Is Christianity actually losing ground in America, or are we missing the real story? Everywhere you look, you see the headlines: church attendance down, paganism and Wicca exploding, and a generation drifting into anything that feels spiritual. But when you dig under the surface, you start to notice something bigger happening… and something Christians have completely failed to prepare for.

In today’s episode, we dig into the uncomfortable truth that most Christians have forgotten the basics. We’re losing people not because Christianity isn’t true, but because we're terrible at showing it’s true. Meanwhile, alternative beliefs aren’t just growing by accident. They’re being sold better. And that should wake all of us up.

This conversation goes deep into evidence, history, apologetics, and the modern sales problem inside the American church. Why do younger generations default to aliens, psychedelics, or witchcraft as explanations for biblical events? Why does skepticism feel easier than faith today? And how do you even begin to talk to someone who questions everything?

You’ll hear a clear, real-world breakdown of what Christians must do differently if we want to reach Gen Z, Millennials, and even older folks who’ve quietly walked away. This is practical, no-BS evangelism meets evidence-based apologetics… delivered through the lens of sales, persuasion, and common sense.

If you’ve ever struggled with objections, doubts, or conversations that leave you feeling outmatched, this episode gives you the exact mindset and tools to push back with confidence. It’s time to stop hiding from the big questions and start answering them like it actually matters.

❤️ Order Cardio Miracle (CardioMiracle.com/TBNS) for 15% off and take a step towards better heart health and overall well-being!

📧Submit Listener Questions to [email protected] to hear your questions and perspectives answered and shared each and every week! 

🎙️ WATCH The Brian Nichols Show, available on YouTube & Rumble. With over 1045 episodes featuring local candidates, elected officials, economists, CEOs, and more, each show educates, enlightens, and informs.

🔗Follow Brian on social media: X.com/Twitter (https://www.briannicholsshow.com/twitter) & Facebook (https://www.briannicholsshow.com/facebook)

🔔 Don't forget to like, share, and subscribe to The Brian Nichols Show for more captivating interviews and insights into common sense solutions for local problems!

Learn more about your ad choices. Visit megaphone.fm/adchoices