<p>In this episode of season 13, Kerry Guard chats with <a href="https://www.linkedin.com/in/matthathaway/">Matt Hathaway</a>, Chief Marketing & Strategy Officer at TrueFort. Matt Hathaway shares about the changes in the cybersecurity industry and the dangers of over-promising.</p>

In this episode of season 13, Kerry Guard chats with Matt Hathaway, Chief Marketing & Strategy Officer at TrueFort. Matt Hathaway shares about the changes in the cybersecurity industry and the dangers of over-promising.

<p>In this episode of season 13, Kerry Guard chats with <a href="https://www.linkedin.com/in/matthathaway/" rel="noopener noreferrer">Matt Hathaway</a>, Chief Marketing &amp; Strategy Officer at TrueFort. Matt Hathaway shares about the changes in the cybersecurity industry and the dangers of over-promising.</p>

#105: Matt Hathaway on Build Trust With Simple, Clear Messaging

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

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Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

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#105: Matt Hathaway on Build Trust With Simple, Clear Messaging

#105: Matt Hathaway on Build Trust With Simple, Clear Messaging