Have you ever wondered if you should start a second shop?

Maybe you’ve started a new craft. Maybe you’ve started making work that is vastly different to your current product lines. Or maybe you want to start selling different types of products all together.

So – when is starting a second shop – which is, basically, a second business – the right choice? And when should you just integrate your new work into your existing business?

I see this question pop up all the time – so I thought it was time to address it in a podcast ep.

In this episode I discuss how I’ve approached this very thing myself – multiple times! – and why I made the decision to run multiple businesses, rather than just squish everything together.

I also give you a few questions to consider that will hopefully help you make the right decision for you if and when this question arises.

 

 

 

Quotes and Highlights from this Episode:

* Do your multiple product lines have enough in common to exist under the same brand?

* Can they be ‘branded’ together – i.e. photography style, target customer etc. Or are they too different?

* I’ve started multiple businesses numerous times because I didn’t want to dilute my brands – but it’s a LOT more work to run multiple businesses. So be sure.

* Ask yourself the following questions:

* Does my new idea have anything in common with my existing brand?

* Will incorporating my new idea into my existing brand compliment and improve my brand/shop overall, or dilute it? 

* Do I have the time/energy to manage two separate brands/shops?

* You want your business to be known for doing one thing well. Don’t fall into the trap of being a ‘little bit of everything’ brand.

 

 

Download or Listen to this Episode

 

 

You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher)