April 24, 2024

106. Daily Life of an Artist, Romanticizing Your Life Through Creativity & Following Your Intuition with Nicole Goldfarb

38 minutes

In this episode of "Behind the Design Podcast", hosted by Olivia Austin, we get an inspiring glimpse into the colorful world of Nicole Goldfarb, the creative CEO of Nixie, and her journey into the business of joy-infusing design.

Nicole Goldfarb is a color-loving creative whose eye-catching illustrations radiate a playful energy that is synonymous with joy. With a signature blend of lively hues, bold shapes and funky typography, her mission is to inspire a life full of fun by making the most out of every day. Nicole believes life is so much more fun when you lean into the things that make you truly happy, so she created Nixie, a brand toting a colorful curation of art and lifestyle goods. Color is her love language, summer is her muse, design is her passion, and the beach is her happy place. Nicole is currently catching rays and making waves in Venice, CA.

Timestamps:

00:00 Olivia Austin, brand designer, strategist, business coach.

04:10 Worked in freelance creative agency, then started selling art.

06:40 Struggling between job and passion leads breakthrough.

12:24 Preparing to move, given different feedback related.

15:27 Launching collection with colorful and cute items.

18:58 Finding joy in small, creative moments daily.

21:20 Finding inspiration in world, city, nature.

23:06 Create, sketch, and let ideas simmer.

27:22 Adapting and taking breaks to enhance productivity.

31:19 Be open to different creative opportunities.

35:42 Excited about expanding party accessories with Nixie.