Your marketing workflow takes 4 weeks to approve a campaign?

Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact.

In this episode of Back on T-R-A-C-K, we unpack:

Why “AI visibility” and “agentic workspaces” are the future of B2B.

How to make data, creativity, and innovation work together.

What global demand gen looks like when it actually works.

If you’re ready to move from slow approvals to real pipeline, this is your playbook.

In 2025, your founder’s voice is your best distribution channel.

Evan Patterson joins Back on T-R-A-C-K to share how he helps B2B SaaS leaders:

 Build social-led content engines that actually scale.

 Show up in AI search results.

 Turn personal brands into predictable pipeline.

It’s a conversation about growth, visibility, and keeping marketing human, even in an AI-driven world.

 
Click here to view the episode transcript.

Customer Success is changing fast: automation, dashboards, AI… but Ruth Wisniewski believes the real differentiator is clarity with empathy.

As Senior Director of Customer Success at Vehlo, Ruth has led her team through major change—building systems that scale and relationships that last.

Today on Back on T-R-A-C-K, we talk about:

 Coaching with compassion while holding accountability

 Defining success beyond retention and NPS

 
Aligning Product, Sales, and CS so customers actually feel the difference

This episode is a must-listen for leaders growing teams through transformation.

Click here to view the episode transcript.

Hiring is broken. Leaders know it. Recruiters feel it. Candidates live it. So what’s next?

In this conversation, we sat down with recruiting leader Desiree Goldey to dive into the current job market struggles that thousands of candidates are facing. We spoke of best practices when it comes to personal branding, building connections, and being kind to yourself during burnout phases.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

Click here to view the episode transcript.

How do you scale eight brands at once without burning out?

On the very first episode of Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders), Kerry Guard sat down with Jonathan Tasman to talk about building repeatable systems that turn content into pipeline—across LinkedIn, podcasts, and YouTube.

 
This episode is powered by MKG.  We manage the details, so you may capture the market. 

Rebekah Bradford knows how to perform when the plan shifts and the pressure spikes. In this conversation, Rebekah joins Kerry Guard to share the mindset that took her to the 2010 Winter Olympics and now powers global GTM work in the energy software space.

On this episode, we dig into customer-led innovation that actually ships, running hackathons that influence the roadmap, and using AI to speed content without losing the human voice. She walks through how her team builds a single source of truth for positioning, tests messaging with existing customers first, and keeps macro vision and micro sprints in sync.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

Click here to view the episode transcript.

What does it take to launch a cybersecurity startup from stealth, cut through market noise, and bring security and engineering into true alignment? Valerie Zargarpur, VP of Marketing at Hopper Security, joins Kerry Guard to share how she’s helping redefine open-source risk management with clarity, humility, and bold storytelling.

In this conversation, Valerie opens up about the balancing act of building brand momentum in stealth, why Hopper took an organic-first approach over traditional demand gen, and how her team turns highly technical research into messaging anyone can understand. She also highlights the culture that keeps Hopper’s engineers energized, the power of experiential marketing, and the role AI now plays in scaling content and marketing at speed.

If you are curious about aligning product, engineering, and security in a way that actually accelerates growth and how to stand out in a crowded cybersecurity market, this episode is for you.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

Click here to view the episode transcript.

Unpack honesty, transparent growth, and lessons learned while being human.

Kerry Guard, our CEO and co-founder at MKG takes the guest seat in a safe space for transparent sharing about her leadership, dreams, and vision for MKG.

We're diving into what makes our digital agency tick, from cybersecurity to B2B growth. Kerry's got some real insights on building a people-first culture and mastering SEO and digital ads.

Whether you're a founder, a marketer, or just curious about the digital scene, there's plenty of practical advice here. It's a conversation worth tuning into.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

• (00:00) - Introduction Meet Kerry Guard and learn about MKG.

What happens when a front-end dev falls in love with SEO?

Nathan Stenberg shares his journey from coding to building MKG’s repeatable growth engine.

While HR's on PTO, Nathan spills some secrets about how MKG’s people-first culture and packaged, scalable service model help deliver consistent results for high-growth cybersecurity, SaaS, and B2B clients. He didn't sign an NDA, right? No? We good! 

We dig into the way he leads cross-channel strategy across SEO, paid media, analytics, and ABM, and how MKG’s systems turn individual expertise into repeatable wins.  Makin' it rain, all day long, babeeee! 

But, wait! There's more. Nathan shares how AI's speeding up data analysis and reporting, and how the team balances technical precision with the human side of client partnerships.

While you're jonesin' for next week's episode, we've got 3 more excellent episodes pair just as well to this episode as your favorite Merlot:

Metrics to Meaning:  featuring Arpine Babloyan on building revenue-driven marketing. Big Up, Threat Connect!

Tactic to Pipeline: focused on connecting marketing tactics directly to pipeline impact.

Mike Barano -  GTM New Playbook for Visibility: includes some AI discussion, too.

Whoop, there it is!  We are MKG Marketing. While you capture the market, we're doin' our thang managing the details. Let's be digital friends? Say hi? Maybe a little high five, or a wink from across the room? https://www.mkgmarketinginc.com

• (00:00) - Welcome and Nathan’s Introduction

 Ken Marshall, Chief Growth Officer & Managing Partner at Revenue Zen, reveals how he’s using AI not as a replacement for human strategy, but as an accelerator for it.

From building his own custom GPT “Kenbot” to automating complex workflows with Cursor, n8n, and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, measurable B2B growth without losing your brand’s human edge.

We dive into:

• Why being data-informed beats being data-driven
• How generative engine optimization (GEO) can put you in front of AI-powered searchers
• Practical ways to start small with AI tools to solve real problems, one use case at a time
• The tech stack Ken uses to turn big ideas into shipped solutions

Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenmagma/

Learn more about his work at Revenue Zen.

This podcast is brought to you by MKG Marketing.

 We manage the details. You capture the market.

• (00:00) - Introduction to Ken Marshall, CGO at RevenueZen