In today’s podcast, I sat down with Scott Empringham, CEO and Owner of Empringham Media. We talked about what an entrepreneur should know about embracing A.I. technology and how to explode their business in 90 days or less with his 8-step social media framework.

Much has changed in the marketing world over the past 20 years, and Scott has seen it all, including almost losing everything a couple of years ago when two of his largest clients went out of business.

He picked up the pieces quickly and started over using his own 8-step framework, and now he is busier than ever teaching his clients how to win using digital marketing.

“It was a horrible thing I went through, but the best thing I went through to help small businesses and rebuild my own business,” he said. “I shifted my focus from big car companies to working with small businesses.”

He explains the process he takes businesses through to build and maintain their marketing strategy.

The first question that needs to be asked is, "who is my ideal customer, and what problems can I solve for them?"

He also discusses how to use AI intelligently and shares his favorite success story, which involves a mom-and-pop restaurant that adapted and thrived during the pandemic.

Scott is a recognized digital marketing and social media expert with 20+ years of expertise helping over 1,000 entrepreneurs, small businesses, and Fortune 50 companies (Ford, HomeDepot, etc.).

His services include providing step-by-step growth strategies via an on-demand social media course, VIP mastermind coaching for CEOs and marketers, and full-service agency support.

Scott’s committed to helping small businesses and offers a complimentary monthly workshop to help businesses answer three key questions: “Where do I start?”, “What do I say?”, “How do I get it all done in less time and less money?”

Recorded 01/24/2023.