
Sign up to save your podcasts
Or


Sandra Matz is a computational social scientist at Columbia Business School. She uses big data to understand people and what motivates them to act. And she has a new book out! It's Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior, and it's an enjoyable, easy-to-read introduction to what your online data say about who you are and how communicators can use those insights to serve up compelling content--for better or worse.
At the top of the show, I also mention a big new academic book I edited with Richard Petty and Jake Teeny: The Handbook of Personalized Persuasion: Theory and Application.
For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.
By Andy Luttrell4.9
3838 ratings
Sandra Matz is a computational social scientist at Columbia Business School. She uses big data to understand people and what motivates them to act. And she has a new book out! It's Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior, and it's an enjoyable, easy-to-read introduction to what your online data say about who you are and how communicators can use those insights to serve up compelling content--for better or worse.
At the top of the show, I also mention a big new academic book I edited with Richard Petty and Jake Teeny: The Handbook of Personalized Persuasion: Theory and Application.
For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

32,214 Listeners

30,825 Listeners

43,734 Listeners

26,247 Listeners

14,338 Listeners

4,178 Listeners

1,709 Listeners

540 Listeners

12,117 Listeners

112,858 Listeners

10,259 Listeners

5,151 Listeners

10,432 Listeners