In this episode of Creatives Grab Coffee, Dario Nouri and Kyrill Lazarov sit down with Daniel Calleja, founder of Visual Production Agency in Melbourne, Australia. With more than 20 years in the game, Daniel shares how he built a resilient corporate video business through two decades of rapid industry change — from VHS to HD, DSLRs, and today’s AI-driven landscape.

They dive into how video production companies can survive in an oversaturated market, balance pricing and quality, adapt to budget-tight clients, and find long-term stability through smart specialization.

Topics Covered:

00:00 – Daniel’s origin story & early industry lessons

07:00 – From VHS to HD to DSLR revolutions

14:00 – The rise of competition & SEO’s impact on video production

19:00 – Price wars and the race to the bottom

24:00 – Freelancers vs agencies & direct-to-client trends

29:00 – Content creators vs production companies

33:00 – In-house vs outsourced marketing teams

42:00 – Forecasting, rebranding & future-proofing your agency

50:00 – Outreach, networking & finding new clients

52:00 – Niching down into corporate training videos

Key Takeaways:

• The industry is shifting from production to content creation — and how to stay relevant.
• Why you should never race to the bottom on pricing.
• How to forecast your marketing and sales pipeline year-round.
• Why training videos are a recession-proof niche for corporate producers.
• The importance of quality, longevity, and investing in your team.

🎥 Guest:

Daniel Calleja – Founder, Visual Production Agency

📍 Based in Melbourne, Australia

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring conversations with studio owners and filmmakers from around the world on how they scale, innovate, and sustain creative businesses in a fast-changing industry.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

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