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

If you were to raise your prices by 1%, just 1%, so if you charge $100 an hour, you charge 101. If you charge 3% as a, you know, commission or a percentage rate, you now charge 3.03% right if you just charge 1% more what percentage of your clientele would leave you like all right at a hundred you were fine but 101 forget it I'm out of here how many of you what would your percentage of attrition be if you raise your prices 1% 0, 3% if you raise your prices 3% what was your level of attrition 5% 5% technologists probably not but some companies like 5 a little sketchy 5% 0.

You might get a little bit of 10% okay, so a 10% so somewhere between 5 and 10 you're starting to see attrition. Pick the number where you believe you could raise your prices with zero or almost no attrition, and understanding you probably can't go back to some of your contracted clients or things you already have agreements on, but with whomever you can, raise your pricing tomorrow.

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Hi Everybody, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, where you invest a little more than one minute a day for a lifetime of results. Today's topic is: Stage 7, The Succession Stage

We're ranking your business right now. Where are you in this growth trajectory? 1 is, huh? 10 is, we got it! Alright, The Succession Stage: to what degree do you have:

• Management team in place?

• Tight controls?

• Solid operations?

• You're running like a finely tuned machine?

• You have a lead generation machine?

• A sales team that's closing it?

• Are clients happy?

• And you're on the leading edge of product development?

This is rarefied air, folks. We gotta make sure that you're fully there; if not, put a comment at the bottom: what do you need to do to maximize your 7th Stage here? Rank yourself on a scale of 1-10, tell me your score, and where is your area of improvement?

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

Hi Everyone, Carl Gould here. I am your #70secondCEO and the author of The 7 Stage Growth Method. Just a little bit more than a one-minute investment each day for a lifetime of results.

Are we ranking your business on the 7 Stage Growth model, OK? Stage 6, give yourself a ranking on a scale of 1 to 10. This is the Stage of Scalability. Remember Stage 3, when you're building your implementation team? Now you're building your management team, OK? You need to have in place a consistent resource for a lead generator:

• Your chief marketing or lead generation officer

• Your VP of sales

• Your director of operations who handles all things fulfillment

At a minimum, that's got to be your management team. To what degree do you have those three in place, and are they running day-to-day operations so you don't have to be there and can start maximizing the salability of your business? Also, you need to be cash flow positive each month and have enough buying power to take advantage of an opportunity if it presents itself. Give yourself a rank. Huh? That's a 1, 10, NAILED IT!

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Hi Everyone, Carl Gould here with your #70secondCEO, I'm also the author of The 7 Stage Growth Method. Today's topic- Stage 5- The Sustainability Stage

This is the stage when you can first start considering scaling your business. You've laid the foundation in stages one through four. Let's see how you're doing in Stage 5; give yourself a rank on a scale of 1-10, 1 low, 10 high. Stage 5 is when the systems have taken over to the point they've created such a consistent experience for your customer base that you are now known for something other than your product and service. Starbucks- the experience; McDonald's- convenience and real estate. They are known for things other than their core product and service. Are you? Give yourself a score on a scale of 1 to 10. One: we're not known for that at all; 10: we are, and the ancillary benefits people really know and know really well. Put your score in the comments section.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results.

You'll know you've entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. You might walk into the office and find it calm, almost quiet. That's not a bad sign—it's a sign of growing efficiency.

This is a big shift from the hustle of Stages 1 and 2. It's not that your business is moving slower; it's that it's moving smoother. Early in Stage 4, the focus turns inward. You're building systems, processes, and internal structure.

Think of it like teaching a child to ride a bike—you're still right there with your hand on the seat, just in case. During this time, your energy is focused on your internal client—your employees. Because of that, your sales might dip slightly—but that's normal and expected. You're laying the foundation for sustainable growth.

Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.

Hi Everyone, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one-minute investment every day for a lifetime of results. Today's topic: Stage 3.

Give yourself a rank on a scale of 1 to 10, 1 low, 10 high. Stage 3 is the Synergy Stage. This is where you're building your implementation team. If you have a great plan, you're an authority in your niche. Now you're busy and in demand, and you need people to help you. They have to be fully aligned and bought into:

• Your mission

• Your vision

• Your values

• Your purpose for your business

Give yourself a ranking on a scale of 1 to 10: how aligned and enthusiastic is your team about your mission? All right, because that'll tell you how dedicated they are to the long-term goals of your company. Put a comment below: what's your score? I wanna know, all right?

Like and follow this podcast. My name is Carl Gould, and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The challenge that you have here is that, most of the time, the business runs the owner in stage two; this is an area of concern. Part of your focus needs to be implementing your MVP plan, working with your strategic partner, your advisor, building those credentials, and maximizing this stage by making sure you're among the highest compensated in your field, because in stage two, there is a limit to what you can earn. There is a limit, because there are only so many hours in a day, and there are only so many people you can reach. So if you are a tradesman, if you're a doctor, if you're a financial planner, if you're an accountant, if you're an attorney, there are only so many hours in the day, and there are only so many clients you can serve. So part of the equation is making sure that you are among the top-paid in your field, and to do that, you need to build your credentials to become the highest certified or the most acclaimed in your field.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

Stage one: strategic planning. If you look down at the graph, you'll see in front of you what the personality of this particular stage is. Well, your major focus is going to be drive; your other major focus is going to be income and interaction because, remember, we have to persuade the marketplace that we have a good idea, and we have to sell it first before we create it. Now that's high risk, because you have to live up to what you said after the fact you have to deliver on what you've promised. So this is all about making the promise and delivering it. You will need a quality product because, as you get to the later stage you want to develop, you're about to sell your product, so that needs to come into play. Your blind spot here, and it'll be a virtually non-existent one, is systems. You will create a little bit of structure; your systems will be virtually non-existent. You're going to do whatever it takes to get yourself to that first customer. Your focus for this particular stage is to design your future. It's both your focus and your outcome, really.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born; you're going to focus on the direction, the planning of your company; you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a franchise? Ray Kroc, way back when, had the idea of selling businesses to people when they didn't exist, and then creating them later on. He actually had to convince the government that it was not fraudulent. Have you ever bought a home or an apartment just by looking at the building plans when there was nothing but a hole in the ground, and a building was going to be built later on? That builder or that developer sold the business first, created second. A very common practice in this day and age when they build new sports arenas is they sell what's called Personal seat licenses before the venue is ever built. They sell you the right to buy that seat once it's made. In other words, they sold the whole stadium. They sold out the stadium before the stadium was ever built. Have you ever bought a ticket to a performance that has not debuted yet? Have you ever pre-purchased a book or a record album or musical album or DVD or CD? Anyone who pre-sells anything is selling the business first and creating second. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Your Business Mirrors You: How Owner Strengths Create Business Blind Spots

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

As we've said many times, the business mirrors the owner's personality; it must. In order for this business to get off the ground, it must mirror your personality and your personal strengths. The strengths of the owner become the strength of the business; along with that come the blind spots, and here's one of the ways that you'll know where your strengths lie and where your blind spots lie. So, if you look at the diagram we provided for you on the page, you'll notice that it's a circle; it has four quadrants. Upper right hand corner is the D or direction the dominance, the bottom right hand corner is the I, the income, the influential part of you the bottom left hand corner are the systems, that's the steady nest part of you to support a part of you and the top left hand corner are the controls, not the compliant part of you. If you'll draw–you'll notice there's two diagonal arrows that run from the D to the S and back again and the I and the C and back again. These the four quadrants, the diagonal these are the ones that are somewhat adversarial in these four quadrants are somewhat adversarial in nature and create a blind spot.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.