FocusCalm Max Newlon is the president of BrainCo, a company that brings cutting-edge science, engineering, and algorithm development to address real-world challenges. In this episode, we discuss FocusCalm which is a neurofeedback wearable that has been designed to enhance performance and control your mindset. Cool new tech and will likely get better and better. Enjoy! Interested in 10% off FocusCalm Wearable? Use Promo Code HiddenWhy10 and click this link. Guest Bio. It all grew out of the Harvard Innovation Lab and in 2019, they won Time Magazine's Top 100 Inventions of the Year, and they have raised $6M so far. They are most known for FocusCalm, a neurofeedback wearable headband and app that can help you reduce stress, control your mindset, and improve overall performance. FocusCalm has been used by elite athletes, including Olympians and F1 drivers, and everyday people who want to relax and manage anxiety. A study on FocusCalm users found they got a 25% boost in their wellbeing, 13% reduction in their anxiety, and a 22% drop in their feeling of burnout after 6 weeks of using the wearable for just 15 minutes a day. Before joining BrainCo, Max earned his master's degree from Harvard University and conducted functional MRI (fMRI) research at some of the best hospitals in the world on the impact of meditation and yoga on the brain, as well as the impact of invasive BMI technology on people with Parkinson's disease.