"You can't just show up to sell anymore."

George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing.

Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users.

 SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success.

George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment.

No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand.  Have a listen: https://www.bareknucklespod.com/

Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamide

MKG is a proud partner of  @ttwtml - We're all about meaningful relationships and measurable results. Learn how we make every impression count: https://mkgmarketinginc.com/

Chapters
00:00 Introduction to George Kameed and His Journey
02:49 The Role of Anthropology in Marketing
06:09 Bridging the Gap: Technology Providers and Buyers
09:01 The Challenge of Storytelling in Cybersecurity
12:14 Understanding Business Needs in Messaging
15:07 The Importance of Customer Success
17:54 Account-Based Marketing and Nuanced Messaging
21:10 Connecting with End Users for Effective Marketing
23:55 The Right First Hire: Customer Success
27:12 Founders' Marketing Missteps and Lessons Learned
30:14 Navigating the Changing Landscape of Marketing
35:23 The Importance of Messaging and Storytelling
42:54 Building a Customer-Centric Approach
49:48 The Shift from Traditional Content to Engaging Formats
55:06 The Role of Sales in a New Era

#cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo

"Red flags matter."

Theresa Potratz joins Kerry Guard, Host of  @ttwtml   discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. 

Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. 

Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment.

Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresapotratz/

Theresa Hosts Unhinged History Podcast. Nerd out on history with this epic storyteller: https://unhingedhistory.podbean.com/

Free Job search tracker and ChatGPT follow-up prompts: https://docs.google.com/spreadsheets/d/1b2RRGWyVi2rU2tMSdCoqe9lMovmrdiwrSkRxOd2QKSI/edit?gid=1054033628#gid=1054033628

Work with a marketing team that "will die trying:" https://mkgmarketinginc.com/

4/5 Dentists agree that maple syrup will 10x your creativity: 
https://yourpodcastsidekick.com/p/yps-overview

#marketingstrategy #networking #jobsearch #personalbranding #career

• (00:00) - Introduction and Guest Background

Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging.

Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. 

This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging.

She's back and we're diving into the importance of mental health, framing, and positive self-talk.

Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/

Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/
Check out Blink Ops: https://www.blinkops.com/

Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/

• (00:00) - stop using Fear, Uncertainty, and Doubt in our marketing messaging.

Kelsey, a Marketing Communications Director at Entro Security, spills the tea:
- Her unconventional path to marketing (which started in high school)
- Nailing brand position and standing out
- Working with visual creative and neurotypical learners
- Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. 

This episode is soooo good (pinky promise). 

Sharing some links with love: 
- Learn more about Entro security: https://entro.security

- Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/

- Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs.  https://mkgmarketinginc.com/

- Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/

• (00:00) - Intro

If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. 

Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. 

Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to connect with Taryn Talley on LinkedIn: https://www.linkedin.com/in/taryn-talley1/

Prefer to listen while you multi-task?  Listen to Tea Time with Tech Marketing Leaders on Spotify: https://open.spotify.com/show/1zokLMt767ecRYov60Kn6E

Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/

#digitalmarketing #digitalmarketingagency #b2b #brandactivation #eventmarketing #socialmarketing  #marketing

• (00:00) - Intro / Taryn is feisty! Let's go!

Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry.  Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often. 

Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: https://www.revealrisk.com/
Connect with Bronwen on LinkedIn: https://www.linkedin.com/in/bronwenhudson/

Prefer to watch this animated guest on YouTube? Do it! https://www.youtube.com/@ttwtml

Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/

Because Kerry called out the mix-master. The Podcast Producer. BTS Podcast and Live Broadcast magic is thanks to Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview

• (00:00) - Intro + AI

Sometimes, to maximize ROI, you have to reinvent what success looks like. 

This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish.  

Tight budgets, limited resources, and only so many hours in the day.  Kerry chats with Vladlena about how she's leaning into slick AI tools like Claude and SOMA, being confident in making decisions on the fly, and wearing multiple hats to get products to market without a hitch.  

Connect with Vladlena on LinkedIn: https://www.linkedin.com/in/vladlenamitskaniouk/

Learn more about Kerry Guard the host of Tea Time: https://mkgmarketinginc.com/about/team/kerry-guard/

Episode Sponsor - MKG Marketing! Creative meaningful relationships with measurable results: https://mkgmarketinginc.com/

Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market.  Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. 

Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influence while leveraging internal SMEs to creative authentic engagement in digital social spaces, and helping you understand when to start charging customers for your new product.

This episode is sponsored by Improvado.  We've been using Improvado for several years and love how we can connect many back-end marketing systems together, view data fast and easy, while understanding the direct impact to your sales.  Take advantage of your free marketing data audit today.

Tea Time with Tech Marketing Leaders is created by MKG Marketing. We make every impression count.

Want to spill more marketing and brand tea with our guest? Connect with Anita Moorthy on LinkedIn.

Click here to watch a video of this episode.

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importance of clear communication, understanding internal dynamics, and setting realistic expectations to foster collaboration. This conversation offers valuable insights for building a more cohesive go-to-market strategy.

Ronin
Clark Barron on LinkedIn

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple decision-makers, and creating value through genuinely helpful marketing. Whether you're navigating startups or established brands, this conversation offers actionable insights to enhance your marketing strategy.

Heidi Joy Tretheway on LinkedIn