What if the reason your business is stuck is not your product, not your price, but the way people feel when they interact with you? Why do some brands walk into crowded markets and instantly command attention, loyalty, and higher prices while others grind endlessly on discounts and desperation? And what happens when culture, not cash, becomes the real competitive weapon?

In this episode of The Brian Nichols Show, I’m joined by Ryan Chute of Wizard of Ads to break down why most businesses misunderstand disruption, why transactional selling is killing trust, and how brand, emotion, and culture actually drive revenue. We dig into Apple, pricing myths, empathy-driven marketing, and the uncomfortable truth about why some companies win while others quietly rot from the inside. If you care about building something that lasts, this conversation will challenge how you think about sales, leadership, and what people really buy. 

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