Megan Ratcliff joins Back on T-R-A-C-K to discuss why most AI initiatives struggle to deliver meaningful business results. From disconnected workflows and tool overload to change fatigue and misalignment, she explains what organizations need to build true AI fluency across their GTM teams.

We explore how curiosity-driven teams outperform tech-driven teams, what ethical AI adoption looks like in practice, and how to create systems that improve efficiency, accelerate the pipeline, and support long-term growth.

If you're looking to move beyond AI experimentation and create real business impact, this episode is for you.

Most marketing teaches businesses how to get attention. Very few teach them how to earn trust.

If you are posting daily, sending emails, and buying every shiny new MarTech tool, but still feel like you’re shouting into a void—you are trapped on the demand gen hamster wheel.

In this episode of Back on T-R-A-C-K, I sit down with Moni Oloyede, Founder of MO MarTech and former Director of Marketing Infrastructure. Moni is an elite marketing educator who helps businesses scale sustainably through the ultimate, timeless channel: Word of Mouth.

We pull back the curtain on:

• Why buying more tech won't fix a broken, confusing message.

• The anatomy of word-of-mouth: How to make your brand inherently talkable.

• Mapping your copy to the real emotional desires of your audience.

• How to "lead from behind" and influence strategy when you aren't the boss.

Stop chasing viral tricks. It’s time to build a brand that people actually want to share.

Google just changed the rules of search — and most brands aren’t ready for what comes next.

In this episode of Back on T-R-A-C-K, Kerry Guard and Evan Patterson unpack the massive shift happening across AI search, SEO, content strategy, and brand visibility. From Google’s new AI-first search experience to the rise of AI-generated recommendations, they explore why traditional “blue link” SEO is disappearing — and what brands must do now to stay visible.

This conversation dives into:
 • Why “good content” alone is no longer enough
 • The rise of Search Visibility Optimization (SVO)
 • How AI is changing discovery, trust, and buyer behavior
 • Why positioning and consistent messaging matter more than ever
 • The growing importance of Reddit, communities, PR, and customer advocacy
 • Why AI should improve quality — not just increase output

If your brand relies on search traffic, content marketing, or demand generation, this episode is a wake-up call for the AI era. 

Pipeline isn’t just a number — it’s a perception problem.

In this episode of Back on T-R-A-C-K, Kris Anderson breaks down why sales and marketing teams often struggle to align around the pipeline, even when everyone is chasing the same revenue goals.

We explore the shift from volume-based lead generation to quality-driven engagement, why attribution alone can’t explain pipeline impact, and how brand, demand, sales, and customer teams all contribute to growth in ways that traditional reporting often misses.

Kris also shares practical insight on:

 • Defining pipeline in a way the entire GTM team understands
 • Why “more leads” doesn’t always mean better outcomes
 • How OKRs can unify sales and marketing teams
 • The importance of quality engagement over vanity metrics
 • Why brand awareness matters long before buyers enter the market

If your teams feel disconnected, your pipeline feels unclear, or your marketing efforts aren’t translating into trust internally, this conversation will change how you think about growth.

Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged"—and it works.

From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise.

In this episode of Back on T-R-A-C-K, we dive into: 

• How to double email open rates using hyper-personalization (the Clay playbook). 
• Moving from "Founder-led" to "System-led" lead generation. 
• Why "marketing your marketing" is the secret to sales alignment. •
• What Napoleon’s battle with bunnies can teach us about market risk.

If you want to scale your brand with a mix of data-driven precision and "weird" curiosity, this conversation is for you.

Most leaders are great at what they do, but terrible at telling the world about it.

They have the expertise, but they lack the Authority Asset.

In this episode of Back on T-R-A-C-K, Scott Turman, CEO of BrightRay Publishing and former NASA technologist, discusses how to scale your brand with precision.

We dive into: 

• Why a book is the ultimate "filter" for high-value clients. 

• How to build authority without spending 2,000 hours typing. 

• The "NASA approach" to personal branding. 

• Why "Conversations That Convert" is better than "Content for the sake of Content."

If you’re tired of being your industry's best-kept secret, this conversation is your roadmap to the spotlight.

Most early-stage marketing doesn’t fail because of effort.

It fails because complexity isn’t translated into clarity.

In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing strategist and leader who specializes in building marketing functions from the ground up for early-stage companies.

Aerin has been a team of one, built small but mighty teams, and knows exactly how to turn complex topics into clear, usable messaging that actually drives growth.

We dive into:
• Building a marketing function from scratch
• Turning complex products into simple, compelling messaging
• Scaling with small teams and limited resources
• Creating sustainable systems without overcomplicating

If you’re building marketing from zero—or trying to make sense of the chaos—you’ll want to tune in.

Being "technically right" doesn't mean you'll win the market.

In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations.

In this episode of Back on T-R-A-C-K, I’m joined by Kelly O'Dwyer-Manuel, Head of Global Industry Analyst Relations at NXP Semiconductors. Kelly is a "mega tech nerd" who knows exactly how to turn analyst insights into a competitive edge.

We discuss: • Why AR is a strategic function, not just a PR checkbox. • How to influence the influencers (Gartner, Forrester, and beyond). • Building credible messaging in a "buzzword-heavy" security market. • How early-stage companies can play the "long game" of authority.

If you want to know why some companies "own" the conversation while others are left out of the reports, this is a must-listen.

Most B2B marketing doesn’t fail because of tactics — it fails because of targeting.

In this episode, Yehuda Cagen breaks down why a strong Ideal Customer Profile (ICP) is the foundation of effective marketing. We explore how to identify the right accounts, find internal champions, navigate complex buying committees, and build messaging that actually resonates with skeptical cybersecurity and tech buyers.

If you’re looking to sharpen your targeting, improve conversion, and stop wasting time on the wrong prospects, this conversation is for you.

They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment.

In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.

Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.

We explore:

Growth vs. Demand: Why the difference is more than just semantics.
The "Sandwich" Framework: How to layer brand, demand, and customer success.
Avoiding Over-Architecture: Why marketers need to stop overcomplicating their tech stacks.
The "Renewing" Rule: Why you don’t actually have a customer until they renew.

If you feel like your marketing team has become "task-takers" instead of "growth-drivers," this conversation is a must-listen.